Quarterly Pulse Survey
Unlock Access to Valuable Industry Data
Participate in the PHTA Q1 2026 Quarterly Pulse Survey—it takes less than 5 minutes! Deadline: April 20
2026 MasterMind Summit
Your Competitive Edge Starts Here
Get ready for an exclusive, energizing event designed for leaders and innovators in the pool, spa, and hot tub industry. September 16-18 | Phoenix, AZ
Business Operations Survey
The 2025 Business Operations survey is now open! Participate today to unlock access to the industry's most important benchmarking data. Deadline: April 15.
A new insurance program for the industry
It's Time to Level Up with the Center of Excellence
Affordable, On-Demand, Expert-Led Industry Training is Officially Here!
- Quarterly Pulse Survey
- MasterMind Summit
- Business Operations Survey
- ProAdvantage by PHTA
- Center of Excellence
Find a CPO Course
Become a Certified Pool & Spa Operator® (CPO®) and gain the industry’s leading certification for water management and safety.
Membership
Join a powerful network of pool and hot tub professionals with exclusive benefits, industry insights, and advocacy support.
GENESIS®
Elevate your skills in pool and spa design, engineering, and construction with world-class GENESIS® education.
Advocacy
PHTA fights for policies that protect and grow the pool, spa, and hot tub industry at the federal, state, and local levels.
Certification
Advance your career and showcase your expertise with PHTA’s industry-leading certifications for builders, service technicians, and operators.
Meet PHTA
The Pool & Hot Tub Alliance (PHTA) is a non-profit organization representing 4,000 members from around the world. Since 1956, PHTA has supported, promoted, and protected the common interests of the $62B pool, hot tub, and spa industry. We provide education, advocacy, standards development, research, and market growth initiatives to increase our members’ professionalism, knowledge, and profitability. Through our commitment to water safety, swimming education, and community outreach, we help keep pools open and safe for all.
Our Industry, United
Manufacturers
Drive innovation in the pool and hot tub industry by developing high-quality products that enhance safety, efficiency, and performance.
Professional Affiliates
For subcontractors, consultants, architects, and other professionals who support the industry through specialized services like design, construction, landscaping, finance, and marketing.
Builders
Create stunning, high-quality pools and spas that transform outdoor spaces and bring clients’ visions to life.
Commercial Facilities
Aquatic facilities such as hotels, resorts, fitness centers, and municipalities seeking industry support, resources, and professional connections.
Distributors
Ensure a seamless supply chain by delivering essential pool and hot tub products to retailers, service companies, and professionals.
Service Companies
Keep pools, spas, and hot tubs safe, clean, and running efficiently with expert maintenance, repair, and water care services.
Retailers
Provide customers with top-tier pool and hot tub products, expert advice, and outstanding service to enhance their aquatic experience.
Upcoming Courses and Events 
PHTA Webinar: The Professional Difference: How High Standards Strengthen Pool & Hot Tub Businesses
April 08, 2026
12 PM - 1 PM ET
GENESIS® E245: Standards, Codes, and Ordinances: A Builder's Guide to Proper Implementation
April 13, 2026
6 PM - 10 PM ET
Looking to build a pool or hot tub?
Start your project with expert tips, inspiration, and trusted pros—all in one place.
Data-Driven Industry Insights
PHTA delivers unbiased research and analysis you can depend on to make informed business decisions.
Getting Involved
PHTA Awards of Excellence
Show us your best work. The premier design competition recognizing the best pools, spas, hot tubs, and water features. Deadline: June 1.
PHTA Superlative Awards
Honoring the industry's best. We celebrate the individuals and organizations committed to elevating the industry. Deadline: June 30.
PHTA Scholarships & Grants
Supporting continuing education. Win up to $5,000 to put towards education, certification, or college tuition. Deadline: May 4.
Willingness to Serve
Lead the industry. Join a PHTA committee or council to have an impact on where the association is headed. Deadline: July 15.
News and Announcements 
PHTA Announces Strategic Partnership with Aiper
As part of the Strategic Partnership Program, PHTA will recognize Aiper's commitment to the pool and hot tub industry
Standards and Codes 
April Standard of the Month: 15% Off ANSI/PHTA/ICC-11 2026 American National Standard for Water Quality in Public Pools and Hot Tubs/Spas
Use code APRSTD15
ANSI/PHTA/ICC-4 2025
American National Standard for Aboveground/Onground Residential Swimming Pools