Paid Advertising & Email Marketing
Mercier is a leading UK streetwear brand with a strong DTC and B2B presence, including features in Footasylum and global stockists.
Their strategy was fragmented, leading to poor performance as platform costs rose. They also had heavy dependence on just a couple of channels.
Our CMO implemented a three-part framework: consolidate spend, expand channel mix, and focus on new customer acquisition. Diversified channels allowed us to understand which markets responded best to each platform.
Removed channel risk
Removed channel risk by expanding to TikTok & Snapchat.
Improved stability and scalability
Improved stability and scalability through consolidated campaigns.
New customer acquisition
Hit new customer acquisition KPIs at under £12 NCPA.
As your true growth partner, here at PDM we treat your business like our own. We look at a holistic approach to growth!
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Digital marketing enables businesses to reach and engage with a wider audience, generate qualified leads, increase website traffic, and improve brand visibility. It also provides measurable results, allowing businesses to track performance and continually optimise their marketing strategy using real data and insights.
Our fees are tailored to each brand, we don’t believe in a “one-size-fits-all” approach. Our retainers start from £1,000 + VAT, with pricing increasing depending on the scope of work or advertising spend (for example within our paid advertising service).
Each service is led by a dedicated department specialist, and we create a bespoke strategy for every brand before starting our collaboration.
Yes, we operate on a simple 3-month agreement. After this period, the partnership moves to a 30-day rolling agreement.
We want our clients to work with us because they’re excited about the results we’re delivering, not because they’re locked into long-term contracts.
We provide the “Core Four” services for e-commerce growth:
While each service can be delivered independently, many of our clients choose to work with us across all four areas, allowing us to act as a true long-term growth partner.
