Where bold ideas convert into brand growth.

Welcome to Conversion 2026

Taking the reins of the future of advertising

Advertising is entering a new phase of opportunity, shaped by rapid innovation and the rise of more proactive, AI-driven systems. In this keynote, StackAdapt Co-founder and CEO Vitaly Pecherskiy shares a bold perspective on how this evolution will transform how teams operate, make decisions, and drive results. As the pace of change accelerates, those who embrace AI with intention will lead what comes next.

Vitaly Pecherskiy

Co-founder and CEO at StackAdapt

Resilience fuels bold growth

Growth isn’t linear—and the leaders who succeed are the ones who keep moving forward anyway. In this fireside chat, Bethany Hamilton shares what it takes to navigate uncertainty, adapt under pressure, and keep progressing when the stakes are high. From redefining limits to building a mindset that sustains momentum, this conversation challenges marketers to rethink how they approach setbacks, risk, and growth—and why no one does it alone.

Bethany Hamilton

Professional Surfer and Global Inspirational Speaker

Katy Friday

RVP of Sales at StackAdapt

The shift to proactive: Built for what happens next

Marketing today demands more—more channels, more data, and more accountability for results. In this keynote, we introduce the system designed to help you operate in this new reality. See how StackAdapt is evolving to a more proactive way of operating—connecting planning, execution, creative, and measurement into one unified experience. Built from direct customer input, these capabilities give you greater visibility, control, and confidence—so you can move from reacting to performance, to actively shaping it.

Krysha Nair

VP of Product Marketing at StackAdapt

Vijay Sridharan

VP of Product at StackAdapt

Johnny Tan

Senior Director of Inventory at StackAdapt

Rethinking teams, talent, and work in the age of AI

AI isn’t just changing how work gets done—it’s forcing organizations to rethink how they’re built. Workflows, roles, decision-making, and systems are all being redefined in real time. In this panel, marketing leaders share how they’re moving beyond isolated AI use cases to redesign the way their teams operate. From automating low-value work to embedding intelligence into everyday decisions, they’ll explore what it actually takes to become faster, more connected, and more effective. The takeaway: real advantage doesn’t come from adopting AI—it comes from rebuilding the machine around it.

Christian Gerron

CRO at StackAdapt

Tom Burchill

Group Director, Programmatic at Monks

Mary O’Brien

Head of Programmatic at PMG

The sound of growth: Reaching audiences in the moments that matter

Audio is redefining how brands connect, from podcasts and live sports to the everyday moments that shape attention and intent. In this fireside chat, Spotify’s Anne Bouttier joins StackAdapt’s Greg Joseph to explore how advertisers can meet audiences with precision across the evolving audio ecosystem. From expanding podcast availability to understanding how buyers use audio to discover and engage their audiences, this conversation reveals why audio is becoming a powerful driver of full-funnel growth.

Anne Bouttier

Global Head of Automation Sales at Spotify

Greg Joseph

VP of Inventory Development at StackAdapt

Networking lunch

Breakout Session #1 (4 Tracks)

• AI & Automation | AI across agencies
  • Agency leaders share how AI is being integrated into daily workflows, where it’s delivering real efficiency, and where human judgment still matters.

• Connected Systems | Activating Spotify in a connected media strategy
  • A hands-on session on how advertisers can activate Spotify programmatically while connecting audio into a broader, performance-driven media mix.

• Measurement & Growth | Cross-channel attribution: Proving what actually drives growth
  • A deep dive into how modern marketers move beyond last-click to measure cross-channel impact, unlock confidence in spend, and make smarter growth decisions.

• Strategy in Action | Beyond ABM: From static targeting to predictive growth
  • A look at how B2B teams are moving beyond static ABM toward predictive, intelligence-driven growth systems that prioritize the right accounts and drive stronger pipeline impact.

Breakout Session #2 (4 Tracks)

• AI & Automation | The next generation of media execution
  • A look at how AI and connected systems are transforming campaign management into smarter, more proactive media execution at scale.

• Measurement & Growth | Balancing brand, performance, and accountability
  • Understanding how agencies are defending brand investment while still meeting CFO-level performance accountability.

• Strategy in Action | The end of brand versus demand in B2B
  • B2B leaders explore how un-siloing brand and demand systems leads to stronger performance and clearer accountability.

• Connected Systems | Orchestrating the customer journey: Turning first-party data into real growth
  • Learn how leading brands activate 1st-party data to design orchestrated, cross-channel customer journeys—combining paid and owned media to drive measurable business impact.

Breakout Session #3 (4 Tracks)

• Measurement & Growth | Beyond attribution: How modern buyers actually decide
  • A reset on why AI is changing how people discover and connect with brands, why clicks are an increasingly weak signal of influence, and what modern programmatic measurement must look like to keep pace.

• Connected Systems | Building a more powerful data ecosystem with first- and third-party data
  • A future-focused discussion on how enriching 1st-party data with 3rd-party signals strengthens ecosystem connectivity and enables smarter, more scalable cross-channel strategy.

• AI & Automation | AI in creative workflows: Balancing speed, quality, and brand trust
  • Clients share how they’ve integrated AI into their creative workflows—accelerating production, scaling dynamic creative through DCO, and maintaining brand consistency while driving measurable business impact.

• Strategy in Action | Driving app growth through partnership and innovation
  • App growth isn’t driven by media alone—it’s shaped through close partnership, where testing, insights, and innovation help evolve strategy and unlock new sources of installs. DoorDash shares how partnership unlocks new growth strategies.

Evening reception

Austin night out

Welcome back

The new science of trust: How brands influence in an era of uncertainty

In this interactive session, behavioral scientist, a New York Times bestseller Jon Levy reveals how trust is built, what strengthens connection, and why those forces drive action more effectively than persuasion alone. Through behavioral science, storytelling, and interactive moments, he shows how brands can earn credibility, deepen loyalty, and create lasting influence with customers and teams.

