<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0"><channel><title><![CDATA[PJX Media]]></title><description><![CDATA[PJX Media]]></description><link>https://www.pjxmedia.com/blog</link><generator>RSS for Node</generator><lastBuildDate>Tue, 05 May 2026 03:27:32 GMT</lastBuildDate><atom:link href="https://www.pjxmedia.com/blog-feed.xml" rel="self" type="application/rss+xml"/><item><title><![CDATA[Turo's OOH Ad Campaign for Spring Break ]]></title><description><![CDATA[How do you get Spring Breakers to reconsider the traditional rental car experience? Turo uses contextual creative for its unmissable OOH campaign.]]></description><link>https://www.pjxmedia.com/ooh-news/turo-ooh-ad-campaign-spring-break</link><guid isPermaLink="false">69f5214b7b1c42fb24f3a59a</guid><category><![CDATA[OOH Campaign Highlights]]></category><pubDate>Mon, 04 May 2026 19:26:48 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/2ee33a_7e17ca55cec243fdb82e297edea1b35f~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Marketing</dc:creator></item><item><title><![CDATA[Cost of Billboard Advertising in Times Square]]></title><description><![CDATA[Pricing for a billboard in the iconic Times Square area of New York City can vary. This quick guide will help you understand the basics. ]]></description><link>https://www.pjxmedia.com/ooh-news/cost-of-billboard-advertising-in-times-square</link><guid isPermaLink="false">67ef6a17d825671f5dcf3239</guid><category><![CDATA[OOH Tips and Guides]]></category><pubDate>Fri, 01 May 2026 05:21:50 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/2ee33a_90d7e5581ae64b3d8a97385cf6710ee1~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Marketing</dc:creator></item><item><title><![CDATA[Showing Up When It Matters: Yahoo’s SXSW OOH Strategy]]></title><description><![CDATA[For South by Southwest (SXSW) Yahoo! leveraged out of home (OOH) advertising to promote its new AI tool Scout, encouraging attendees to use the tool in real-time.]]></description><link>https://www.pjxmedia.com/ooh-news/yahoo-ooh-advertising-sxsw</link><guid isPermaLink="false">69e7fbc48e63193b95d7291d</guid><pubDate>Wed, 22 Apr 2026 17:53:54 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/2ee33a_1f0a317ce122468c90c588d72cbd264a~mv2.jpg/v1/fit/w_1000,h_916,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Marketing</dc:creator></item><item><title><![CDATA[When the World Comes to America, Americans Hit the Road! ]]></title><description><![CDATA[What are the travel and tourism trends for 2026? Daione Sanders, Director of New Business here at PJX Media, authors this blog post about what to anticipate for the rest of the year.]]></description><link>https://www.pjxmedia.com/ooh-news/travel-tourism-trends-2026-america</link><guid isPermaLink="false">69d6c9a489f9e676eca1f15e</guid><category><![CDATA[Perspectives]]></category><category><![CDATA[OOH Tips and Guides]]></category><pubDate>Thu, 09 Apr 2026 15:24:39 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/2ee33a_b9441b7547864d1184f34524488caeb7~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Marketing</dc:creator></item><item><title><![CDATA[Out of Home for Good: Public Health Campaigns ]]></title><description><![CDATA[Out of home can be a powerful medium for public health campaigns. From fighting mental health stigma to encouraging healthier choices, we're proud to have supported many causes. ]]></description><link>https://www.pjxmedia.com/ooh-news/out-of-home-advertising-public-health</link><guid isPermaLink="false">69c5aa17d2e55f64fe0b4bd7</guid><category><![CDATA[OOH Campaign Highlights]]></category><pubDate>Mon, 06 Apr 2026 18:51:11 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/2ee33a_018c12dea4e14e51819591e62334a0a6~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Marketing</dc:creator></item><item><title><![CDATA[Betting on the Sizzle: The Power of Out of Home’s Photographic Narrative]]></title><description><![CDATA[PJX Media's CEO Rick Robinson shares his perspective on Proof of Performance (POP) photos as a marketing investment for the out of home industry.]]></description><link>https://www.pjxmedia.com/ooh-news/out-of-home-pop-photo</link><guid isPermaLink="false">69cc4d5c4c31bb6f64bde5c2</guid><category><![CDATA[Perspectives]]></category><pubDate>Mon, 06 Apr 2026 18:08:06 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/9251b1_59884d4afbe045dd982af2f4e5d569c5~mv2.jpg/v1/fit/w_1000,h_563,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Marketing</dc:creator></item><item><title><![CDATA[Non-traditional OOH for Carhartt’s NYC Store Opening ]]></title><description><![CDATA[New Yorkers don't slow down. So how do you make them stop for a store opening? Media Planner Amber Perkins shares why this OOH activation for Carhartt was one of her favorite campaigns. ]]></description><link>https://www.pjxmedia.com/ooh-news/ooh-carhartt-nyc-store-opening</link><guid isPermaLink="false">69cacce4e7de3cb00607b619</guid><category><![CDATA[OOH