Search engine optimization (SEO) is optimizing a website to rank higher in search engine results pages (SERPs). SEO is a critical component of online marketing, and it can help businesses drive more traffic, increase visibility, and generate more revenue. However, SEO can be a complicated and ever-changing domain, so many companies hire an SEO consultant to help them optimize their website.

Here, we will discuss why you need an SEO consultant, the benefits of hiring one, the areas of expertise of an SEO consultant, and how to select the right one for your business.

Introduction 

Explanation of SEO: Search Engine Optimization (SEO) is optimizing a website to rank higher in search engine results pages (SERPs).

Importance of SEO for businesses: A website that ranks higher in SERPs gets more visibility and traffic, which can lead to more conversions and revenue for a business.

Role of SEO consultant: An SEO consultant is a professional who specializes in optimizing websites for search engines. They help businesses increase their online visibility, drive more traffic to their website, and ultimately, boost revenue.

Benefits of hiring an SEO consultant 

In-depth knowledge of SEO

An SEO consultant has a deep understanding of how search engines work, what factors influence search engine rankings, and how to optimize a website accordingly. This knowledge can help companies improve their search engine rankings and increase website traffic.

Up-to-date with industry trends and changes 

Search engines are continuously updating their algorithms and changing their ranking factors. An SEO consultant is always up-to-date with these changes and trends and can adapt your website’s strategy accordingly. 

Experience in SEO strategy development 

An SEO consultant has experience in developing effective SEO strategies for businesses of different sizes and industries. They can help you develop a customized SEO strategy that aligns with your company goals and objectives. 

Saves time and resources

SEO can be a time-consuming process, and businesses often do not have the time or resources to devote to it. Hiring an SEO consultant can help you save time and resources, allowing you to focus on other aspects of your business.

Measurable results

An SEO consultant can provide you with measurable results, including increased traffic, higher rankings, and more conversions. They can track your website’s performance and make adjustments to your strategy to ensure that you are meeting your business goals.

Areas of expertise for SEO consultants

Keyword research and optimization 

An SEO consultant can help you identify the right keywords to target and optimize your website’s content accordingly. B. On-page optimization An SEO consultant can help you optimize your website’s content, meta tags, and other on-page factors to improve your search engine rankings. C. Technical optimization An SEO consultant can help you optimize your website’s technical structure, including page speed, mobile responsiveness, and security.

Content creation and optimization 

An SEO consultant can help you create high-quality content that targets your audience and optimizes it for search engines. E. Link building and outreach An SEO consultant can help you build high-quality links to your website, improving your website’s authority and search engine rankings.

How to choose an SEO consultant in Chennai

Credentials and experience 

When choosing an SEO consultant in Chennai, look for someone with the necessary credentials and experience to help you achieve your business goals. 

Client testimonials and case studies

Look for client testimonials and case studies that demonstrate an SEO consultant’s success in optimizing websites for search engines.

Communication and transparency

Choose an SEO consultant who communicates clearly and transparently about their strategy and progress.

Customized approach

Choose an SEO consultant who can develop a customized SEO strategy that aligns with your needs.

Conclusion

If you want to improve your website’s search engine rankings, drive more traffic, and increase revenue, hiring an SEO consultant is a wise decision. SEO is a complicated and ever-changing field, and it takes expertise and experience to develop an effective SEO strategy. By hiring an SEO consultant, you can leverage their knowledge and experience to develop a customized SEO strategy that aligns with your company goals and objectives.

With measurable results and a focus on staying up-to-date with industry trends and changes, an SEO consultant can help you achieve long-term success and growth for your business. So, don’t wait any longer; choose the right SEO consultant for your business and start optimizing your website today!

The cost of SEO packages in Chennai, India, can vary based on several elements, such as the scope of the project, the experience of the SEO agency or consultant, the size and complexity of the website, and the specific services included in the package.

However, as a general guideline, the cost of SEO packages in Chennai can range from INR 15,000 to INR 80,000 per month. Some SEO agencies may charge a fixed rate for a specific set of services, while others may charge an hourly rate for their services.

*The price mentioned here is the starting price of the SEO packages.

It’s important to note that the cheapest SEO package may only sometimes be the best value, as the quality of the work and the results achieved may be inferior. Similarly, the most expensive package may not be the best fit for a small business or a simple website.

It’s always a good idea to research and compare different SEO packages and providers and to ask for references or case studies of their previous work before making a decision.

How are SEO packages calculated?

