Hapitalist - formerly The Author Stack | Russell Nohelty | Substack

What’s a 🦄Hapitalist🦄?

We’re here to help entrepreneurs grow with joy, build the way they’re built, and make the money they want while staying true to their values.

Jan 8 • Russell Nohelty

A framework for engineering winning days

Learn how to build a strong foundation for success by mastering the unglamorous but essential 'boring work' that leads to breakthrough moments.

Jan 16 • Russell Nohelty

How to know what to prioritize next (or first)

Everything stops working. Here’s what to do next, and how to prepare yourself for the inevitable.

Jan 14 • Russell Nohelty

46:11

Work that feels like cheating

A philosophical and practical conversation with Michael Simmons on learning in a complex world, distributed expertise, and building a life around what…

Jan 13 • Russell Nohelty

There is no competition

There are only axes by which you can no longer win.

Jan 12 • Russell Nohelty

Did you know you can subscribe to this publication?

SCALE paths

Build the way you’re built

14 Growth Strategies That Actually Fit How You Work

Jan 10 • Russell Nohelty

Introduction to the SCALE path system

Find frictionless growth and build a business that works sustainably for you.

Jan 10 • Russell Nohelty

How each SCALE path responds to trends

How founders naturally respond to market trends, based on the five SCALE paths, and how aligning with your path can accelerate growth.

Jan 10 • Russell Nohelty

SCALE paths: (C)ollaborators

You grow by building with others. You co-create products, join collectives, align with complementary brands, and tap into shared audiences. You’re a…

Jan 10 • Russell Nohelty

Ecosystems

Blended Ecosystems

What happens if you're in between multiple ecosystems? Luckily, there's a correlary in nature.

Jan 10 • Russell Nohelty

Conventions, conferences, and pop-up events for every Ecosystem

I started my career at shows, and it's how I mainly built my business for the first several years. It's how I learned about my audience and how I kept…

Jan 10 • Russell Nohelty

Crowdfunding for every Ecosystem

Running crowdfunding campaign can change the fate of an entrepreneur's career quickly, but there are specific strategies that will help you succeed…

Jan 10 • Russell Nohelty

Subscriptions for each Ecosystem

Subscriptions can work for any ecosystem, but they will each encounter different advantages and challenges. Here, we lay it all bare.

Jan 10 • Russell Nohelty

Mind/Body

How to know what to prioritize next (or first)

Everything stops working. Here’s what to do next, and how to prepare yourself for the inevitable.

Jan 14 • Russell Nohelty

There is no competition

There are only axes by which you can no longer win.

Jan 12 • Russell Nohelty

The art of harnessing chaos magic

The true gift of success isn’t eliminating chaos—it’s having enough chaos working in your favor that good things start happening more often than not.

Jan 10 • Russell Nohelty

Hapitalist - formerly The Author Stack

Hapitalist - formerly The Author Stack

Grow with joy, build the way you’re built, and make the money you want while staying true to your values. (formerly The Author Stack)

Guest posts

7 Publishing Mistakes I Made So You Don’t Have to

How to avoid the traps most indie authors find themselves befuddled with, and why you should consider coming to Boot Camp for Author Publishers later…

Jan 7 • Russell Nohelty and Lee Wind

Writing History When History Is Fragmented

Crafting Musa: Lion of Mali in the Absence of Certainty

Jan 4 • Russell Nohelty and Ade Heru

Stop Playing the Part of a Marketer to Sell Your Books

Build the foundation of your marketing strategy like this instead.

Dec 3, 2025 • Russell Nohelty and One Brilliant Arc (OBA)

The Golden Age of Weird is here

Weirdness isn’t a liability anymore. It’s a career path. The more the average gets automated, the more the extraordinary stands out.

Nov 26, 2025 • Russell Nohelty and Melissa Storm

Frictionless Growth

A framework for engineering winning days

Learn how to build a strong foundation for success by mastering the unglamorous but essential 'boring work' that leads to breakthrough moments.

Jan 16 • Russell Nohelty

Constructing your value ladder

Learn how to find your perfect customers, develop a process to help them fall in love with your work, and keep them happy for the long haul.

Jan 10 • Russell Nohelty

The path of least friction

Everything I’ve learned about building a successful career, condensed into one digestible system.

Jan 10 • Russell Nohelty

Creating lifelong customers by embedding psychological buying triggers deep into your brand

How the most memorable brands create connection with their customers so deep that they become unforgettable and irreplaceable

Jan 10 • Russell Nohelty

Business Mindset

A framework for engineering winning days

Learn how to build a strong foundation for success by mastering the unglamorous but essential 'boring work' that leads to breakthrough moments.

Jan 16 • Russell Nohelty

How to know what to prioritize next (or first)

Everything stops working. Here’s what to do next, and how to prepare yourself for the inevitable.

Jan 14 • Russell Nohelty

46:11

Work that feels like cheating

A philosophical and practical conversation with Michael Simmons on learning in a complex world, distributed expertise, and building a life around what…

Jan 13 • Russell Nohelty

There is no competition

There are only axes by which you can no longer win.

Jan 12 • Russell Nohelty

Recommendations

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Newsletter Circle

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THE LUNAR DISPATCH

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Will Dowd

Articles

Let's burn 2025 to the ground...but like…let's actually do it this time, tho

What happens when the universe stops hinting and starts taking drastic action? How deciding what to release can reshape your work, your money, your joy.

Dec 27, 2025 • Russell Nohelty

You are thinking Newtonian, and I need you to think quantum

Why some people stay stuck, why hard work alone isn’t enough to make progress, and how to harness good chaos .

Dec 24, 2025 • Russell Nohelty

The point of this article doesn’t exist (and yet you'll still read it)

A mind-bending exploration of why business, creativity, and meaning are built on invisible foundations, and how to thrive anyway. Welcome to the world…

Dec 22, 2025 • Russell Nohelty

Tutorials

The exact email sequence for our October 🦄Hapitalist🦄 launch

There's analysis here, too, which you might find relevant.

Nov 9, 2025 • Russell Nohelty

The exact opening sequence for my Substack>Kit automation workflow

Discover how a structured 14-email sequence helps writers build a sustainable author business and connect with their ideal audience.

Oct 13, 2025 • Russell Nohelty

Writing nonfiction that resonates so deeply people have no choice but to change

A complete guide to writing powerful nonfiction that builds reader buy-in, creates emotional connection, and actually transforms people.

Oct 5, 2025 • Russell Nohelty

My Google Search Console monthly stats

...and how to do this yourself to help your growth with less than an hour of growth.

Aug 5, 2025 • Russell Nohelty

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