Campaign Highlights]]></category><pubDate>Mon, 30 Mar 2026 20:03:22 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/2ee33a_b5e76e02fcff425099149d67724cc459~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Marketing</dc:creator></item><item><title><![CDATA[From Series A to the Super Bowl: Higgsfield AI's OOH Advertising Campaign]]></title><description><![CDATA[Higgsfield AI specializes in professional, cinematic content generation. So when the San Francisco-based company secured a major Series A funding round, they didn’t just want to celebrate, they wanted to create a big moment during the busiest month of the year for the Bay Area. ]]></description><link>https://www.pjxmedia.com/ooh-news/higgsfield-ai-ooh-advertising-campaign-superbowl</link><guid isPermaLink="false">69af41e1de5ad9153e0bbc78</guid><category><![CDATA[OOH Campaign Highlights]]></category><pubDate>Thu, 19 Mar 2026 19:34:24 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/2ee33a_33d09a11aab14c05a3cf798661a1178c~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Marketing</dc:creator></item><item><title><![CDATA[How Gen Z Is Changing Alcohol Marketing and Why OOH Still Matters]]></title><description><![CDATA[Trends with alcohol and spirit consumption change year over year, generation to generation. Jeff Aldridge, Head of New Business at PJX Media, shares why marketing strategies adapt and how out of home advertising can be used effectively. ]]></description><link>https://www.pjxmedia.com/ooh-news/gen-z-alcohol-spirit-marketing-ooh-trends</link><guid isPermaLink="false">69b99263fde2f1f6ed288dbb</guid><category><![CDATA[OOH Tips and Guides]]></category><category><![CDATA[OOH Campaign Highlights]]></category><pubDate>Wed, 18 Mar 2026 16:06:20 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/2ee33a_97b016e3a55148ff8b1dbf1820a4b3f8~mv2.jpg/v1/fit/w_1000,h_999,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Marketing</dc:creator></item><item><title><![CDATA[Why Transit OOH is the Pulse of The People’s Space]]></title><description><![CDATA[PJX Media's CEO Rick Robinson shares why he believes transit out of home is the ultimate symbol of urban energy.]]></description><link>https://www.pjxmedia.com/ooh-news/transit-ooh-pulse-the-peoples-space-rick-robinson</link><guid isPermaLink="false">69b1b1dab888d78955e4acad</guid><category><![CDATA[Perspectives]]></category><pubDate>Wed, 11 Mar 2026 19:38:03 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/9251b1_ef8d9332c062434ebfbad1447c99dd06~mv2.jpg/v1/fit/w_1000,h_719,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Marketing</dc:creator></item><item><title><![CDATA[An Intro to Transit Out of Home Advertising  ]]></title><description><![CDATA[Transit OOH includes out of home advertisements found in/on cars, buses, trains, boats, and at airports. Learn more about the formats available with this intro blog post.]]></description><link>https://www.pjxmedia.com/ooh-news/transit-ooh-advertising</link><guid isPermaLink="false">69aa14ee7fac2e2861fc5d60</guid><category><![CDATA[OOH Tips and Guides]]></category><pubDate>Wed, 11 Mar 2026 19:25:57 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/2ee33a_a85c6f6dca2c4cc3a2dabd7d4768edbd~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Marketing</dc:creator></item><item><title><![CDATA[Out-of-Home Advertising for Pet Brands]]></title><description><![CDATA[National Pet Day is April 11, 2026. How can pet brands use the context of this date and OOH to reach pet owners? Read our blog to get some ideas! ]]></description><link>https://www.pjxmedia.com/ooh-news/pet-brands-ooh-advertising</link><guid isPermaLink="false">698a8ea95ce248ef4484bc80</guid><category><![CDATA[OOH Tips and Guides]]></category><category><![CDATA[OOH Campaign Highlights]]></category><pubDate>Tue, 24 Feb 2026 00:36:59 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/2ee33a_3f7426102ef74d34bf6910998a55ba48~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Marketing</dc:creator></item><item><title><![CDATA[Spotlight on Dallas-Fort Worth Out-of-Home Inventory]]></title><description><![CDATA[With it's highway-driven layout, multiple dining and entertainment hubs, and variety of formats, Dallas-Fort Worth is a powerful market for out-of-home advertising. ]]></description><link>https://www.pjxmedia.com/ooh-news/dallas-fort-worth-out-of-home-inventory</link><guid isPermaLink="false">6983ceb84ef7940ceeeff504</guid><category><![CDATA[OOH Tips and Guides]]></category><pubDate>Thu, 05 Feb 2026 17:30:20 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/2ee33a_0c19eb6627db4ad7aef0f4a0ac117978~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Marketing</dc:creator></item><item><title><![CDATA[An Introduction to OOH Airport Advertising]]></title><description><![CDATA[What is OOH Airport Advertising? This blog post provides an introduction to OOH ads found in and around airports. Brands can connect with their audience through the air traveler's journey.]]