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ProWein, the International Trade Fair for Wines and Spirits


THE GLOBAL STAGE WHERE TRENDS ARE BORN AND THE FUTURE IS SHAPED. WE SHAPE, CREATE, ELEVATE.

3 days on site. 365 days of ProWein.

The industry came together. In Düsseldorf, answers were explored: new vintages, strong brands, relevant producers.

At the ProWein Agora and across a diverse program of forums, masterclasses and tastings, the future of the market was reimagined — clear, controversial, solution-driven.

And beyond: strengthen connections, continue the exchange. With Fair Match and ProWein’s digital services, you can use ProWein all year round — and turn encounters into real business.
Agora Media Library

Agora – Insights that last

All ProWein Agora content available anytime: international speakers, fresh perspectives and relevant topics — now in the media library.

Watch now

Fair Match – Connections that move forward

With Fair Match, stay connected with relevant partners, deepen conversations and turn interactions into real business.

Stay connected

Visionary Talk – a curated impulse for new thinking

New: Visionary Talk 1.0 offers incisive insights and thought-provoking perspectives for an industry in transition.

WATCH NOW


All product categories at ProWein

From premium wines from renowned regions to distinctive wines from small producers, and from sparkling wines and Champagne to fine spirits – ProWein showcases the full spectrum. The portfolio is complemented by innovative No & Low Alcohol wines, essential accessories for trade and gastronomy, as well as hardware, software, services and mineral water. From 15-17 March 2026, ProWein once again brings together the entire international wine and spirits industry. Discover the key product categories and exhibitors – and shape the future of your business.

WINES
SPARKLING WINES
PROSPIRITS
NO & LOW ALKOHOLIC WINE
ACCESSORIES
HARD- AND SOFTWARE
SERVICES
MINERAL WATER

Event-Partner of ProWein 2026

Platinum Partner
Gold Partner
Silver Partner
Silver Partner
Silver Partner


News

NEW!

26.03.2026

ProWein City Vibes: Successful Launch of a New Event Format in Düsseldorf

With “ProWein City Vibes,” a new event format celebrated a successful premiere in Düsseldorf in March 2026.

19.03.2026

ProWein Düsseldorf 2026 – Final press release
ProWein 2026 confirms strategic reorientation: The sector moves closer together and looks to the future

11.03.2026

These cooperating media outlets will accompany ProWein Düsseldorf 2026
Strong partnerships make strong platforms. ProWein Düsseldorf 2026—the international meeting place for the wine and spirits industry—is once again relying on a strong media network this year.
More news articels


Italy’s Wine Diversity in Hall 3 More than 500 Italian wine producers
// Free tasting (TOP 100), masterclasses & guided tours at the ITA stand

Advertorial
Visitors can efficiently and easily meet around 500 Italian wine producers in Hall 3 – complemented by a varied programme at the ITA stand (Hall 3, Stand F60/G70), which puts the spotlight on current topics and interesting wines from Italy.

And the popular guided tours are also entering their second round after a successful start in 2025.
More about the guided tours and our event partner


ProWein Hubs

Banner Sparkling Visions

Sparkling Visions

SPARKLING VISIONS

A new hub for all things sparkling. Stay tuned!

Learn more
Banner ProWein Zero

ProWein Zero

PROWEIN ZERO

The stage for No & Low. Newcomers, leading brands – and a talk program packed with fresh impulses.
Learn more
Banner Agora

ProWein Agora

PROWEIN AGORA

Inspiring speakers, new talk formats. Live in Düsseldorf 2026!

Discover more
Banner Organic Visions

Organic Wines & Organic World

ORGANIC WORLD

Nature on stage – Spot biological wines, certifications and producers who set sustainable standards.
Learn more
Banner Champagne Lounge

Champagne Lounge

CHAMPAGNE LOUNGE

The Champagne Lounge: savor top houses, taste sparkling variety.
Learn more
Banner Tasting Areas

Tasting Areas

TASTING AREAS

Reveal countries and sample award-winning wines.
Learn more
Banner Packaging & Desgn

Packaging & Design

PACKAGING & DESIGN

Extraordinary times call for extraordinary materials and packaging.
Learn more
Banner Urban Gastronomy

Urban Gastronomy

URBAN GASTRONOMY

What makes food pairing truly work? Sport current highlights and themes brought to life on the plate.
Learn more
Banner Masterclasses

Business & Masterclass Forum

MASTERCLASS FORUM

Your access to knowledge, insights, and the latest industry innovations – exclusively in Düsseldorf.

Learn more
 


Visit ProWein & ProSpirits 2026

Your access to trends, networking and business. Anyone who wants to experience the truly international wine and spirits industry cannot miss ProWein. Producers, retailers, importers, sommeliers and decision-makers from more than 140 countries come together here to taste new vintages, discover innovations and connect with business partners. Three days that combine knowledge, inspiration and successful business.

TICKETS
BOOK ADMISSION, LEGITIMISE AND REDEEM VOUCHER.

OUR EXHIBITORS
ALL PRODUCERS, ALL PRODUCTS ALL BRANDS AT A GLANCE.

PROGRAM
TASTINGS, TALKS, MASTERCLASSES WITH REAL IMPACT.

HALL PLAN
NAVIGATE THE GROUNDS: FIND THE RIGHT STAND FAST.

TRENDS
INSIGHTS, INNOVATIONS, IMPULSES - WHAT DRIVES THE INDUSTRY.

ARRIVAL
TRAVEL STRESS-FREE TO PROWEIN & TO DÜSSELDORF.

HOTELS
FIND, BOOK AND ENJOY YOUR STAY AT PROWEIN. SO SIMPLE.

NETWORKING
BUILD CONNECTIONS WITH FAIR MATCH - SMART & EFFECTIVE.

For 30 years, ProWein has been the world’s leading trade fair for wine and spirits – and the only one that covers the global market in its entirety. Producers, retailers, sommeliers, importers, journalists and key decision-makers from more than 140 countries come together here. Those seeking new vintages, industry trends or innovative products will find them at ProWein. Access is reserved exclusively for trade professionals – ensuring real business, valuable tastings and masterclasses in a professional setting. This makes ProWein the global hotspot for inspiration, networking and successful business deals.

Register as an exhibitor or secure your ticket now and be part of the ProWein community.

Global studies, trends & talks for industry leaders

ProWein Business Report

How does the industry really tick? In cooperation with Geisenheim University, the ProWein Business Report analyzes the entire value chain of the international wine and spirits industry – with insights from experts in 48 countries.

Read insights now

ProWein Visionary Talk

The new talk format for the global wine and spirits industry: trends, challenges, opportunities. Industry leaders, experts and opinion shapers share their perspectives – direct, relevant, inspiring.

Get inspired now
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