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Creating a New Retail Category
Belle Robinson, founder of ROXII Supercube, is redefining the frozen aisle with a first-of-its-kind functional wellness product.
On this episode of Shelf Talks, she shares how she created an entirely new retail category, landed in Sprouts and Wegmans, and the retail strategies every product founder can use to grow their brand.
Founder Blog
How to Create a New Retail Category: Lessons from ROXII Supercube Founder Belle Robinson
How to Create a New Retail Category: Lessons from ROXII Supercube Founder Belle Robinson
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Shelf Talk Book
Shelf Talks is the go-to guide for founders who dream of seeing their products on retail shelves. Inside, you’ll get practical steps, buyer-backed strategies, and real lessons from brands who’ve done it so you can pitch with confidence, perfect your product, and land the retail placement you’ve been working toward. Whether you’re just getting started or scaling to your next big store, this book gives you the roadmap to go from idea… to aisle.