></description><link>https://www.pjxmedia.com/ooh-news/intro-ooh-airport-advertising</link><guid isPermaLink="false">698119b499fa9e70ea6060ea</guid><category><![CDATA[OOH Tips and Guides]]></category><pubDate>Mon, 02 Feb 2026 23:49:04 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/2ee33a_4cba7f31fac245a2a6d48fb7846c4405~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Marketing</dc:creator></item><item><title><![CDATA[OOH Advertising for FIFA World Cup 2026]]></title><description><![CDATA[Brands looking to connect with soccer fans can leverage the power of out-of-home advertising during the FIFA World Cup this year. With 11 U.S. cities hosting matches, PJX has worked with media vendors and owners to source OOH opportunities.]]></description><link>https://www.pjxmedia.com/ooh-news/ooh-advertising-fifa-world-cup-2026</link><guid isPermaLink="false">697822486b7a080e43d7b108</guid><category><![CDATA[OOH Tips and Guides]]></category><pubDate>Tue, 27 Jan 2026 17:40:11 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/2ee33a_2bef53376ed6482a846f83938e7a60d3~mv2.jpg/v1/fit/w_1000,h_926,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Marketing</dc:creator></item><item><title><![CDATA[Amplify Your OOH Campaign with Mobile Retargeting and Social Media]]></title><description><![CDATA[We want our advertisers to maximize their out-of-home advertising campaigns. With MAIDs passbacks, brands can retarget their audience who've been exposed to their OOH ads. PJX Media offers the OOH x Mobile Amplification Package.]]></description><link>https://www.pjxmedia.com/ooh-news/ooh-advertising-retargeting-mobile-devices-social-media</link><guid isPermaLink="false">69421a946e99824bc10478ae</guid><category><![CDATA[OOH Tips and Guides]]></category><pubDate>Tue, 20 Jan 2026 21:01:34 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/9251b1_86b261f8e85b4104a85219f7b88edc73~mv2.jpg/v1/fit/w_1000,h_658,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Marketing</dc:creator></item><item><title><![CDATA[Times Square Out-of-Home Activations with PJX Media]]></title><description><![CDATA[Times Square is an iconic location for OOH advertising. Learn how PJX Media helped brands like Beats, Just Ingredients, and Glossier make their mark with memorable digital and traditional billboard campaigns.]]></description><link>https://www.pjxmedia.com/ooh-news/times-square-out-of-home-activations</link><guid isPermaLink="false">68ae33c36e26accbc6cde289</guid><category><![CDATA[OOH Campaign Highlights]]></category><pubDate>Thu, 15 Jan 2026 18:30:09 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/9251b1_a3fc8895c34245149877aeadc0dcf0c5~mv2.jpg/v1/fit/w_1000,h_785,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Marketing</dc:creator></item><item><title><![CDATA[OOH Airport Advertising: Ben Bridge Shines Bright in Honolulu  ]]></title><description><![CDATA[Some markets have limitations on out-of-home advertising. A few states including Hawaii don't allow OOH ads. To promote their Toscano Gold collection in Hawaii, Ben Bridge leveraged OOH airport advertisements to reach their target audience within their target market. ]]></description><link>https://www.pjxmedia.com/ooh-news/ooh-airport-advertising-ben-bridge-jewelers</link><guid isPermaLink="false">6961f706cca849701e89cad2</guid><category><![CDATA[OOH Campaign Highlights]]></category><pubDate>Sun, 11 Jan 2026 21:18:25 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/2ee33a_dcb1003d128c499ead2c89f51ff1face~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Marketing</dc:creator></item><item><title><![CDATA[Real-World Ads Resonate: OOH Just Works]]></title><description><![CDATA[Out-of-home remains a long-lasting, effective advertising medium. This post shares key OAAA stats and successful OOH campaign examples.]]></description><link>https://www.pjxmedia.com/ooh-news/real-world-out-of-home-ads-just-works</link><guid isPermaLink="false">693b3c4b055df7302e8ed7f1</guid><category><![CDATA[OOH Tips and Guides]]></category><pubDate>Fri, 12 Dec 2025 21:28:42 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/2ee33a_60b8c631237b422fbfdb8ea20360971c~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Marketing</dc:creator></item><item><title><![CDATA[City of Hope's Spectacular OOH Campaign for New Hospital]]></title><description><![CDATA[Spectacular news deserves spectacular OOH! See how PJX Media launched City of Hope’s campaign on prime freeway digital spectaculars and LA EV charging panels. ]]></description><link>https://www.pjxmedia.com/ooh-news/city-of-hope-ooh-campaign-los-angeles</link><guid isPermaLink="false">693c5f46c5a82c28b607e4a1</guid><category><![CDATA[OOH Campaign Highlights]]></category><pubDate>Fri, 12 Dec 2025 20:13:46 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/9251b1_04978065fe6f4696b99670f84426db57~mv2.jpg/v1/fit/w_1000,h_719,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>adiller2</dc:creator></item></channel></rss>