Paddle SaaS Launchpad is a 5-week program covering product strategy, go-to-market strategy, and finance & operations. Successful applicants will join a group of other ambitious founders and mentors to help accelerate their product growth beyond early stages into a thriving business.

Your journey. Our expertise.
Build & scale with Paddle SaaS Launchpad
Unlock the full potential of your SaaS business in 5 weeks
5
Weeks
75
Global SaaS founders
$10,000
Cash prize
The knowledge and insights to transform your startup into a thriving SaaS business
Tailored guidance, practical insights, and industry expertise to accelerate your path to market dominance
Expert mentorship
Leverage mentorship from leaders across Paddle and the wider SaaS industry
Exclusive access
Unlock exclusive benefits and masterclasses to scale your product and go-to-market strategies
Collaborative community
Connect with other SaaS founders and innovators with a diverse range of experience
Build. Innovate. Scale.
5 weeks. 75 SaaS founders. Working together to set your path towards sustainable growth.
- Product strategy Test and learn to find your product market fit
- Go-to-market strategy Find and reach your target customers
- Finance & operations Build a solid financial footing to scale















We started Launchpad to help a new generation of software founders that are building in one of the world’s fastest-moving categories. We were blown away by the ambition and innovation shown by our AI founders so we’re thrilled to be expanding the program to other exciting sectors within SaaS.
Karthik Puvvada (KP), Senior Founder Relations Manager
How Paddle helped Hesse.ai unlock +20% MoM revenue growth
60+ Countries unlocked
AddMaple unlocked global enterprise customers from launch with Paddle
45x Year-on-year revenue growt
Discover how the 5 week programme unlocks real growth for SaaS startups
FAQs
Applications are open until Tuesday Nov 11th, 2025 midnight EST. New cohort kicks off in the second half of Nov 2025.
The program is run remotely via Zoom and Slack.
Interested founders can apply through our website by filling out a short application form. Our team will review all applications and select participants for each cohort.
- SaaS focussed
Your core product offering has a SaaS business model and you already serve (or plan to serve) customers internationally. - Beyond ideation
By the start of the program you have a minimal viable product to put masterclass learnings and insights into practice. - Ready to scale
You have a growing customer/user base, showing clear signs of market traction and potential for growth. - No other prerequisites except that your startup must comply with Paddle's Acceptable Use Policy.
You are not required to use Paddle in order to apply and participate in the SaaS Launchpad. However, it is necessary to read and agree to Paddle's acceptable use policy and terms and conditions in order to apply. Additionally, to be eligible for the $10,000 cash prize, your product must be taking transactions through Paddle.
For any additional questions, please reach us at launchpad@paddle.com
The program lasts 5 weeks. Upon graduation, participants become alumni and continue to engage and share resources on Slack. Alumni also benefit from periodic Office Hours, providing ongoing mentorship and support long after the program ends.
No, this is a non-dilutive program (which means we don’t offer financing and funding in exchange for equity in your company). There is however a cash prize for the Demo Day winner in each cohort.
The power of this program is in the community, and like any community you get back what you put in. Ideally, we recommend you spend 2-5 hours per week.
Generally, some founders will lean into structured programming, speakers and workshops, while others will focus primarily on meeting peers/founders to trade ideas and tips. There's no "right" version - do whatever suits you best :)