Jon Levy

Behavioral scientist and NYT bestselling author

Stop buying tools. Start building leverage.

True competitive leverage in today’s market lives in the architecture of your system, not the size of your tech stack. In this fireside chat, leaders from StackAdapt and PMG explore the shift from fragmented adtech stacks to integrated, intelligence-driven ecosystems. Grounded in real operator experience, the conversation unpacks how data, AI, and infrastructure come together to drive stronger decisions and measurable performance. The takeaway: advantage doesn’t come from what you buy—it comes from how you orchestrate it.

Sam Bloom

Head of Partnerships at PMG

Giuseppe La Rocca

VP of Enterprise at StackAdapt

Built for your industry: How tailored strategies drive better outcomes

There’s no one-size-fits-all approach to growth. In this keynote, we’ll showcase how leading marketers are tailoring their strategies to the unique dynamics of their industries—from travel and commerce to B2B and healthcare. Through real customer examples, we’ll demonstrate how adapting data, execution, and measurement to each vertical unlocks stronger performance, clearer insights, and more impactful results.

Anna Grodecka-Grad

SVP of Global Client Services at StackAdapt

Unlocking live at scale

Live events are becoming more accessible and easier to activate. Join this keynote as we introduce new capabilities within StackAdapt’s live events experience, unlocking broader access to the world’s biggest moments and making them easier to plan, activate, and connect to your broader marketing strategy.

Greg Joseph

VP of Inventory Development at StackAdapt

From live moments to exponential growth

Live sports and cultural moments have long been seen as unpredictable and hard to scale. That’s changing. In this session, StackAdapt and its premium inventory partners explore how more precise targeting, expanded access, and smarter orchestration are turning live moments into repeatable growth drivers. By leveraging live in-game alongside first-party audiences and multi-channel opportunities, marketers can move beyond isolated moments to reach their audiences at the right time and in the right place—bringing a more sophisticated, scalable approach to live sports.

Michael Kuntz

National Vice President, Advanced TV Sales for Spectrum Reach®

Brian Judge

VP, Emerging Business at Warner Bros

Kendra Allen

Manager of Independent Agencies at Roku

Evan Krauss

SVP, Global Brands & Agencies at Genius Sports

Creating superfans: The power of emotional connection

The brands that win today don’t just reach audiences, they build connection, loyalty, and lasting emotional impact. Join Gary LeVox, lead singer of Rascal Flatts, in conversation with StackAdapt CMO Ryan Nelsen, for a fireside chat on what it takes to turn attention into fandom. Together, they’ll explore what marketers can learn from the music industry about building trust at scale, creating moments that matter, and developing brands people don’t just recognize, but become superfans of.

Gary LeVox

Co-founder and lead singer of Rascal Flatts

Ryan Nelsen

CMO at StackAdapt

Keynote recap and takeaways

Networking lunch

Breakout Session #1 (3 Tracks)

• Strategy in Action | Live events at scale: Turning cultural moments into brand impact
  • This fireside chat explores how leading brands use programmatic DOOH during major cultural moments to extend reach and drive measurable real-world impact.

• AI & Automation | Activate AI ads: How to plan, pitch, and launch early
  • Learn how to run AI-driven ad campaigns—from where they fit in your media mix to how to pitch them to clients. This interactive workshop shows what early campaigns are revealing and how to use those insights in your own programs.

• Connected Systems | Growing globally: A playbook in what scales and what stays local
  • Senior leaders from EMEA and APAC unpack what truly scales across markets and how AI, data, and measurement strategies must adapt to drive global growth.

• Measurement & Growth | Proving performance in healthcare marketing
  • An in-depth look at how healthcare marketers use NPI targeting and advanced measurement to demonstrate performance, optimize campaigns, and drive compliant, real-world results.

Breakout Session #2 (4 Tracks)

• Strategy in Action | JetBlue vacations: Scaling beyond walled gardens
  • A real-world case study on how JetBlue Vacations rethought its media mix—bringing programmatic in-house to diversify beyond walled gardens, improve creative collaboration, and drive measurable growth.

• AI & Automation | The AI advantage in CTV
  • A look at how AI is transforming connected TV—from smarter audience targeting to seamless activation—and how premium data partnerships are unlocking new levels of precision and performance.

• Measurement & Growth | The right measurement. The right signals. The right decisions.
  • How choosing the right measurement approach—not just more data—drives better marketing decisions.

• Connected Systems | What’s driving commerce growth right now
  • As paid social saturates and CAC rises, brands are rethinking their media mix. Hear what broke, what they rebuilt, and how a diversified, full-funnel approach is driving scalable growth.

Breakout Session #3 (3 Tracks)

• Measurement & Growth | Using LTV and incrementality to scale programmatic investment
  • Many growth teams rely on short-term metrics that limit how confidently they can scale. In this session, see how lifetime value modeling and incrementality testing reshaped their measurement approach.

• Connected Systems | Building a scalable full-funnel creative system
  • See how how creative teams and marketers can scale cohesive campaigns across channels using AI, personalization, and DCO to maximize impact without massive budgets.

• Strategy in Action | How CPG brands win in a changing consumer landscape
  • As discovery habits shift across social, digital storefronts, and emerging technologies, CPG brands must rethink how they stay visible, shape preference, and grow in a more fragmented path to purchase.

Evening fun

Dinner and a live concert with All Star Jam featuring special guests Gary LeVox of Rascal Flatts, Mark McGrath of Sugar Ray, and Kimberly Perry of The Band Perry. Afterparty to follow with Ying Yang Twins.