You might be losing money right now.

And not know it.

Shopify shows revenue. Your ad platforms show ROAS. Neither one tells you if you actually made money today. Pentane does, then tells you what to do next.

Get Started Now →Get a Live Demo
What You Think

✓ 3.2 ROAS

✓ 22% more revenue

✓ Crushing profits

What Is Happening

⚠️ Breakeven ROAS 3.5

⚠️ Net margin: -4.3%

⚠️ Losing $3,200/mo

You are not bad at business.

Your tools are bad at being helpful.

“

We hit 3.5x ROAS for months and thought we were killing it. End of year, accountant shows us we lost $40K. I nearly threw up.

— Shopify founder, r/entrepreneur

“

I just want one number. One screen. That tells me: today, this week, this month - are we making money or not? Is that too much to ask?

— Shopify founder, r/shopify

“

I’ve tried Triple Whale, Lifetimely, BeProfit - they all show me MORE numbers but none of them tell me WHAT TO DO.

— Shopify founder, r/shopify

"Pentane has completely transformed the way I think about my business and it's the first thing I check in the morning.

I'm not getting lost in vanity metrics that don't actually move the needle. I finally have a clear view of what's truly driving growth."
Rose Matthes
Founder

You've got questions?

Pentane has answers.

Was I actually profitable this week?

Yes, but not by much - $210 in net profit...

How do I increase that?

Good question! Your ad spend was $1,552 with 3.7 ROAS. Push ad spend to $2,010 with minimum ROAS 3.2 - that'll double net profit to $420

What happens if I run a 10% discount?

ROAS will need to increase to 3.6 to create the same net profit of $420

What about a 5% price increase?

ROAS can actually drop to 2.9 to create the same net profit of $420. And stronger margins means there will be room to push!

How it Works

01

Connect

Shopify, Amazon, Meta, Google, TikTok, accounting tool, etc. Five minutes.

02

See the truth

Pentane maps your real cost structure and shows you where you actually stand.

03

Know what to do

Get prescriptive guidance: ad budgets, ROAS floors, discounts, pricing, profit.

“

I built Pentane because I lived this problem every single day for eight years.

Adam Callinan, Founder

Dear fellow founder/operator,

I know what it's like to stare at a P&L and feel like you're reading a foreign language. I ran BottleKeeper for eight years - bootstrapped it from a $10K investment to $60M in total sales with just four employees and zero outside investors. We even went on Shark Tank.

But behind the scenes? Early on I was drowning in spreadsheets, guessing at everything, and making decisions based on what I felt was "right". I was basically gambling. Not because I didn't care - because nothing existed that thought like an operator.

So I built it. First for myself then, after BottleKeeper was acquired, for consumer brands I invested in. A financial operating system that finally answered questions. Other founders started asking for that system, and Pentane was born.

This isn't software built by marketers or finance people. It's built by someone who lived it - the 2 AM panic, the "are we going to make it?" dread, all of it.

If that sounds familiar, we should talk.

Adam

Trusted by growing eCommerce brands

Just a few of the brands that stopped gambling...

"Pentane transformed murky data into simple, actionable steps.

As a result, Pakt revenue is up 54% year-over-year, with strong profit growth."
Malcolm Fontier
Founder
Plans

Simple, transparent pricing

No seat fees, no upsells, no nonsense.

Monthly
Annual
Pentane
Per month
$199
Best option for most brands
Includes
Ad budget optimization
ROAS calculations
Mission Control scenarios
Fast integrations
Unlimited support
Unlimited users and seats
Real-time dashboards
Pulse Reports
Pricing recommendations
Discount strategy engine
Cancel in-app anytime, 30 day guarantee*
*If you cancel in the first 30 days, we'll fully refund you.
Book demo to get started
Mastery Plan
Per month
$2999
Limited to 5 brands per quarter
‍
Includes
1 dedicated hour per week of unrestricted 1:1 coaching with Adam Callinan (founder who built a $60M eComm brand). Dive deep into pricing, ad scaling, discounts, margins, patents/IP strategy, explosive growth, or any high-level challenge your business faces. The hour is yours - no topic off-limits.
Priority founder access for unlimited strategy questions, custom "what-if" modeling, and fast responses – no waiting in queues, just direct founder brainpower when you need it.
Exclusive access to private resources – proprietary templates, scenario tools, and early feature previews not available in standard Pentane.
Everything in Pentane (except the 30 day guarantee)
Book demo to see if you're a fit
Pentane
Per month, billed annually
$179
Save $238 annually
Best option for most brands
Includes
ROAS floor calculations
Mission Control scenarios
Fast integrations
Founder-led support
Unlimited users and seats
Real-time dashboards
Pulse Reports
Pricing recommendations
Discount strategy engine
Ad budget optimization
Book demo to get started
Mastery Plan
Only available per month
Not available on annual plan

Ready to Operate with Complete Financial Clarity?

Schedule a demo now and see your data turn into dollars