GS1 Digital Link Ready
Every product you manufacture reaches a real consumer - and that connection has been missing until now. ProtectCode turns your packaging into a direct, first-party data channel that connects your marketing team to the consumer holding your product at the moment that matters most.
Three Challenges. One Platform.
You manufacture and market to people you cannot see. You know your distributors. You know your retailers. But the person who bought your product, opened it, and used it? That connection has been missing until now. Third-party tracking cannot reach the physical world.
Every product scan is a direct, consented interaction with a real consumer. You capture who scanned, where, when, and what they did next - building a first-party consumer data asset from the physical product itself.
GS1 has mandated that all retailers and supply chains worldwide be ready for 2D barcodes by 2027. Every product on shelf will eventually need a GS1 Digital Link compliant code. Standard QR codes will not be sufficient. The deadline is not moving.
ProtectCode is GS1 Digital Link ready - As a GS1 Associate Alliance Partner, we generate codes that satisfy Sunrise 2027 from day one - while adding the consumer intelligence and supply chain layer a plain barcode can never deliver.
Products leave your facility and disappear. You cannot see where they are, who has them, or whether they arrived in the intended condition. When something goes wrong, a recall takes days to scope and weeks to complete.
BrandReporter creates an immutable audit trail from manufacture to end consumer. Every movement is recorded. Every custody transfer is logged. A recall or compliance audit that would take days takes minutes.
First-Party Data from the Physical World
Third-party cookies are disappearing. Safari and Firefox already block cross-site tracking by default. The brands that will win the next decade are the ones building direct consumer relationships now - not through ads, but through the products already in people's hands. For brands in FMCG, food and beverage, pharmaceutical, and consumer goods - sectors traditionally removed from the direct consumer transaction - the first-party data problem is acute. ProtectCode is your answer. Every scan can deliver a first-party consumer interaction at the moment your product is in their hands.
Geographic intelligence
Where are your consumers? Which export markets are growing? Where are new opportunities your sales data cannot see?
Scan patterns
When do consumers engage with your product? What do they do after scanning? Which products generate the most scan activity over time?
Repeat scan signals
Which consumers scan more than once? Which products generate repeat interaction over time? Where is your most engaged market?
Product integrity signals
Unusual scan patterns - duplicate scans, scans triggering geographic rules, unexpected volume spikes - surface as early signals worth investigating.
GS1 Digital Link and Sunrise 2027
GS1 has mandated that all retailers and supply chains worldwide be ready to scan 2D barcodes by 2027 - the Sunrise 2027 initiative. By the end of 2027, every retail POS system globally must be capable of reading GS1 Digital Link QR codes alongside traditional barcodes.
For brand owners, this means every product on shelf will eventually need to carry a GS1 Digital Link compliant code. The brands that deploy now are not just meeting a future compliance deadline - they are building the consumer data and supply chain intelligence layer that a plain barcode can never deliver.
ProtectCode is GS1 Digital Link ready - As a GS1 Associate Alliance Partner, every code we generate can be configured to carry the full GS1 Digital Link URI - GTIN, serial number, batch, expiry date - in a single scannable code that works at retail POS, in your supply chain, and in the hands of your consumer simultaneously.
One code. Every system.
The same ProtectCode QR works at retail POS, in your WMS, for consumer engagement, and for supply chain traceability - simultaneously.
GS1 Associate Alliance Partner
Certified under the GS1 Associate Alliance Partner program - the recognised certification for GS1 Digital Link solution providers globally.
Update without reprinting
GS1 Digital Link content is cloud-managed. Update product pages, sustainability data, or regulatory information without touching the code on your packaging.
EU labelling compliance
GS1 Digital Link codes satisfy EU 2023 labelling requirements for ingredient disclosure, sustainability credentials, and provenance documentation.
GS1 Sunrise 2027
All global retailers must be 2D barcode ready by end of 2027. ProtectCode customers are compliant from day one of deployment - with the data and intelligence layer built in from the start, not bolted on later.
