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The Third Act of the Creator Economy (and why sports have an advantage)
Deep insights on why creators, communities, and commerce are becoming the new playbook for sports businesses + how you should approach it.
Jun 11
•
Andrew Petcash
19
1
The Soccer Industry: Mapping the Future of the Game
Ahead of the 2026 FIFA World Cup, we break down the technologies, companies, and investment trends reshaping the world's most popular sport.
Jun 4
•
Andrew Petcash
11
5 Key Sports Business Takeaways (Post-PEAK Conference)
After sitting with it for a few weeks, the PEAK Sports Conference revealed something much bigger than a few sports tech trends.
May 28
•
Andrew Petcash
17
1
Most Popular
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India Will Be The Next Sporting Capital (Here's Why)
Feb 15, 2023
•
Andrew Petcash
54
13
1
The Youth Sports Industrial Complex
Feb 27, 2025
•
Andrew Petcash
53
1
Athletes Take Their Millions to Venture Capital (And Why This Is Just The Start)
May 4, 2022
•
Andrew Petcash
56
2
1
The Entertainment of Sports: The Business Model Is Flipping
Feb 13, 2025
•
Andrew Petcash
46
1
Everything is Fragmenting: How Sports (and the world) is Breaking into Niches
Nov 21, 2024
•
Andrew Petcash
43
2
1
Fusing Fan Engagement with Technology in Sports (this is the next wave of innovation)
Jan 18, 2024
•
Andrew Petcash
and
Becca Kuperschmid
41
3
1
Latest
Top
Discussions
A Major Shift in Sports: Going From Attendance-Driven to Attention-Driven
Key actionable takeaways from our conversation with NBA team executives and a top consulting firm on what they're seeing take place in the industry.
May 21
•
Andrew Petcash
15
1
Buying vs. Building in Sports
Why the smartest operators in sports are increasingly acquiring instead of starting from scratch.
May 14
•
Andrew Petcash
22
How This Family Office Is Uniquely Entering Sports
An insightful look into how capital is flowing into the industry in new ways.
May 7
•
Andrew Petcash
19
The Clip Economy (And It's Impact in Sports)
From highlights to ownership: exploring the trends and where the real value will be built next.
Apr 30
•
Andrew Petcash
16
The Sideline Economy (And Why It’s Bigger Than You Think)
The hidden layer of sports quietly becoming a multi-billion-dollar opportunity.
Apr 16
•
Andrew Petcash
16
2
The Death of the Middle in Sports (And Who Wins Next)
This trend is already having a MASSIVE impact on sports and will continue into the foreseeable future.
Apr 9
•
Andrew Petcash
16
The AI Era of Sports: Opportunity, Chaos, and a Return to Reality
A deep dive into the intersection of innovation, manipulation, and real-world signal in sports.
Apr 2
•
Andrew Petcash
11
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Profluence Sports
A newsletter breaking down the trends, people, & companies shaping the future of sports.
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