The cost of SEO packages is typically calculated based on some factors, including:

1. Scope of the project: This can be a major factor in determining the cost of an SEO package. Larger projects with more complex requirements will generally be more expensive than smaller projects with simpler requirements.
2. Competitiveness of the industry: The level of competition in the industry can affect the cost of an SEO package. More competitive industries may require more extensive SEO efforts, which can drive up the cost of the package.
3. Services included: The specific services included in the SEO package can also impact the cost. For example, a package that includes keyword research, content creation, link building, and ongoing reporting will be more expensive than a package that only includes basic on-page optimization.
4. Experience of the SEO agency or consultant: The experience and expertise of the SEO agency or consultant can also be a factor in the cost of the package. Agencies or consultants with a proven track record and extensive experience may charge more for their services.
5. Duration of the project: This can also impact the cost of the SEO package. Longer projects may be more expensive than shorter projects, especially if ongoing monitoring and reporting are required.

Overall, the cost of an SEO package will rely on the specific requirements and goals of the website owner or business, as well as the expertise and experience of the SEO provider. It’s important to choose an SEO package that is tailored to your specific needs and budget and to work with a reputable and experienced provider.

Also Read: Why Local SEO is Important for Your Small Business? Top 10 Reasons

Frequently Asked Questions on SEO Packages in Chennai:

1. What services are typically included in an SEO package? 

SEO packages can include a variety of services, such as keyword research, on-page optimization, link building, content creation, website analysis, competitor analysis, and ongoing reporting and monitoring.

2. How long does it take to get results from SEO? 

It can take several months to see results from SEO efforts. The time it takes to see results can depend on a variety of factors, such as the competitiveness of the industry, the quality of the website, the extent of the SEO efforts, and the consistency of the work.

3. Is it worth investing in an SEO package? 

Investing in an SEO package can be worth it for businesses that want to improve their online presence, increase their visibility in search results, and attract more targeted traffic to their website. SEO can help to generate leads, increase sales, and improve brand awareness over time.

4. Can I do SEO myself, or do I need to hire a professional? 

While it is possible to do some basic SEO yourself, it can be complex and time-consuming, and it is often more effective to hire a professional SEO provider who has the experience and expertise to deliver results. SEO providers can offer a range of services to help businesses enhance their online visibility and attract more targeted traffic to their websites.

5. How often should I expect to receive reports from my SEO provider?

SEO providers should provide regular reports on their work and the results achieved. The frequency of these reports can vary, but they should typically be provided on a monthly or quarterly basis.

6. Will my website need to be redesigned to improve its SEO? 

While a website redesign is not always necessary to improve its SEO, it can sometimes be beneficial. An SEO provider may recommend changes to the site’s structure, content, or design to make it more search engine-friendly and improve its ranking.

7. How can I measure the success of my SEO efforts? 

The success of SEO efforts can be measured using a variety of metrics, such as website traffic, keyword rankings, click-through rates, bounce rates, and conversion rates. An experienced SEO provider can help to track these metrics and provide regular reports on the results achieved.

8. Can I stop SEO once I have achieved my desired results?

SEO is an ongoing process that requires regular maintenance and updates. While it is possible to reduce the level of SEO work once desired results have been achieved, stopping it can result in a decline in search rankings over time.

9. How do I choose the right SEO provider for my business? 

When choosing an SEO provider, it’s important to consider factors such as their experience and expertise, the services they offer, their approach to SEO, their pricing, and their communication and reporting processes. It’s also a good idea to read reviews and ask for references from previous clients.

Website design is the process of creating the visual appearance and layout of a website. A well-designed website is essential because it can make a strong first impression on visitors, improve user experience, and increase the likelihood of visitors taking the desired action, such as making a purchase or filling out a contact form.

We will also explain the purpose of the blog post, which is to provide readers with an idea of how much it costs to design a website in Chennai. This information will be useful for those who are considering creating a website for their business or personal use and want to know what to expect in terms of cost.

 Factors Affecting the Cost of Website Design:

This section will discuss the various factors that can impact the cost of website design, such as 

• Type of website (simple or complex)
• Design complexity
• Customization needs
• Number of webpages
• Content creation
• Third-party integrations
• Responsive design
• SEO optimization
• Maintenance and support

 It’s important to understand these factors to get an idea of what type of website design package you might need and what the costs might be.

Website Design Packages in Chennai:

In this section, we’ll discuss the different website design packages that are available in Chennai, including basic, standard, premium, e-commerce, and custom packages. We’ll explain what each package includes and who they might be suitable for.

*The website price mentioned here is the starting price.

Cost Breakdown of Website Design Packages in Chennai:

Here, we’ll break down the costs of each website design package in more detail, explaining what each cost includes and giving an estimated cost for each package. This will help readers understand what they can expect to pay for each package.

