Overview
StackAdapt is a programmatic advertising platform built for reaching audiences through display, video, native, and connected TV. It’s designed to influence awareness and intent.
But proving how top- and mid-funnel activity converts into sales is difficult, especially when those sales happen later, or offline.
Ruler Analytics helps connect the dots between StackAdapt impressions, clicks, and eventual conversions, even if those conversions happen weeks later or through other channels.
Key Benefits
- Attribute revenue to StackAdapt campaigns across channels and devices
- Measure both online and offline conversions
- Apply attribution models to see how programmatic ads influence long sales journeys
- Fill gaps left by view-based and cookie-limited tracking
- Improve ROI reporting and audience targeting
Key Features
Full visibility of the user journey
StackAdapt often plays a role early in the journey, but these touchpoints are rarely captured by traditional analytics tools. Ruler stitches together each user’s journey, from first touch to final sale, across multiple visits and channels. This gives you a full picture of how StackAdapt influences pipeline.
Blended DDA and impression model
View-through influence is common in programmatic. Someone might see a video ad, not engage, and then convert later via organic or paid search. We use a blended model that combines data-driven attribution with impression modelling. These weights are derived from MMM to ensure each channel, including StackAdapt, is fairly credited for its role in demand generation.
Optimise based on revenue
Programmatic campaigns are often optimised for reach or clicks, but those aren’t the end goal. Ruler links real revenue outcomes back to StackAdapt’s campaigns. That data can then be used to improve campaign bidding, audience segments, and messaging based on what actually drives results, not just activity.
