B2B

Welcome to the beating heart of B2B. The Drum’s dedicated hub is your always-on, global destination for business-to-business marketing, delivering insight, opinion and analysis alongside the people, agencies and brands you need to know and work with. Here, you will find our B2B Agency Hotlist, the B2B CMO 100, all of our reporting from B2B World Fest (which in 2026 moves to Miami) and the winners from The Drum Awards for B2B.

19 Mar 2026

4 min read

The Drum acquires ANA Business Marketing NYC programs and launches B2B World Fest Miami

23 Mar 2026

6 min read

How It Came 2B: HP and its place in the Wrexham story

20 Mar 2026

6 min read

Mike Ruby: We don’t need more B2B content
All Topics B2B WorldFest Awards Case Studies The Drum Recommends B2B for Drummies

Latest

New

5 min read
Don’t write off a generation of filmmakers because AI is fashionable
Robin Shek
Global director of production
M3 Labs

New

7 min read
Two signs of the times: Hollywood and the model that could replace it
Reuben Webb
B2B Editorial Lead
The Drum

New

4 min read
How it came 2B: When ‘Going to the Can’ takes you to Cannes
Michael Ruby
President and chief creative officer
Park & Battery

New

10 min read
Xerox’s Darren Cassidy on keeping B2B marketing coherent through change
Margo Waldrop
Content Writer
The Drum

4 days ago

3 min read
Lee Nelson says B2B marketing works best when it feels human
Margo Waldrop
Content Writer
The Drum

4 days ago

2 min read
B2B creative call-out: LinkedIn walks the talk with ‘Bullspend’
Reuben Webb
B2B Editorial Lead
The Drum

4 days ago

4 min read
SaaSpocalypse Watch: 4A’s Jeremy Lockhorn on how AI will disrupt SaaS’s weak middle
Reuben Webb
B2B Editorial Lead
The Drum

B2B for Drummies

See all

04 Feb 2026

7 min read
Why the lead gen playbook is creaking and how to play a better game in 2026
Richard Draycott
Associate Editor & VP
The Drum

26 Nov 2025

6 min read
B2B buyers might be hard to find, but they are out there
Oscar Quine
Membership Editor
The Drum

25 Nov 2025

6 min read
Data hero or growth guru? A practical guide to gain the B2B marketing edge
The Drum
Editorial
The Drum

24 Nov 2025

6 min read
Carryl Pierre-Drews does some much-needed myth-busting about B2B marketing
Carryl Pierre-Drews
CMO
IAB

20 Nov 2025

4 min read
The new B2B power play: turning customers into fans
James Kyte
EVP account services & global managing director
NVE Experience Agency

19 Nov 2025

4 min read
Time out: why we need to reset the B2B brand and demand balance
Kandace Barker
Head of B2B
Initiative

18 Nov 2025

6 min read
To B2B or not to B2B? The industry’s biggest questions, answered
Maria Greaves
Assistant editor - branded content

18 Nov 2025

10 min read
Mind your B2Bs: the A to Z glossary for marketers who mean business
The Drum
Editorial
The Drum

B2B WorldFest

See all

23 Mar 2026

7 min read
In B2B marketing, fame still wins – just ask Park & Battery
Rob Morrice
Chairman
The Drum

19 Mar 2026

4 min read
The Drum acquires ANA Business Marketing NYC programs and launches B2B World Fest Miami
The Drum
Editorial
The Drum

27 Nov 2025

7 min read
Inside the B2B jury room: What’s shaping the next era of business-to-business?
Margo Waldrop
Content Writer
The Drum

18 Nov 2025

3 min read
‘Bin off the acronym, keep up the ambition’: why Brand + ABM is B2B’s new power duo
Maria Greaves
Assistant editor - branded content

17 Nov 2025

3 min read
‘Put crap in, get crap back out’: why B2B marketers must fix their data before they fixate on AI
Maria Greaves
Assistant editor - branded content

12 Nov 2025

3 min read
Come fly with B2B: why the next attention advantage is up in the air
Jenni Baker
Senior Editor
The Drum

10 Nov 2025

2 min read
‘It’s not a technology gap. It’s a leadership gap’ – why AI isn’t the obstacle to CX transformation
Maria Greaves
Assistant editor - branded content

10 Nov 2025

5 min read
How Transmission brought Hollywood to B2B with brand storytelling
Jenni Baker
Senior Editor
The Drum

Awards Case Studies

Discover the secrets behind the best award-winning work from around the world, entered into The Drum Awards.

