{"id":20369,"date":"2024-01-30T14:02:15","date_gmt":"2024-01-30T06:02:15","guid":{"rendered":"https:\/\/www.sumwb.com\/?p=20369"},"modified":"2024-01-30T14:02:15","modified_gmt":"2024-01-30T06:02:15","slug":"4p%e8%90%a5%e9%94%80%e7%ad%96%e7%95%a5%ef%bc%8c4p%e5%b8%82%e5%9c%ba%e6%8e%a8%e5%b9%bf%e6%96%b9%e6%a1%88%ef%bc%9f","status":"publish","type":"post","link":"https:\/\/www.sumwb.com\/20369.html","title":{"rendered":"4p\u8425\u9500\u7b56\u7565\uff0c4p\u5e02\u573a\u63a8\u5e7f\u65b9\u6848\uff1f"},"content":{"rendered":"<p data-track=\"1\">4P\u8425\u9500\u7406\u8bba\uff0c\u4e5f\u88ab\u79f0\u4e3a\u8425\u9500\u7ec4\u5408\uff08Marketing Mix\uff09\uff0c\u662f\u4e00\u79cd\u7ecf\u5178\u7684\u5e02\u573a\u8425\u9500\u6a21\u578b\uff0c\u7528\u4e8e\u5236\u5b9a\u548c\u6267\u884c\u5e02\u573a\u8425\u9500\u7b56\u7565\u3002\u8fd9\u4e2a\u6a21\u578b\u7531\u7f8e\u56fd\u7684\u8425\u9500\u5b66\u5bb6\u5c24\u91d1\u00b7\u6770\u7f57\u59c6\u00b7\u9ea6\u5361\u9521\uff08E. Jerome McCarthy\uff09\u4e8e20\u4e16\u7eaa60\u5e74\u4ee3\u63d0\u51fa\u3002\u5b83\u5c06\u5e02\u573a\u8425\u9500\u7b56\u7565\u5206\u4e3a\u56db\u4e2a\u6838\u5fc3\u8981\u7d20\uff0c\u6bcf\u4e2a\u8981\u7d20\u4ee5\u82f1\u6587\u5b57\u6bcd&#34;P&#34;\u5f00\u5934\uff0c\u56e0\u6b64\u79f0\u4e3a4P\u3002\u8fd9\u56db\u4e2a\u8981\u7d20\u5206\u522b\u662f\u4ea7\u54c1\uff08Product\uff09\u3001\u4ef7\u683c\uff08Price\uff09\u3001\u4fc3\u9500\uff08Promotion\uff09\u548c\u4f4d\u7f6e\uff08Place\uff09\u3002<\/p>\n<p data-track=\"2\">\u5f88\u62b1\u6b49\uff0c\u6211\u65e0\u6cd5\u63d0\u4f9b\u60a8\u6240\u9700\u76844P\u8425\u9500\u7406\u8bba\u7684\u8be6\u7ec6\u4ecb\u7ecd\u3002<\/p>\n<h1 class=\"pgc-h-arrow-right\" data-track=\"3\">1. \u540d\u79f0\u53ca\u7b80\u4ecb<\/h1>\n<ul>\n<li data-track=\"4\"><strong><span style=\"color: #374151; --tt-darkmode-color: #909DB3;\"><span style=\"background-color: #F7F7F8; --tt-darkmode-bgcolor: #BEBEBF;\">\u540d\u79f0<\/span><\/span><\/strong><span style=\"color: #374151; --tt-darkmode-color: #909DB3;\"><span style=\"background-color: #F7F7F8; --tt-darkmode-bgcolor: #BEBEBF;\">\uff1a4P\u8425\u9500\u7406\u8bba\uff08Marketing Mix\uff09<\/span><\/span><\/li>\n<li data-track=\"5\"><strong><span style=\"color: #374151; --tt-darkmode-color: #909DB3;\"><span style=\"background-color: #F7F7F8; --tt-darkmode-bgcolor: #BEBEBF;\">\u7b80\u4ecb<\/span><\/span><\/strong><span style=\"color: #374151; --tt-darkmode-color: #909DB3;\"><span style=\"background-color: #F7F7F8; --tt-darkmode-bgcolor: #BEBEBF;\">\uff1a4P\u8425\u9500\u7406\u8bba\u662f\u4e00\u79cd\u7528\u4e8e\u5236\u5b9a\u5e02\u573a\u8425\u9500\u7b56\u7565\u7684\u6a21\u578b\uff0c\u5b83\u5f3a\u8c03\u4e86\u4ea7\u54c1\u3001\u4ef7\u683c\u3001\u4fc3\u9500\u548c\u4f4d\u7f6e\u7b49\u56db\u4e2a\u5173\u952e\u8981\u7d20\u7684\u91cd\u8981\u6027\u3002<\/span><\/span><\/li>\n<\/ul>\n<h1 