Other Cost Considerations for Website Design in Chennai: 

In addition to the website design package costs, there are other costs to consider when designing a website, such as domain registration and hosting fees, maintenance and support costs, and third-party tool costs. This section will provide more information on these costs to help readers make an informed decision.

How to Choose a Website Design Package in Chennai:

This section will offer some tips and considerations for choosing a website design package that fits your needs and budget. It’s important to choose a package that provides the features and functionality you need without breaking the bank.

Conclusion:

Finally, we’ll summarize the key points of the article and provide some final thoughts on website design costs in Chennai. We’ll also include a call-to-action, encouraging readers to choose a website design package and start building their online presence.

If you are running a small business or if you are planning to start one, then this will be a good read for you. Most of the time the main aim of a small business owner is to bring in their first set of customers and to provide them with the best product, or service, and make them their loyal customers.

Benefits of Digital Marketing

Whatever may be the reason that is keeping you from entering this vast marketplace, all we could say is that it’s not true. Digital marketing is for everyone. Online presence is very essential for a local and small business.

Everyone is online! Your customers are all online, you could attract more potential customers through digital marketing than any of those traditional marketing techniques. The best feature is it can be done for any budget and can be scaled up as the business grows and also it’s measurable.

The benefits of online marketing include,

• Better communication with your prospects
• Building the brand’s reputation
• The cost-effective way to reach more people in a short time.
• Get feedback and reviews to correct before things have gone out of hand
• Better reach

Digital Marketing in Small Businesses

Customers don’t show up just like that for any business. Some businesses do have limited their marketing strategy to the traditional way which is often offline. They rely on marketing strategies like printing out pamphlets, publishing print ads, or even having billboards on the side of the roads. In this current online world, these methods are kind of old school now.

They also rely on word of mouth marketing from their loyal customers. Of course, it is a powerful way to bring in customers and get some business. But if you ask me that will it fetch enough customers for the business to become profitable, I highly doubt that.

Running a small business have lot of challenges. you must know about small businesses’ marketing challenges and how to overcome them. Small business owners always have been skeptical about entering into the online world of marketing. We still could understand the reason behind that. Maybe they are planning to get a good grasp of the business itself, or maybe they are trying to take one step at a time. Even they could think that their customers are not online, and digital marketing is only for big businesses and not for us. We are still figuring out the reason!

These are the main reasons for Why Digital Marketing is Important for Small Businesses:

1. Make Your Small Business Visible
2. Learn from Your Competitors
3. Build Your Brand Reputation
4. Offer What Your Customers Need
5. Reach Your Target Audience
6. Digital marketing ROI in Small Business
7. Caters the Mobile Consumers
8. Explore Social Media Marketing

#1. Make Your Small Business Visible 

If you think you are still not ready for digital marketing you are missing out on a lot of opportunity and time. Since all your customers are online registering your brand’s name and business in their minds is the best you could do.

Digital marketing is for everyone. Even if you are a small brick and mortar business, digital marketing is one thing that you shouldn’t procrastinate.

Your customers are already online and may be searching for a business like yours. Even if you don’t have enough competition unless your business is visible to everyone who is looking for it, people wouldn’t know and they would choose another business instead of yours. That’s one way of losing your business.

When a person comes to know about your business, the first thing they do is to look up for your small business online. They expect an online and social presence. If you lack it, they are going to think this is not a legitimate business and that’s another way of losing the business.

Lost business is gone! Don’t expect to get them back again. These could be the effects of rejecting online marketing at the initial times!

#2. Learn from Your Competitors

The digital marketplace is so vast, once you have entered it, you could find a number of competitors that you were not even aware of, and were stealing your business with great ease.

Even when your small business existed all these years it would look like a newborn business to you since you haven’t seen this whole new world of competition as well as opportunity.

Once you are onboard, track your competitor’s performance regularly. Check if they have a website a blog, what content are they publishing in their social media handles, how are they responding to their customers, what does the audience think about them? measure all these factors and learn from them.

They have succeeded because they have done something right, there is no harm in learning from someone better.

#3. Build Your Brand Reputation

Every business wants a good reputation for its brand among customers. Through digital marketing, you can aim for a greater reach to your social media handles and your website. When you start offering the best product or service that they are looking for, people will start recognizing your small business. This will help you win the trust of your customers and that will help you build your brand’s reputation.

#4. Offer What Your Customers Need

This is another great value that traditional marketing cannot offer you. You can communicate with your targeted audience through digital marketing.

You can get to know your potential customers through social media by starting a conversation or starting a Q&A session, or even a poll would solve the purpose.

