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4 New Must-Use Google Shopping Feed Attributes for Maximum Visibility
In case you missed it, Google’s latest big updates were announced on the 20th May.
Lots of shiny new objects, lots of unknowns. What is clear is Google is making AI adoption a near non-negotiable for paid visibility.
So what is the takeaway from all of this other than AI? Your Shopping Feed.
Continue Reading 4 New Must-Use Google Shopping Feed Attributes for Maximum Visibility
Spotlight
MCP Is Not Your Client Reporting System
People connect via GoMarble to a platform and assume they have solved reporting. They have made ad-hoc queries easier to run. Getting to client-ready reporting takes more than that.
Why Your PPC landing Pages Aren’t Converting
Landing pages are where a lot of PPC campaigns quietly fall apart. The more specific your campaigns become, the more specific your landing pages should become too. That means creating multiple landing pages designed around different searches, audiences, and stages of intent.
Continue Reading Why Your PPC landing Pages Aren’t Converting
Google AI Max: What It Is, What It Does and Whether Your Account Is Actually Ready
A lot of first campaigns fail before they launch. Not because Google Ads is hard. Because it’s easy to start in the wrong place. I run Google Ads for SMBs, and this article covers the guidelines I wish more people followed.
Continue Reading Google AI Max: What It Is, What It Does and Whether Your Account Is Actually Ready
How to Create Your First Search Campaign
A lot of first campaigns fail before they launch. Not because Google Ads is hard. Because it’s easy to start in the wrong place. I run Google Ads for SMBs, and this article covers the guidelines I wish more people followed.
