Licensing Expo

Licensing Expo is the only global event to bring together thousands of brands under one roof and enable conversations that help bring the brands we love to the world in new and meaningful ways. For more information, visit: www.licensingexpo.com.

Products of Change is continuing its invaluable partnership with the Global Licensing Group and will be exhibiting on the show floor (booth O235), alongside some very exciting innovations.

Much like we did at Brand Licensing Europe last year, POC is collating the most inspiring and boundary-pushing products and companies from our community to show on our stand at Expo, including circular music merchandise manufacturer, Organic Sound, textile innovator Material Rebellion, scalable bio plush creator BioFluff, banana leaf packaging creator Baneco, reusable packaging pioneer Movopack, and sustainable promotional product manufacturer RDP Creative.

Helena will be hosting a panel session on Wednesday 20 May, 16:00-16:45 at the Networking Hub, titled: Why Sustainability is now Core to Brand Licensing.

This panel brings together leaders driving real change across fashion, music, and entertainment: Andrew Xeni (Nobody’s Child), Olivia Kelly (Universal Music Group/Bravado) and John Breckow (Disney).

Together, they will explore how brand owners and licensees can move beyond intent to impact by embedding sustainability into product, partnerships and commercial strategy to future-proof brands and unlock endless opportunity.