Simulation: The Next Frontier for AI
Simulation goes beyond prediction and reasoning, enabling us to answer much more ambitious questions.
Simile is a simulation platform for human behavior
Our AI-driven simulations show how and why customers, employees, or populations respond to change.
Platform
Enterprise simulation workflows
Find your audience
Understand customers faster and act sooner
Reach niche populations
Unlock insights from hard to engage groups
De-risk decisions
Catch critical feedback before costly launches
Understand segments
Segment sentiment with precision and scale
Test concepts
Validate design choices with real-world behavior
Generate instant insights
Go from analysis to output instantly
About us
We are building a foundation model that predicts human behavior in any situation, and a product that deploys it at scale.
Customers
Partnering with innovative leaders
“Simile expanded our qualitative research scope by 15x without losing depth. Speaking with their simulated customers helps us quickly identify areas of opportunity for ongoing research.”
Andrew Crocco
Head of User Research, Wealthfront
“We're partnering with Simile with the goal to accelerate time to market in our product development life cycle. Simile has been a strong partner in our broader focus on understanding our consumers better.”
Bharathi Viswanathan
Chief Digital & Information Office, Suntory Beverages & Food
“With Simile, we don't need to fail fast in front of customers — we can fail safely in a controlled environment. Teams can test, learn, and refine until they're confident it's ready for the real world.”
Srikant Narasimhan
VP Enterprise Customer Experience & Insights, CVS Health
“In a sea of AI tools, Simile is the first to provide a new way for our private equity team to understand consumers with AI.”
Loften Deprez
Operating Executive, Garnett Station Partners
“Simile is a game changer in how we understand customers - accelerating product while helping teams align faster across the organization.”
Fabricio Dore
Chief Design Officer, Banco Itau
Research
Our research is creating the field
Our founding team introduced the original concepts of generative agents, rich agentic simulations, and the term “foundation model.” This work has given rise to the field of AI-based simulation.
From the blog
Recent writing
Partnership spotlight
A nationally representative panel
A simulation platform anchored in Gallup's probability-based, nationally representative panel. Model decisions against real-world sentiment — transparent, replicable, and empirically validated.
Careers
Join our team
We’re looking for talented individuals to help turn our foundational research into tools that shape real-world decisions.
Based in the Bay Area and New York.