Paystone Blog

Top Customer Engagement Trends 2020 | Paystone

arichardson@zomaron.com (Adèle Richardson) — Tue, 14 Oct 2025 20:03:35 GMT

To help your business stay competitive, we’re bringing you some of the top customer engagement trends for 2020. But first, here’s a rundown on what customer engagement actually means and why it’s important for your business.

The Pros and Cons of Credit Card Surcharging: Is It Right for Your Business?

Paystone — Tue, 08 Jul 2025 15:26:57 GMT

Credit card processing fees are an unavoidable reality for most businesses. Every time a customer taps, swipes, or inserts a credit card, a small percentage of the sale goes to card networks, banks, and payment processors. Over time, these fees add up—especially for high-volume or small-margin businesses.

What Is Credit Card Surcharging? What Every Business Owner Needs to Know

Paystone — Tue, 08 Jul 2025 15:26:54 GMT

If you’re a business owner and you process credit cards, you’re probably already familiar with the fees that come with it. If you’re not aware of these fees, we’ve got a quick article to help you understand the breakdown of fees on a typical transaction.

In recent years though, you may have noticed some new signage or notices on your favourite neighbourhood businesses—with signs appearing, like “2.4% fee for credit card” or “2% credit card surcharge”.

In this article, we’re covering:

TL;DR – Credit Card Surcharging 101 for Business Owners

Paystone — Tue, 08 Jul 2025 15:26:51 GMT

You’ve probably heard about credit card surcharging AKA free credit card processing, 0% payment processing fees, or passing on the fees. We’ve put together a comprehensive guide to understanding credit card surcharging, and the pros and cons of passing on the fees to customers.

For those of you who want the skinny in less than 2 minutes, you’re in the right place. Let’s go!

What Are the Benefits of Credit Card Surcharging for Businesses?

Paystone — Tue, 08 Jul 2025 15:26:48 GMT

Credit card processing fees have become one of the quietest—and costliest—line items for business owners today. Whether you’re running a local café, a national franchise, or a service-based business, a percentage of every credit card sale goes straight to the card networks and processors. Over time, those costs add up—often cutting directly into your profit margin.

Who profits from your payments? Dissecting a $100 transaction

Mon, 07 Apr 2025 04:00:00 GMT

When a customer pays with a credit card, the money doesn’t go straight to you—the merchant. Instead, several players take a small cut of each transaction. So, who exactly gets paid, and how much do you get to keep?

A Beginner's Guide to Accepting Credit Card Payments in 2024

Paystone — Thu, 10 Oct 2024 18:34:21 GMT

Credit cards are a primary mode of payment for customers. In fact, 93% of Canadians over 18 own at least one credit card and have said it's their preferred mode of payment. Not accepting credit cards may hurt your bottom line if you’re starting a new business or already operating one.

Built by Me Podcast: Conversations Narrating Entrepreneurial Journeys

Paystone — Mon, 22 Apr 2024 18:02:47 GMT

Are you ready to dive deep into the world of entrepreneurship and learn from the journeys of successful business owners and entrepreneurs? Welcome to Built by Me, a podcast dedicated to building a community and connecting with our service-based and entrepreneurial audience. We're here to bring you real talks with business mavericks who have established companies from scratch. Join us as they share their successes, lessons learned, and tips.

6 Marketing Strategies for Small Businesses to Compete with Big Competitors

Paystone — Thu, 22 Jun 2023 15:03:01 GMT

As a small business owner, you are constantly multitasking. Unlike larger firms, your business doesn’t have big financial, marketing, human resources, and operations departments. In your business, all of these things likely fall on one or two sets of shoulders.

Creating a Positive Customer Experience: The Ultimate Guide | Paystone

Paystone — Mon, 19 Jun 2023 17:47:00 GMT

While products worthy of 5-star ratings play a major role in increasing a business’s profits, creating a positive customer experience is key to a brand’s continued success. Customers who encounter a positive experience with a brand are likely to spend 140% more than those who face a negative experience.