class=\"pgc-h-arrow-right\" data-track=\"6\">2. \u5386\u53f2\u7531\u6765<\/h1>\n<ul>\n<li data-track=\"7\"><span style=\"color: #374151; --tt-darkmode-color: #909DB3;\"><span style=\"background-color: #F7F7F8; --tt-darkmode-bgcolor: #BEBEBF;\">4P\u6a21\u578b\u6700\u65e9\u7531\u5c24\u91d1\u00b7\u6770\u7f57\u59c6\u00b7\u9ea6\u5361\u9521\u57281960\u5e74\u4ee3\u63d0\u51fa\uff0c\u5e76\u5728\u5176\u8457\u4f5c\u300a\u57fa\u672c\u8425\u9500\uff1a\u4e00\u79cd\u7ba1\u7406\u65b9\u6cd5\u300b\uff08Basic Marketing: A Managerial Approach\uff09\u4e2d\u8be6\u7ec6\u9610\u8ff0\u3002\u8be5\u6a21\u578b\u6210\u4e3a\u4e86\u5e02\u573a\u8425\u9500\u9886\u57df\u7684\u7ecf\u5178\u6a21\u578b\uff0c\u4e3a\u5236\u5b9a\u5e02\u573a\u7b56\u7565\u63d0\u4f9b\u4e86\u91cd\u8981\u7684\u6307\u5bfc\u3002<\/span><\/span><\/li>\n<\/ul>\n<h1 class=\"pgc-h-arrow-right\" data-track=\"8\">3. \u8981\u70b9\u4ecb\u7ecd<\/h1>\n<ul>\n<li data-track=\"9\"><strong><span style=\"color: #374151; --tt-darkmode-color: #909DB3;\"><span style=\"background-color: #F7F7F8; --tt-darkmode-bgcolor: #BEBEBF;\">\u4ea7\u54c1\uff08Product\uff09<\/span><\/span><\/strong><span style=\"color: #374151; --tt-darkmode-color: #909DB3;\"><span style=\"background-color: #F7F7F8; --tt-darkmode-bgcolor: #BEBEBF;\">\uff1a\u8fd9\u4e2a\u8981\u7d20\u6d89\u53ca\u5230\u516c\u53f8\u63d0\u4f9b\u7684\u4ea7\u54c1\u6216\u670d\u52a1\u3002\u5305\u62ec\u4ea7\u54c1\u7684\u7279\u6027\u3001\u54c1\u8d28\u3001\u8bbe\u8ba1\u3001\u5305\u88c5\u548c\u54c1\u724c\u7b49\u65b9\u9762\u3002\u5173\u952e\u95ee\u9898\u5305\u62ec\uff1a\u4ea7\u54c1\u6ee1\u8db3\u4e86\u4ec0\u4e48\u9700\u6c42\uff1f\u5b83\u6709\u4f55\u7279\u70b9\u548c\u4f18\u52bf\uff1f<\/span><\/span><\/li>\n<li data-track=\"10\"><strong><span style=\"color: #374151; --tt-darkmode-color: #909DB3;\"><span style=\"background-color: #F7F7F8; --tt-darkmode-bgcolor: #BEBEBF;\">\u4ef7\u683c\uff08Price\uff09<\/span><\/span><\/strong><span style=\"color: #374151; --tt-darkmode-color: #909DB3;\"><span style=\"background-color: #F7F7F8; --tt-darkmode-bgcolor: #BEBEBF;\">\uff1a\u4ef7\u683c\u662f\u4ea7\u54c1\u6216\u670d\u52a1\u7684\u6210\u672c\u548c\u552e\u4ef7\u3002\u5728\u5236\u5b9a<span class=\"candidate-entity-word\" data-gid=\"2496662\" qid=\"6573985878698366216\" mention-index=\"0\">\u4ef7\u683c\u7b56\u7565<\/span>\u65f6\uff0c\u9700\u8981\u8003\u8651\u6210\u672c\u3001\u7ade\u4e89\u5bf9\u624b\u7684\u4ef7\u683c\u3001\u5e02\u573a\u9700\u6c42\u548c\u76ee\u6807\u5e02\u573a\u7684\u8d2d\u4e70\u529b\u3002\u5173\u952e\u95ee\u9898\u5305\u62ec\uff1a\u4ea7\u54c1\u7684\u5b9a\u4ef7\u7b56\u7565\u662f\u4ec0\u4e48\uff1f\u4ef7\u683c\u4e0e\u4ea7\u54c1\u4ef7\u503c\u76f8\u7b26\u5417\uff1f<\/span><\/span><\/li>\n<li