Small businesses can run surveys and get the honest feedback and reviews of your customers. Interacting with your potential customers will help you more about what they expect from your business.

You can find the pain point and rectify it to grow your dormant business from there.

#5. Reach Your Target Audience

Unlike all the other forms of marketing, where you spend your money generally for even the ones who are not even your potential customers, digital marketing lets you spend money only on those people who you wish to advertise for. This will reduce the cost considerably.

Also, reaching your target audience will increase the probability of the returns on investment. The budget can also be made to suit any small business based on their needs and the number of people that they need to reach.

The budget can be scaled up eventually when you wish to reach a bigger set of the target audience.

#6. Digital Marketing Provides Higher ROI Small Business

This is another best thing about digital marketing than any other traditional marketing methods. Digital marketing provides a higher return on investment than any other method. And also, this ROI is measurable.

So small business owners can use digital marketing even with less budget and get a better return on their investment.

With a good digital marketing strategy, you can achieve a good conversion. Which in turn increases your revenue. Small business which use social media generate 78% more revenue than the ones that doesn’t.

A great digital marketing with content marketing strategy will improve your revenue effectively.

#7. Digital Marketing Caters the Mobile Consumers

Smartphones have evolved to a lot more than just an alternative to laptops. They are the go-to place of a consumer when they have to find something online or search for something.

Leveraging this technology development in the marketing could help your small business way more than you could imagine.

Often people are influenced by what they see online through their mobile phones in their leisure time. This impulse buying nature of the consumers and the time they spend online is the best market place a business owner can get.

This is a much-relaxed audience who would take a minute to read your ad on their mobile than the ones who crosses with a glance while seeing a billboard on the side on the road.

Optimizing your website for mobiles, having a social media presence could help your small business very well.

#8. Explore Social Media Marketing

Social media marketing can be done as done even if you are on a budget. Social media will help your small business it’s a much-needed boost. Create accounts on multiple platforms, have a calendar to publish content regularly.

Choose your objective and work towards that. Make more user-generated content to improve audience engagement. Make use of the social media influencers in your city to help your small business gain more popularity.

Target the right group of audiences with your content and advertisement campaigns. Target the right set of potential customers with new and exciting offers to bring in more of them. Also make use of best AI Chat bots for more conversion in various platforms such us Facebook messenger, WhatsApp etc .

Make more of your loyal customers leave a positive review about your business in the social media and your google local business listings. These positive reviews are the ones that will make someone who doesn’t know you choose your business over something else.

Build a better relationship with your customers through social media. Building relationships can help you with bringing in more repeated customers to your store. Listen to the grievances and feedback of the customers and respond to them immediately.

Also help yourself by checking out this list of 27 free digital marketing tools for small businesses if you wish to try your hands on digital marketing for your small business.

Adapting to these new digital marketing strategies will help your budding small business reach more heights than any traditional marketing would ever do in more time.

Thanks for reading! If you have made your mind to switch to the digital marketing to grow your business, we at Oniv Digital would be more than happy to help you achieve it!

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Businesses have always needed to have a strong online presence so that they can stay competitive, but social media has never been more important than it is now. With mobile devices being the number one way people are accessing the internet nowadays, more and more people are using social media platforms to stay connected with their friends and keep up on current news. So how can you use social media for your business? Read this blog post to find out!

Introduction to Social Media

Social Media is a form of marketing that has the power to bring people together to share content. It’s an opportunity for businesses to engage with their customers by providing valuable content. It also helps them know what their customer wants, so they can try to create products and services tailored to those desires. Social media is not only important but essential for businesses today. Social media can be a very powerful marketing strategy for any business, but only if it is done right.

The Importance of Social Media

Social media is crucial for any business. Especially in today’s day and age. It allows you to get your name out there, spread the word about your company, and even advertise your products or services to potential customers. Facebook, Twitter, Instagram are just a few social media platforms that are popular for this.
These platforms are so popular that many people use them specifically for interacting with their friends, and not even business related purposes. Businesses owners should try to take advantage of this and use it to their advantages. Social media is a very effective way to get your name out there, but you should also do your best to keep up with it. This means not only posting whenever you can, but also responding to comments and questions that people have regarding your business. Social media is essential to running a successful business. In fact, it has been predicted that by 2020, there will be a 40% increase in business-related content interactions happening on social media. The great thing about social media is that anyone can do it! Some of the most popular and easiest forms of social media include Facebook and Twitter.

Build Brand Awareness

The use of social media has been a part of the internet since its inception. The benefit it provides as a business is that it will build brand awareness, which means more people will understand what the company is about. With this knowledge, people are more likely to buy from the company because they have a rapport with it. More customers also equates to more profit because those customers will keep coming back.

