ALLANA EXPORTS
PACKAGING DESIGN FOR ALLANA – INDIA LAUNCH AND GLOBAL EXPANSION
Client Overview: Allana Group, a global leader in the production and export of premium frozen and chilled meat, approached us to design the packaging for their India launch of two distinct product lines: buff meat under the brand name Saffa and mutton under the brand Premier. With a rich history and an esteemed reputation for delivering high-quality Halal boneless meat, Allana required packaging that would captivate Indian consumers and reflect their global standing.
Project Scope: The project spanned multiple facets of branding and packaging, focusing on:
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Brand identity creation
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Packaging design for Indian retail and export markets
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Point of Sale (POS) collaterals
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HORECA segment labels
SERVICES
Packaging Design Frozen Meats, Brand Identity, Marketing Collaterals & Retail Store Design
INDIAN RETAIL PACKAGING
Objectives: To establish a strong visual identity that appeals to Indian consumers while communicating the brand's core values: sustainability, trust, and health.
Design Approach:
Color Palette:
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Green: Signifying sustainable meat production and health benefits.
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Blue: Representing trust and reliability, key traits of Allana’s brand.
Logo Design:
The logos for Saffa and Premier were crafted to be simple yet impactful, using modern typography with elements that echoed nature and freshness.
Packaging:
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Frozen meat packaging designed to highlight freshness, nutritional benefits, and premium quality.
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Multiple SKUs (sizes and variations) were created for cohesive branding while ensuring each product stood out.
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Clean, bold fonts combined with vivid graphics for visual appeal.
Impact: The design resonated with Indian consumers, establishing a strong connection with the target audience across PAN India.
LOGO INSPIRATION
OLD TO NEW LOGO IDENTITY
PACKAGING FOR BUFFALO BONELESS CUBES 900G
PACKAGING FOR BUFFALO MINCE 1 KG.
PACKAGING FOR BUFFALO TENDERLOIN 1 KG.
STORE BRANDING
LOGO INSPIRATION
LAMINATED POUCHES FOR MUTTON BIRYANI CUTS 450G
LAMINATED POUCHES FOR MUTTON 450G (MULTIPLE PRODUCT LINE)
PACKAGING FOR MUTTON MINCE 450G
STORE BRANDING
GLOBAL MARKET PACKAGING
Objective: To create export market-specific packaging, tailored for diverse preferences across international regions.
Design Features:
Product Categories:
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Packaging was designed for chunks, cubes, slices, minced, and veal meat.
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Each category was represented with distinct and identifiable color-coded visuals for easy consumer recognition.
Visual Storytelling:
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Designs emphasized the organic, nutritional, and Halal-certified benefits of the products.
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Export packaging reflected global aesthetics while maintaining synergy with the Indian designs to strengthen brand recall.
Outcome: The packaging successfully communicated Allana’s commitment to quality, helping them expand their reach in competitive international markets.
LAMINATED POUCHES FOR FROZEN MEAT (MULTIPLE PRODUCT LINE)
OLD TO NEW : DRAG CURSOR < - >
LAMINATED POUCHES FOR FROZEN MEAT
PACKAGING FOR VEAL TENDERLOIN 1 KG.
PACKAGING FOR BUFFALO MEAT MINCE 450 G
PACKAGING FOR BUFFALO TENDERLOIN
PACKAGING FOR BUFFALO BONELESS MEAT 900 G
HORECA BUSINESS LABELS
Objective: To create functional yet visually striking labels for Allana’s HORECA (Hotels, Restaurants, and Catering) segment under the brands Awal, Frigerio, and Khallej.
Design Highlights:
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Practical labels with clear product details and brand elements.
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Differentiated by unique brand tones, while maintaining a cohesive identity within the Allana family.
OLD TO NEW : DRAG CURSOR < - >
LABEL FOR BUFFALO FROZEN MEAT
LABEL FOR BUFFALO FROZEN MEAT (MULTIPLE BRANDS)
Results and Client Feedback: The innovative packaging design elevated Allana’s brand presence across retail and export segments. The visually appealing and strategically developed designs reinforced consumer trust and highlighted the brand’s commitment to sustainability and health. The client praised the design for its versatility and impact, extending the collaboration to additional product lines and export opportunities.
Conclusion: This case study demonstrates the power of thoughtful packaging design in translating a brand’s values to the visual realm. For Allana, the designs not only connected with Indian and global audiences but also solidified their position as a market leader in premium frozen meat products.
This has been a truly rewarding partnership, and we look forward to supporting Allana in future endeavors.
PROVEN RESULTS
Two retail brands. Three HORECA labels. One cohesive Allana family across India and export markets.
Allana Group needed packaging for their India launch under Saffa (buff meat) and Premier (mutton), plus HORECA labels under Awal, Frigerio, and Khallej for export markets. The project spanned brand identity creation, retail packaging, POS collaterals, store branding, and international export pack redesign.
2
CONSUMER RETAIL BRANDS
Saffa (buff) and Premier (mutton)
3
HORECA LABELS
Awal, Frigerio and
Khallej
5+
SKU TYPES PER BRAND
cubes, mince, tenderloin, biryani cuts, export
What We Delivered
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Colour coding was used strategically: green for sustainable meat production and health benefits; blue for trust and reliability — communicating brand values at a glance in a competitive frozen food retail environment.
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Multiple SKUs were designed as a cohesive system — each product stood out individually while the full shelf presence read as a unified premium brand family.
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Export packaging was adapted for international aesthetic preferences across multiple regions while maintaining visual synergy with Indian designs — protecting global brand recall.
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The client praised the design for versatility and impact, and extended the collaboration to additional product lines and export opportunities — a direct commercial result from the packaging work.
Packaging design that works across retail aisles, HORECA kitchens, and international export markets simultaneously requires both creative precision and operational fluency. We delivered both — and the client expanded the brief as a result.