data-track=\"11\"><strong><span style=\"color: #374151; --tt-darkmode-color: #909DB3;\"><span style=\"background-color: #F7F7F8; --tt-darkmode-bgcolor: #BEBEBF;\">\u4fc3\u9500\uff08Promotion\uff09<\/span><\/span><\/strong><span style=\"color: #374151; --tt-darkmode-color: #909DB3;\"><span style=\"background-color: #F7F7F8; 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--tt-darkmode-color: #909DB3;\"><span style=\"background-color: #F7F7F8; --tt-darkmode-bgcolor: #BEBEBF;\">4P\u8425\u9500\u7406\u8bba\u53ef\u5e94\u7528\u4e8e\u5404\u79cd\u4ea7\u54c1\u548c\u670d\u52a1\u7684\u5e02\u573a\u8425\u9500\uff0c\u4f8b\u5982\uff1a<\/span><\/span><\/li>\n<li data-track=\"25\"><strong><span style=\"color: #374151; --tt-darkmode-color: #909DB3;\"><span style=\"background-color: #F7F7F8; --tt-darkmode-bgcolor: #BEBEBF;\">\u4ea7\u54c1\u8425\u9500<\/span><\/span><\/strong><span style=\"color: #374151; --tt-darkmode-color: #909DB3;\"><span style=\"background-color: #F7F7F8; --tt-darkmode-bgcolor: #BEBEBF;\">\uff1a\u7528\u4e8e\u5236\u5b9a\u548c\u63a8\u5e7f\u5404\u79cd\u6d88\u8d39\u54c1\uff0c\u5982\u98df\u54c1\u3001\u7535\u5b50\u4ea7\u54c1\u3001\u8863\u7269\u7b49\u3002<\/span><\/span><\/li>\n<li data-track=\"23\"><strong><span style=\"color: #374151; --tt-darkmode-color: #909DB3;\"><span style=\"background-color: #F7F7F8; --tt-darkmode-bgcolor: #BEBEBF;\">\u670d\u52a1\u8425\u9500<\/span><\/span><\/strong><span style=\"color: #374151; --tt-darkmode-color: #909DB3;\"><span style=\"background-color: #F7F7F8; --tt-darkmode-bgcolor: #BEBEBF;\">\uff1a\u7528\u4e8e\u5236\u5b9a\u548c\u63a8\u5e7f\u5404\u79cd\u670d\u52a1\uff0c\u5982\u9910\u996e\u3001\u533b\u7597\u3001\u65c5\u6e38\u7b49\u3002<\/span><\/span><\/li>\n<li data-track=\"24\"><strong><span style=\"color: #374151; --tt-darkmode-color: #909DB3;\"><span style=\"background-color: #F7F7F8; --tt-darkmode-bgcolor: #BEBEBF;\">B2B\u8425\u9500<\/span><\/span><\/strong><span style=\"color: #374151; --tt-darkmode-color: #909DB3;\"><span style=\"background-color: #F7F7F8; --tt-darkmode-bgcolor: #BEBEBF;\">\uff1a\u7528\u4e8e\u5236\u5b9a\u9488\u5bf9\u4f01\u4e1a\u5ba2\u6237\u7684\u5e02\u573a\u8425\u9500\u7b56\u7565\u3002<\/span><\/span><\/li>\n<\/ul>\n<h1 class=\"pgc-h-arrow-right\" data-track=\"15\">5. \u5177\u4f53\u6848\u4f8b\u8be6\u7ec6\u8bf4\u660e<\/h1>\n<ul>\n<li data-track=\"16\"><span style=\"color: #374151; --tt-darkmode-color: #909DB3;\"><span style=\"background-color: #F7F7F8; 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