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12 Mar 2026

5 min read
How Lesniak Swann’s ‘Clear on Carbon’ turned KBR’s complex emissions data into B2B leads
The Drum
Editorial
The Drum

19 Nov 2025

5 min read
How Capgemini made the wind visible at America’s Cup
The Drum
Editorial
The Drum

19 Nov 2025

7 min read
How Qualcomm’s developer-centric pivot reshaped its online presence
The Drum
Editorial
The Drum

19 Nov 2025

7 min read
How Capgemini redefined its relationship with a global beauty leader
The Drum
Editorial
The Drum

19 Nov 2025

8 min read
How Fujifilm Business Innovation Australia revitalized its brand with a creative transformation campaign
The Drum
Editorial
The Drum

19 Nov 2025

7 min read
How SCIEX turned skepticism into proof for the ZenoTOF 8600 launch
The Drum
Editorial
The Drum

19 Nov 2025

6 min read
How SCIEX turned skepticism into a splashy success at ASMS
The Drum
Editorial
The Drum

19 Nov 2025

6 min read
How Kraft Heinz revolutionized restaurant marketing with Heinz Verified
The Drum
Editorial
The Drum

More B2B

5 days ago

10 min read
Why B2B influencers are becoming media channels in their own right
Chris Peters
Co-founder
Moon At Dawn

5 days ago

4 min read
How CTV is unlocking B2B creative
Jamie Fewery
Creative Director
Publicis Pro

25 Mar 2026

6 min read
If you’re optimizing for clicks instead of signals, don’t expect the CFO to trust your results
Milka Privodanova
VP of Large Customers International
LinkedIn

24 Mar 2026

5 min read
B2B2C: the creative white space no one claimed
Janet Thompson
Sr. Vice President + Portfolio Lead
Material

23 Mar 2026

6 min read
How It Came 2B: HP and its place in the Wrexham story
Chris Bagnall
Chief executive officer and founder
Transmission

23 Mar 2026

7 min read
In B2B marketing, fame still wins – just ask Park & Battery
Rob Morrice
Chairman
The Drum

20 Mar 2026

6 min read
Mike Ruby: We don’t need more B2B content
Michael Ruby
President and chief creative officer
Park & Battery

20 Mar 2026

2 min read
B2B creative call-out: Atera rails against broken workplace tech
Reuben Webb
B2B Editorial Lead
The Drum

19 Mar 2026

4 min read
The Drum acquires ANA Business Marketing NYC programs and launches B2B World Fest Miami
The Drum
Editorial
The Drum

19 Mar 2026

6 min read
Reuben Webb: AI hasn’t taken our jobs yet, but apparently it’s very good at them
Reuben Webb
B2B Editorial Lead
The Drum

18 Mar 2026

7 min read
SaaSpocalypse Watch: A new B2B conversation from The Drum
Reuben Webb
B2B Editorial Lead
The Drum

13 Mar 2026

2 min read
B2B takeover of the week: JLL makes a B2B statement at Grand Central
Reuben Webb
B2B Editorial Lead
The Drum

12 Mar 2026

6 min read
Brand is demand. We need to stop pretending otherwise
Matthew Stevens
CEO
MOI Global

10 Mar 2026

7 min read
Fiona McKenzie: Why marketing leaders are exhausted (and what we need to fix first)
Fiona McKenzie
Managing Director
Marketbridge

09 Mar 2026

3 min read
The loudest silence in B2B: why defence companies say nothing when war starts
Reuben Webb
B2B Editorial Lead
The Drum

06 Mar 2026

6 min read
Michael Ruby: The B2B creative brief is kaput
Michael Ruby
President and chief creative officer
Park & Battery

04 Mar 2026

7 min read
Cos Mingides: B2B’s budget excuse is getting tired
Cos Mingides
Co-Founder & Head of Effectiveness
True Agency

04 Mar 2026

5 min read
Reuben Webb: How we feel about who controls AI
Reuben Webb
B2B Editorial Lead
The Drum

02 Mar 2026

6 min read
Five lessons for B2B marketers from IAA Talks 2026
Reuben Webb
B2B Editorial Lead
The Drum

02 Mar 2026

7 min read
Is ‘good enough’ killing your ABM ROI?
Caroline Clark
Managing Director
Radish

02 Mar 2026

5 min read
Organic social media isn’t failing – low-value output is
Josh Boot
Head of Organic Performance
Fox Agency

26 Feb 2026

6 min read
Reuben Webb: The emotional side effects of AI have kicked in
Reuben Webb
B2B Editorial Lead
The Drum

26 Feb 2026

3 min read
Spectacle is easy, measurable growth is hard – live marketing has to deliver both
Gordon Young
Editor-in-Chief
The Drum

24 Feb 2026

3 min read
The internet promised everything – so why are brands flooding back to real life?
Gordon Young
Editor-in-Chief
The Drum

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