Borrow distribution.
Not capital.
The barrier to building has collapsed. The barrier to being found hasn't. ProductClank is the coordination layer that lets builders grow without ads, without funding, and without asking permission.
$100K+
distributed to creators
1,000+
campaigns launched
12,383
users onboarded
84%
campaign completion
The old playbook is broken
Technology has made building cheap. Anyone can ship a product this weekend. But distribution still requires capital — and capital requires traction you don't have yet. The gate is locked from both sides.
You need money to promote
Investors want traction first
Traction needs distribution
Distribution needs money ↺
The crowd knows what ads don't
When oil prices spike, it's not because a newspaper reported it. It's because thousands of people who know things — traders, suppliers, analysts — acted on what they knew. The price became the news. That's the economist Hayek's insight: when people have skin in the game, markets surface truth faster than any authority can.
Let people put something at stake on an outcome — and the crowd reveals what's actually likely to happen, often before the media does. Not because anyone told them. Because the people with real knowledge had a reason to act on it.
When someone who knows a creator, knows an audience, knows a product is about to break through — backs it with a share of future success — they surface a signal the market didn't have before. No algorithm decides what gets promoted. The people with the best knowledge do. The products worth your attention rise. The ones that aren't, don't.
“The knowledge of the circumstances of which we must make use never exists in concentrated form — only as dispersed bits.”
Price spikes surface geopolitical knowledge no single analyst holds
Crowd stakes surface event outcomes no newsroom predicts faster
Growth scouts back products with a share of future success — surfacing which builders are worth your attention before any ad could tell you
$200 in. $100K out.
One builder put $200 into a campaign. The visibility it generated led to a $100K award. That's what aligned incentives look like — not an edge case, a repeatable outcome.
5× growth in 72 hours.
A single Community Affiliation Campaign drove 5× user growth in three days. No ad spend. No agency. Just the right audience, properly incentivised.
Builders. Creators. Partners.
Ran a Growth Boost for 10 days and added 340 users who completed onboarding. My activation rate held steady at 61%. The same as my best organic cohort.
They were in my corner when I had 12 users and zero traction. That kind of early belief is rare, and it's a key part of what makes Lior so special.
Went from 12 signups a week to 94 after my Growth Boost campaign. These are real users who actually stuck around, not just a traffic spike that disappeared by Monday.
Ran a Growth Boost for 10 days and added 340 users who completed onboarding. My activation rate held steady at 61%. The same as my best organic cohort.
They were in my corner when I had 12 users and zero traction. That kind of early belief is rare, and it's a key part of what makes Lior so special.
Went from 12 signups a week to 94 after my Growth Boost campaign. These are real users who actually stuck around, not just a traffic spike that disappeared by Monday.
ProductClank's CLG engine was a real support when it mattered most! $198 across two Growth Campaigns, 3,065 engagements, and 168K+ reach during our run for the $100K A3 Startup Award. CLG works, and @lior and the team are building the right infrastructure for it. Dylan, Founder of BizarreBeasts ($BB)
Great app to gain attention to your apps, and a great builder who is always available to help. Thanks
ProductClank's CLG engine was a real support when it mattered most! $198 across two Growth Campaigns, 3,065 engagements, and 168K+ reach during our run for the $100K A3 Startup Award. CLG works, and @lior and the team are building the right infrastructure for it. Dylan, Founder of BizarreBeasts ($BB)
Great app to gain attention to your apps, and a great builder who is always available to help. Thanks
Which one are you?
ProductClank works differently for each role. Tell us who you are and we'll show you exactly what's in it for you.
Builder
You have a great product. It deserves to be found.
You've built something real — but ads are too expensive, investors want traction you don't have yet, and you're watching your runway shrink while the right people still haven't heard of you. There's a better way.
- Launch a campaign in minutes — no agency, no spend upfront
- Pay a fixed reward amount or from future revenue you actually earn
- Reach communities that already care about what you built
- Join a network of builders growing together
Creator
Your audience trusts you. That trust should pay better.
You've spent years building a community that actually listens — and you're earning flat fees for one-time promotions of products you don't even use. Meanwhile the builder keeps 100% of the value you helped create. That's the deal that's about to change.
- Earn an ongoing share of revenue — not a one-time fee
- Only promote products you actually believe in
- Win long-term when the product you backed grows
- No tracking links — just create and contribute
Growth Scout
You know how to match builders with their users. That knowledge should pay off
You can look at a product and immediately know which community, which creator, which audience would go crazy for it. You've always been able to make those matches — you just never had a way to earn from them. Until now.
- Identify a product, find the right creator, make the match
- Earn from the growth your introduction created
- Work across multiple products simultaneously
- Your network and instincts are the only tool you need
Applications are open.
Join the cohort.
A curated cohort of breakout startups — voted in by the experts who'll back them. Apply, invest, vote, or scout.
The future of venture building is collaborative by design
We're building the coordination layer for an age where anyone can build, but no one should have to grow alone. Read the full manifesto — where this came from, how it works, and where it's going.
Read the manifesto