Increase website traffic

Social media is one of the best ways to increase website traffic. One of the most important considerations in these platforms is to have a relatable content that has high-quality visuals or text. In addition, it’s important not to forget about SEO because social media mostly aims for organic traffic.

Act as Customer Support

One of the best ways to increase customer satisfaction and retention is by providing excellent customer support. Social media is a great way to communicate and create a dialogue with your customers. Customer Service (CS) teams should consider making their first response channel on social media as it is proven to have a better customer satisfaction rate than email or chat. Customers are increasingly using social media channels to avoid phone calls and emails so CS teams should take this into consideration when setting up their contact routes.

Why Social Media Marketing

Social media is more than just a fancy way to keep up with friends. It’s the modern equivalent of the newspaper, radio, and television. It’s a way to interact with your customers and connect with your community. It’s a way to generate sales leads and increase awareness of your business. Social media marketing can help businesses in many areas. First, social media marketing creates brand awareness by establishing your company as an active entity on the internet. Secondly, it establishes you as a trusted voice in your field by cultivating a community that listens to what you have to say. And thirdly , it helps you drive sales. One of the most popular social media platforms is Facebook. Facebook can help your business in many ways, including helping you with your SEO, increasing traffic to your website and driving sales for you.

Social Media Optimization Tips

As social media has become more popular, it has gained traction as an essential part of the marketing plan. However, it is difficult to decide what to post on social media sites. One way to do this is by optimizing your social media posts with keywords that are relevant for your business.

Conclusion

Social media is a powerful tool that any business should consider. The content that you publish on your social media channels will determine how successful your marketing efforts are. Make sure to post valuable content on a regular basis in order to build credibility, establish yourself as an expert, and most importantly, increase your bottom line.

Looking for Google SEO Trends 2022 ? Don’t worry you are at the right place!

In this blog we are going to discuss about all the latest Google SEO trends for 2022 & SEO Tips.

OK, lets get started.

Did you know? Just 5 years ago it was so easy to rank a website on Google’s 1st page and to get visitors to a website. Those good old days are long gone due to the increase in competition.

It’s 2020 now and ranking a website in Google is not that easy. Google’s algorithm keeps on changing to give its users the best possible results. So, if you are trying hard to rank your website, read this full blog.

Here we listing the major SEO trends 2022 that work as a wonder for your website.

#1. User Page experience – Core Metrics

Be it for your business or to stand with the Google algorithm, having a good user experience must be one of your top priorities. All users and google want are a faster loading site. No one wants a slower loading website. A user won’t wait too long until your website completely loads. You will end up losing your traffic as well as the SERP position to a competitor.

When it comes to the page’s user experience, some important metrics that have to be kept checked includes mobile-friendliness, faster-loading timer, easy to read content and making sure that your website is having an SSL certificate.

In addition to these metrics, google has announced that its new page experience update will be rolled out in 2021. Since Google’s ultimate aim is to increase its user’s experience this update will have a considerable significance.

Google’s new page experience update is based on some metrics and those are called core metrics or core web vitals. They are,

Largest Contentful Paint (LCP)

Unlike other page speed metrics, largest contentful paint or LCP does check the loading time of a page from a user point of view. So, it will be easier to understand how your content works for the users thereby you can improve it.

You can view your website’s LCP in your google search console.

LCP of a webpage is categorized into three buckets.

If your LCP is below 2 secs then its good if it’s under 4 secs it’s categorized as needs improvement. Anything greater than 6 is a poor LCP value.

First Input Delay (FID)

First Input delay gives you the time duration that a user takes to interact on your page after they have opened it.

FID under 100ms is considered good.

Cumulative Layout Shift (CLS)

Cumulative layout shifts or CLS is the visual stability of your page. If all the elements on your page moved or changes its position while the page is loading then its a high CLS. A high CLS is synonymous with a bad user experience

Google considers anything below 0.1 secs as a good CLS.

#2. Schema – Structured Markup – Featured Snippet

A Schema structured mark-up query though is not a new thing to the world of SEO, It still holds a very good place in the SEO trends 2022. Schema helps the search engine to understand the context of the page and help in ranking them better for search queries related to them.

A scheme in the web page will also enable the generation of a rich snippet which increases your traffic considerably.

Listing here some of the types of Schema

• Organization
• Website
• Product
• Review
• Article
• Blog Posting
• FAQ
• Video

Nowadays featured snippets are getting more clicks on the google result page. Yes, currently SEO is not just about securing the 1st place in google search, it has evolved further. Google, now to enhance the user experience has come up with this feature where a user can read a snippet of the content on the search page itself.

