Insights

Seer Interactive Launches Local GEO Academy

Admin — Fri, 24 Apr 2026 19:45:39 GMT

Yes, we're paying young people to learn and test improving AI results

A lot of companies right now are cutting entry-level roles. Some are replacing them with AI entirely. In the last year and a half, entry-level jobs in the U.S. have fallen by 35%. We want to give young people the opportunity to get ahead of this, so we're doing the opposite.

AIO Impact on Google CTR: 2026 Update

Admin — Fri, 24 Apr 2026 09:00:00 GMT

We’re back with v3 of our AI Overview CTR study. If you’re new here, check out our February 2025 and September 2025 AIO CTR studies.

Bing Webmaster Tools Reveals Lags in How LLMs Understand Semantics

Admin — Mon, 20 Apr 2026 22:00:51 GMT

While we can rely on tests and citation data to understand LLMs, the platforms themselves offer little transparency into how information is surfaced in prompts. Bing gives us a glimpse into the black box through grounding queries, a feature within its AI Performance report, currently in beta.

How to Optimize Your Website for Both Human and AI Visitors

Admin — Fri, 17 Apr 2026 16:00:00 GMT

Seer’s Framework for Human + Machine Design Testing

Six months ago, our Generative Engine Optimization (GEO) team and our Conversion Rate Optimization (CRO) team were presenting on a client call when each realized they had been optimizing the same client page — at the same time — without talking to each other.

Almost Half of Professionals Name Brands in AI Prompts: Findings from Our User Study + What It Means for You

Admin — Wed, 15 Apr 2026 18:00:00 GMT

We know AI is changing the way professionals search and work. We don’t always know exactly how AI is changing these activities, but our tracking data, hypotheses, and our own behavior tell us that shifts are happening constantly.

Gemini's Citation Usage Decreased by 23pp - The Dark Algorithm Updates of AI Search

Admin — Mon, 13 Apr 2026 17:59:59 GMT

What if there was a Google algorithm shift that you didn’t even know about?

Finance Industry Giants Can No Longer Rely on Authority: Here's How Clarity of Content Is Becoming the New Competitive Edge

Admin — Wed, 01 Apr 2026 15:00:00 GMT

In a recent usability study our UX team completed with Outset.ai we found that users are most comfortable with tasks throughout the research and consideration phases, but conversion actions were the lowest on the list.

What If the Best GEO Strategy Is the One You Stopped Investing In?

Admin — Mon, 30 Mar 2026 19:00:00 GMT

Everyone in marketing is talking about AI visibility right now. Every agency deck, every conference keynote, every LinkedIn post is telling you to "optimize for AI." Build topical authority. Get mentioned on Reddit. Create entity-rich content. Earn citations in LLM responses.

The Analytics Infrastructure Shift Happening Now: How Conversational Analytics Is Reshaping Marketing Intelligence

Admin — Fri, 27 Mar 2026 15:00:00 GMT

Marketing analytics has always been a game of incomplete information. We've never had the full picture. We just got comfortable pretending we did.

The True Cost of Conversational Analytics: A Guide to Implementing a Phased Approach

Admin — Thu, 26 Mar 2026 18:00:00 GMT

Conversational analytics is having its moment. With Google's Analytics MCP (Model Context Protocol), connecting your GA4 data to AI companions like Claude, ChatGPT, or Gemini has become remarkably straightforward. Instead of navigating dashboards and building custom reports, you can simply ask "How many users visited from organic social last week?" and receive instant, accurate answers.