Our Platform
ProtectCode and BrandReporter are both powered by the Connect dashboard - a
single self-service SaaS cloud platform where you manage serialised codes, consumer
campaigns, supply chain visibility, and first-party data in one place.
ProtectCode®
Serialised smart packaging that turns every product unit into a unique, connected, intelligent asset. Each consumer scan delivers first-party consumer data directly to your marketing team, while powering product integrity monitoring and GS1 Digital Link compliance.
Unique serialised QR per product unit
First-party consumer scan data capture
Consumer landing pages and campaigns
Consumer scan analytics - geographic, device, and product level
Product integrity monitoring and anomaly alerts
GS1 Digital Link ready - Sunrise 2027 compliant
BrandReporter®
End-to-end supply chain visibility from production facility to end consumer. Every movement creates an immutable audit trail. Trace product history through the audit trail. Give your operations team full visibility of every container and product in every location.
End-to-end supply chain visibility
Immutable audit trail for compliance and recalls
Hierarchical container and order management
Audit trail enables rapid trace-back
Audit trail available for compliance review
Mobile field scanning via UnifAI app
Market Context
Smart packaging, supply chain traceability, and connected consumer data are
converging into a single business imperative - driven by regulation, consumer
expectation, and the first-party data crisis.
Global market projected by 2032, growing at 12.8% CAGR from $3.0 billion in 2024. Driven by rising demand for product serialisation and consumer-facing authentication across pharma, FMCG, and food and beverage.
Fortune Business Insights, 2025
Global market projected by 2034, growing at 11.6% CAGR from $3.8 billion in 2025. Driven by regulatory compliance mandates, digital supply chain transformation, and growing consumer demand for product transparency.
Marketintelo Research, 2026
Global market projected by 2035 at 7.9% CAGR. QR codes lead at 50.2% of market share in 2025. GS1 Sunrise 2027 is accelerating mainstream adoption of serialised 2D barcodes across all retail categories globally.
Future Market Insights, 2025
The convergence of GS1 Sunrise 2027, the first-party data imperative, and growing consumer expectation for product transparency is driving unprecedented interest in serialised smart packaging. Brands deploying ProtectCode now are ahead of the curve - not chasing it.
Appetite Creative 2026 Global Connected Packaging Survey
Industries
Turn every product into a direct consumer engagement channel. Can capture first-party consumer data at the moment of scan. Build loyalty from your own packaging.
Unit-level serialisation for regulatory compliance. Rapid recall capability. Immutable audit trail. GS1 Digital Link ready for global pharmaceutical traceability requirements.
Meet EU 2023 labelling requirements. GS1 Digital Link compliant. Vineyard-to-consumer provenance storytelling for export markets.
Component-level serialisation for safety compliance. Maintenance history logging. Field verification via UnifAI mobile app at remote sites.
Paddock-to-plate traceability. Biosecurity rapid response. Immutable audit trail. Provenance storytelling for market access.
GS1 Digital Link compliant codes for global trade. Verifiable supply chain custody. Meet tightening import requirements in China, the EU, and Southeast Asia.
Certified for GS1 Digital Link - the global standard for connected packaging and Sunrise 2027 compliance.
All consumer data captured through ProtectCode is consented, first-party, and compliant with applicable privacy regulations in your market.
Enterprise-grade security. AWS hosting with global data sovereignty options and a 99.9% uptime SLA.
Financial transparency and governance of an ASX-listed technology company behind every deployment.
Products serialised
Countries active
Clients worldwide
Platform since
Book a 30-minute demo and see ProtectCode working on products in your industry. We will show you what the gateway looks like, what data flows through it, and how to make it yours.
New to the Connect platform?
Start free with ConnectQR - the same dashboard, same analytics, same landing page builder. Upgrade to ProtectCode when you are ready for serialisation and supply chain visibility.
Connected packaging.
First-party data.
Supply chain intelligence.
Suite 506, 50 Clarence Street Sydney NSW 2000 Australia
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