This is what we currently call as position “0”. Optimizing your website contents for google featured snippets fetches you better traffic than your website securing the 1st search position.

#3. Google My Business – Local SEO

In a world after the pandemic, every local business is constantly updating itself from traditional to digital marketing. As the usage of digital marketing practices increased in local businesses, so has the importance of google my business listings and local SEO. In SEO trends 2022 the google local seo playing an highly important role. So, don’t miss to optimize your google local business.

With all local businesses competing against each other, be the pioneer in exploring local SEO to gain more traction.

#4. Mobile Optimization – Best SEO Trends 2022

One of the important metrics that google has continually given a good significance is mobile optimization of your web pages. It has become evident nowadays that most of the users visit the websites from their mobile devices. So, it continues to be one of the important SEO trends in 2022 as well. Gone are the days where you design a website for desktop and make it optimized for mobile devices. SEO Trends 2022 remind you that you should design a web page for mobile and make it desktop friendly. Such is the importance of mobile optimization. Go ahead and make sure you have checked this box to not lose any valuable user.

#5. Highly Relevant Content : Length, Useful & Quality

As the saying goes content is always the king in SEO. Concentrate more on making the quality content which creates customer satisfaction which will obviously make google rank your site better. Yes, Google’s algorithm is looking for the most relevant content that matches the customer search query. Don’t do the keyword stuffing while creating the content, use keyword wherever needed.

Pro SEO Tips: Do you know? Now you can target keywords and the related key phrase which gives the same meaning as of the targeted keywords. Google is smart enough to understand the Synonyms of keywords.

#6. Secure Websites – https

Even though secured websites are not a major factor that affects you in SEO but it still does indirectly. When a new user notices the warning sign on the browser there is a higher chance that they will leave your website immediately which affects your bounce rate and that in turn affects your search ranking.

An HTTPS protocol uses encrypted data for secure communication, unlike HTTP protocol. Usage of HTTPS will ensure a trust factor about your website to your audience.

#7. Videos Optimization

In the constantly changing world, the new trend is towards videos. There has been a lot of buzz around video-centric social media apps recently and that’s how much people consume video content. If you don’t want to be left behind in the race, adapt as soon as possible. A page with a video content that is short and crispy just what the user wants, that will increase your engagement rate multi fold which in turn improves the search ranks.

#8. Optimize for E.A.T. (Expertise, Authoritativeness, Trustworthiness)

One of the important SEO trends 2022 is EAT. E.A.T is an acronym for Expertise, Authoritativeness and Trustworthiness. This is going to be a huge update and trend in SEO for 2022. If a website has been using copy content or unworthy content it will be flagged in the update. It requires that the author is an expert in the topic and it should be made clear that the content must be trustworthy. At the end of the day, all that matters is a great, trustworthy and plagiarism free content from an author who has an expertise on that matter.

#9. Voice Search Optimization

Can you believe that more than half of the online searches are made through voice? With the advent of all those virtual assistants, smartphones, voice search has become more popular than ever. A voice search command with differ from our typical keyword searches.

Voice command or a voice search on a virtual assistant device will probably include a question word such as what, why, where, how, when along with a proper long-tail query since they require the virtual assistant to provide an exact match and the best possible result for their query. You can use these to master the SEO trend in 2022.

#10. Influencer Marketing – SEO

If you haven’t started the influencer marketing for your business yet, then 2022 is the best time to begin. Influencer marketing has proven to be one of the marketing methods that generate a high ROI (Return of Investment) and a greater reach. The thing is you have to choose your influencer carefully. It will work from the business of any size a shout out from a favorite influencer about your product is all the users need to gain trust in your product.

#11. Artificial Intelligence

As technology evolves, everything including the machines has started learning. Artificial Intelligence and machine learning are some of the key trends in technology in 2021 & 2022. Google’s search engine also does use artificial intelligence which has constantly kept learning about the search activities and trends. And that’s why old school ideas like keyword stuffing don’t work anymore. All those ideas have started to do only harm rather any good. AI can pick the best possible results so relevant content is all that matters now. Also, you need to keep your SEO strategies on point to leverage the benefits better.

#12. Focus on Online – Commerce, Online Consultation, Online Course

What we are looking forward to in 2022 is an unusual world. That is going to be a post-pandemic world with new normalcy. People tend to spend more time online so the marketing focus should also be around that. E-commerce, online consultations and online courses are going to be the major part of 2022 so it’s important for everyone to focus on that part for your business.

