Design
Studio

 

EST.
2005

Photo of a Squarespace developers setup in Melbourne
 

St Kilda,
Victoria

Who we are

Hey, it’s Personified — a sunny, small graphic design studio helping people bring their ideas to life, based in St Kilda, Melbourne.

 

 

The moniker Personified Design was created post-graduation from a Bachelor of Graphic Design at the University of Canberra in 2005. Following were several years at design and advertising agencies in Queensland and the ACT, before PD became a full-time gig in 2012, timed with the move to Melbourne.

We pride ourselves on being good to work with—sunny in the friendly sense of the word. We’re team players, happy to hear and bring your ideas to life. We’re even more enthused at the chance to come up with the ideas, and to collaborate on projects.

 
 

Spurs Smokehouse
Mount Buller, 2022

Photo credit: Buller Ski Lifts

Our Work

With over two decades of work to show, we’re experienced and dedicated to helping our clients build an unforgettable presence.

 

‘Memento’ Exhibition at KSR
Melbourne, 2019

Photo credit: P1xels

 

Friends

We’re happiest when partnering with other talented creatives to ensure our clients receive the best possible outcome. Below are a few of our trusted collaborators – highly skilled professionals in their own right.

 
 

Sculpt design co.

adam J Bragg

Craft instinct

BREAKFAST STRATEGY

Everything we do follows a process, eliminating the guesswork, and allowing our team to most effectively produce the designs we’ve become known for. Projects vary by need and scope, but we handle the challenges every step of the way — here’s how we can help.

 
 
  • Logos are the visual cornerstone of a brand’s identity. We create professional, unique logos for use across physical and digital applications.

  • We have experience creating unique identities for various events, ensuring they align with the overarching brand while also reflecting the specific theme or purpose of each event. This includes developing event logos, colour schemes, and promotional materials that capture the essence of the occasion.

  • We carefully select colour palettes and typography styles that complement a brand’s identity and evoke the desired emotions and associations.

  • Creation of visual assets such as icons, illustrations, and graphics that support and enhance a brand’s messaging. These elements serve to engage the audience visually and reinforce key brand attributes.

  • We define the tone, voice, and messaging guidelines for all communications, ensuring consistency and clarity in how the brand communicates with its audience. This includes establishing guidelines for written content, such as website copy, social media posts, and marketing materials.

  • The design and production of branded stationery items, including business cards, letterheads, envelopes, and other printed materials. Consistent branding across stationery items helps reinforce professionalism and brand recognition in all interactions.

  • We create visually appealing and informative reports that effectively communicate key data, insights, and findings to stakeholders. Clear and concise reporting helps track progress, measure performance, and inform strategic decisions.

  • We develop a wide range of promotional materials to support marketing campaigns and initiatives. This includes brochures, flyers, posters, advertisements, and digital assets.

  • We design branded signage for various applications, such as exterior building signage, wayfinding signs, and promotional displays.

  • We specialise in creating dynamic and user-friendly websites using Content Management Systems such as Squarespace. These websites empower our clients to easily manage and update content without technical expertise.

  • We create digital designs for various online platforms and applications. From website interfaces to social media graphics and email templates, our designs are tailored to enhance user experience and drive engagement.

  • We provide technical support and assistance to ensure the smooth operation of digital platforms and tools. This includes troubleshooting issues, implementing updates, and optimising performance to meet the needs of clients and users.

  • We analyse data from various sources to track and measure the performance of digital initiatives. By interpreting key metrics and insights, we help clients make informed decisions and refine strategies to achieve their goals.

  • We oversee and manage social media accounts on behalf of clients, creating and curating content, engaging with followers, and implementing strategies to increase reach and engagement.

Illuminated sign with "Arch Advisors" logo on a wall

Contact

 
Photo of the desk of a Squarespace developer in Melbourne

Think PD might be a good fit for your upcoming project? Reach out here—we’d love to talk details and see how we can help.


Not many challenges are too great and no project is too small. If you have questions or ideas, we’d be happy to schedule a chat. Or contact us via email (email is preferred, as we generally have our thinking caps on and a planned call allows us to give you our full attention).