MODERN INDIA LIMITED
Background: Since 1933, Modern India Ltd has evolved into a conglomerate with complex expertise in various industry verticals such as textiles, real estate and infrastructure development, business centre facilities, power generation, background verification, commodity trading, international procurement solutions and services and vocational training among others, reflecting its commitment to excellence and innovation.
Objective: We applied our expertise to transform the brand identity from traditional to contemporary, in line with current trends to create a fresh and dynamic look that appeals to the target market. While maintaining a timeless elegance.
SERVICES
Design Strategy, Rebranding, Communication
INSPIRATION
The original logo, inspired by a hurricane, became the MIL logo in the early 2000s, symbolising a storm that is about to take over. Something the organisers wanted to represent at the time. The refreshed logo has been developed and evolved in line with the company's values and growth into different verticals and its vision for the future. Built on the values of being uncompromising and setting high benchmarks. The identity symbolically connects to the idea of a company that continually raises the bar.
COMMUNICATION (90 YEARS CELEBRATION)
The refreshed brand identity has been incorporated into all the business and marketing communications, advertising tools, corporate identity, environmental branding, digital presence and print content, in-line with their brand personality, creating a powerful brand recall for the brand.