#13. On-Page SEO – SEO Trends 2022

On-Page is the engine of your SEO Rocket, without the engine you are not going anywhere. So, here are few must-dos on-page SEO things

TITLE: Take time to make your page title, keep it attractive that makes the user hit the link in google result. The targeted keyword of the page must be added to the title.

Description: Describe the content of your website sharp and crispy in the Meta description with a call to action format that makes the user make curiosity to click the site. 

URL: Always use SEO friendly URL structure. The URL must contain the keywords and must be short and should not exceed 4 to 5 words. Use the categories in the URL structure if needed.

Header Tags: Optimize the content on the page perfectly for the headings with H1, H2, H3 tags wherever necessary. The header tags provide the structure to your page and make it easier for google robots to crawl.

Image ALT: Use images, info-graphics to make the user experience awesome. Whenever you are using an image don’t forget to add alt tag for images with keywords.

NAP Optimization: NAP means Name, Address, and Phone Number. NAP plays a huge role is Local SEO. We need to optimize our website with NAP information in the header or footer of every page that will help the website to rank for local search.

Pro Tip: Optimize the contents with help of of plugins like Yoast SEO, google web stories WordPress plugin for more traffic.

#14. OFF Page SEO

After Google’s EAT update, Google is looking for Expertise, Authoritativeness, Trustworthiness of websites. Having a good number of reference links from relevant websites denotes google about the trustworthiness and authority of our website. Start building your links today, do guest posts, write blogs, be active on social platforms, do content sharing, etc.

Summary

As SEO factors keep on changing every year, your website also needs to be updated for those changes. If you are not up-to-date your website will be thrown out from the google search result just like that. So being constantly active and up-to-date with the SEO factors and google algorithm changes is very important. Stay connected with Oniv Digital’s blog to know more about SEO Trends 2022 and SEO Tips Update.

All these boxes have to be checked in order to stand up to the competition in 2022 in the SEO world. Every SEO strategist should take these things in to account and adapt them to match their organization to make a unique SEO strategy for 2022. If your business needs an online consultation for strategy or execution of your SEO in 2022, contact Oniv Digital at info@onivdigital.com now!

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This tiny app has taken the world by the storm, and the user base has quickly doubled in the last two years to 700 million.

That is insane! And it is not going to slow down soon for sure.

You might have come across the people who are earning from sharing a snapshot on Instagram these days. Just like You Tubers and bloggers, these Instagrammers have reach and influence, which most of the brands have their eyes on.

These are the major ways how to earn money from Instagram in India

1. Sponsored Posts
2. Affiliate Marketing
3. Product Reviews
4. Brand Collaboration
5. Make your products sell
6. Selling licenses for your photography or videos
7. Instagram Marketing Consultant

So are you ready to know how to earn money from Instagram in India? Let’s Start

How many followers do I need to earn money from Instagram?

With a minimum of 1000 followers, you can start earning with your Instagram page account. But there are certain factors the marketers consider while taking forward a collaboration.

• Your niche! (If you are covering beauty on your Instagram page, then beauty-related brands will approach you for the collab.)
• Your engagement (the number of people who like and comment on your post; that means 100k fake followers won’t do any good)
• Your content! (make creative and catchy content)
• Your hashtag usage (if your posts are trending on the hashtag page, you will get an opportunity to do a potential collaboration)

Influencer Marketing is Evolving

Instagrammers’ reach and influence will allow them to create content for the brands they work with, and in return, they are paid or given free products. Apparently, you can also do this if you are a little creative. There is no limit to the amount you can earn from having a good fan base on Instagram.

What started as a hobby can evolve into the chance to generate a source of income fueled by your engaged following. After all, who hates some extra money and free goodies in exchange for promotion? So this blog will deal with the tips on How to Earn Money from Instagram in India.

But why India?

The highest concentration of users for Instagram is in the US at 116 million users. Next, in India at 73 million users and then comes Brazil. So, India is the potential country for the brands to do Instagram influencer marketing, and therefore, the influencers become the channel.

The money-making on Instagram depends on your content, audience, and the level of creativity. Lets see all the major methods to make money on Instagram here:

#1 Sponsored Posts

If you have a good follower count on Instagram page, then the brands will reach out for sponsored posts. A sponsored post is just a paid post for organically promoting the company and its products.

In a survey of 5,000 influencers, around 42% said they charged $200 to $400 per post. Typically these influencers do stories, posts, and video; and sometimes these brands will seek permission to post these contents on their page as well.

#2 Affiliate Marketing

Many brands sell their products through affiliate programs. An influencer will earn using affiliate links or by promoting brands directly where they make sales in exchange for a commission. Here is how the affiliate marketing works-

Text Overlays- place an affiliate link on the text showing the followers where they can buy the products.

