Packgen

CHALLENGE

For 40+ years, PackGen has built a reputation as an innovative, Maine-based manufacturer of bulk packaging solutions that outperform traditional options in durability, efficiency, and sustainability. Their growth was driven by strong word of mouth, innovative product development, and expansion into emerging markets—but brand recognition lagged behind their impact.

Operating in highly regulated, competitive industries, PackGen remains smaller than many of its competitors, despite offering solutions that save customers significant time, money, and operational complexity. As the business expanded into new sectors and introduced additional product lines, it became clear that their digital presence no longer reflected who they were—or where they were headed.

PackGen needed to step back and define their brand with intention, then translate that clarity into a website and marketing tools that clearly articulated their value. The goal wasn’t just a new look—it was to increase visibility, strengthen differentiation, and give prospective customers concrete proof of how PackGen’s solutions improve profitability and efficiency across the supply chain.

SOLUTION

flyte new media partnered with PackGen to recalibrate their brand from the inside out. We began by developing a comprehensive brand kit, including logo lockups, colors, typography, iconography, and photography guidelines that reflected PackGen’s identity: innovative, dependable, and relentlessly focused on customer outcomes.

With the brand defined, we designed and developed a new WordPress website built for performance and conversion. SEO research informed site structure and content priorities, ensuring PackGen would be visible in the industries they serve while clearly articulating what sets them apart.

Key Website Features:

• Custom-built ROI calculators that quantify space, CO2, and freight cost savings
• Custom graphics to simplify complex concepts and support sales conversations
• Dynamic product video and photography
• Dedicated industry pages that speak to unique customer pain points and benefits

The three custom ROI calculators became a centerpiece of the site—turning PackGen’s value proposition into something prospects could see and measure instantly. These tools transformed the website from a static brochure into an active sales asset.

After launch, our partnership continued with ongoing SEO, reporting, and training support on valuable prospecting platforms like LinkedIn. The result is a cohesive digital ecosystem that reflects who PackGen is today and supports where they’re headed next.

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