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Build-to-Rent: Combining SFR and Multifamily Insights with Natalie Jones at RENU

PlanOmatic — Fri, 27 Jun 2025 20:04:57 GMT

[Tim Rose] I understand RENU is expanding its Build-to-Rent (BTR) capabilities. How does managing BTRs compare to scattered-site single-family rentals and multi-family rentals? Is it more similar to one? Can lessons from both be applied to BTR?

[Natalie Jones] Build-to-Rent really sits in the middle operationally - it borrows from both scattered-site SFR and multifamily, but it’s truly its own category.

We’ve been able to leverage the operational playbook we refined in the SFR sector: local boots on the ground across a wide footprint, supported by centralized systems and oversight. It’s a model built for scale - durable, distributed, and responsive.

From multifamily, we’ve drawn inspiration from site-specific branding and a more holistic approach to resident experience - thinking beyond the four walls of the home and into community-building.

But no matter the success seen from these legacy models, BTR requires its own infrastructure: leasing funnels built around flexible tour options, community-level marketing paired with house-level execution, and the persona of a local brand supported by full-scale property management.

It’s not a plug-and-play extension of either model. It takes its own playbook.

Key Rental Housing Data Release Summary for July 2024

PlanOmatic — Wed, 31 Jul 2024 17:22:23 GMT

Looking for a place where all the key rental housing data releases from the month are summarized in one place? You found it!

Key Rental Housing Data Release Summary for June 2024

PlanOmatic — Mon, 08 Jul 2024 21:32:51 GMT

Looking for a place where all the key rental housing data releases from the month are summarized in one place? You found it!

Do the Rent Rate Reports Agree?

PlanOmatic — Mon, 08 Jul 2024 21:28:06 GMT

The Fed Funds Rate and its battle with inflation has been in the spotlight for a number of years now. A key factor in the Fed’s decision on whether or not to move the target rate is the Consumer Price Index (CPI) report that is published monthly by the Bureau of Labor Statistics. The CPI measures the price for things like food, energy, medical care, etc, and about 35% of the index comes from the “Shelter Index”. Recently, a number of the price indexes within the CPI have been softening – or at the very least “growing slower” – but the Shelter Index continues to climb, pushing up CPI and therefore preventing the Fed from lowering interest rates.

Key Rental Housing Data Release Summary for May 2024

PlanOmatic — Mon, 03 Jun 2024 21:04:39 GMT

Looking for a place where all the key rental housing data releases from the month are summarized in one place? You found it!

Key Rental Housing Data Release Summary for April 2024

PlanOmatic — Wed, 01 May 2024 20:55:39 GMT

Looking for a place where all the key rental housing data releases from the month are summarized in one place? You found it!

3 Ways to Improve Your Property Management Business

PlanOmatic — Wed, 01 May 2024 20:41:02 GMT

We recently attended two conferences in consecutive weeks: The National Rental Home Council (NRHC) Industry Leaders Conference in Houston, TX, and the National Association of Residential Property Managers (NARPM) Broker / Owners Conference in Jacksonville, FL.

Key Rental Housing Data Release Summary for March 2024

PlanOmatic — Mon, 01 Apr 2024 20:59:14 GMT

Looking for a place where all the key rental housing data releases from the month are summarized in one place? You found it!

Individual Investor Existing Home Purchases Near Four Year High

PlanOmatic — Mon, 01 Apr 2024 20:20:32 GMT

A number recently stuck out to us: The February 2024 edition of the National Association of Realtors “Existing-Home Sales Report” reported that of the existing homes purchased in the month, individual investors made up 21% of those purchases. The Wall Street Journal also took notice. We track this number every month, and we had not seen it above the 20% mark in a while, so we dug deeper.

Key Rental Housing Data Release Summary for February 2024

PlanOmatic — Wed, 06 Mar 2024 20:21:54 GMT

Looking for a place where all the key rental housing data releases from the month are summarized in one place? You found it!