Coupon- add the coupon code on the text description. Once your follower uses this coupon code to buy the product, you will get a commission.

 #3 Product Reviews

Paid Product Reviews are the best part of being an influencer. The brands will send a hamper of products, and they will pay you to promote as well. You will receive free products and a fixed amount per post/ stories in return for the promotion.

The amount should be rightfully discussed with the marketers.

#4 Brand Promotion

Brand promotion is the process to inform and influence the consumers to drive their decision towards purchasing. Influencers have the power to influence people, and hence the brands will be keen to collaborate with them.

The brands will send you free products in return for the promotion. You can try the product and review it on your feed/ stories.

Food Influencers will get the opportunity to do the restaurant reviews, where they are offered free food in return for the promotion. Automobile Influencers will have a chance to review the vehicles after the test drive. And it goes on like that!

#5 Make your Products Sell

Since you have a good base of followers, you can start an online shop and promote it on your Instagram. You can do it by-

• Posting stories to connect with your audience
• Show your products creatively on your page
• Post the photos of your followers using your products
• Do challenges and games to engage with your IG family

#6 Selling licenses for your Photography or Videos

If photography is what attracted you to Instagram, then consider selling your pictures. You can post your photos in marketplaces like 500px or Twenty20 where brands and publishers might license them. Have you heard about the story of Daniel Arnold, who went from “eating toast three meals a day,” to making $15,000 in 24 hours by selling prints of his popular-but-controversial photos? If not, there is a guy like that!

So, if your photographs already have a buzz on Instagram take the initiative and offer your followers to buy the pictures from you. Who knows, maybe you will get some brand photography assignments as well!

#7 Instagram Marketing Consultant

Most of the businesses think that it is an easy job to handle social media pages. But once they step into this area and give a try, this mentality changes.

If you have years of experience handling Instagram, then you can be an Instagram consultant. It’s predicted that 75 percent of businesses will use Instagram in 2023 for brand promotion. Therefore, make a portfolio in all those freelance websites like Upwork and start providing your services for the needy on a paid basis.

How should you decide how much to charge?

This is the most confusing part of an Instagram collaboration with brands. Pricing of the contents set a tone for how you scale your business and your passion for content creation. For the influencer, the sponsored brand content creation involves a lot of brainstorming, labor, and production cost. Hence you can negotiate with the brands for free products, a fee, exposure, a service, etc.

Always remember, you are not only providing quality content but also giving access to your audiences. So, the allowances are subjected to your popularity and the quality of the contents you made before.

Most of the influencers keep a media kit ready for the brands who approaches them. You can also design one by highlighting your achievements, analytics, etc.

Here are some of the famous question by Instagram Influencers about the payment:

• how much Instagram pay for 1,000 followers in India
• how much does instagram pay for 1k followers in india
• how much instagram pay for 10k followers in india
• how much instagram pay for reels in india
• how much does instagram pay in india
• when does instagram start paying you in india

How much money do Instagram Influencers make in India?

*Estimate Source: scoopwhoop.com

Conclusion for How to Earn Money from Instagram in India

Instagram is a whole new world with a lot of possibilities. You can also open up other revenue streams online by extending your content creation to other channels such as YouTube and blogs. I am sure all your Instagram followers are bound to join you there.

What you have started as a hobby might end in vast revenue generation possibilities. Now is the time to start!

I hope to see you as an influencer soon!

Get in touch with Oniv Digital! The Leading SEO Services Providers in Chennai, India.

You ready! OK, Let’s Start!

The present era is seeing a lot of digital transformation; and the technologies such as Machine learning, AI and Big Data are dominating the world right now.

We often see the integration of digital technology into all areas of the business, which gradually affects how you operate and deliver value to customers. One of the most significant digital transformation or the technological advancement that simplified the interaction between humans and computers are Chatbots or Virtual Assistants.

The artificial intelligence Chatbots are revolutionizing the customer service experience by giving quick responses to the users. This blog post will detail more about virtual assistants- its advantages, features and the best AI Chatbots available in the market.

Here is the list of Best AI Chatbots 2021

1. Collect.chat
2. Manychat.com
3. mobilemonkey.com
4. Respond.io
5. Hellotars.com
6. Purechat.com
7. Clients.chatbots.systems
8. Virtualspirits.com
9. Octaneai.com
10. Acobot.ai
11. Aivo.co
12. Pandorabots.com
13. Bold360.com
14. Itsalive.io

The first thing one needs for the smooth running of their Website is a chatbot engine. I have given more than enough reasons and facts emphasising the usage and advantages of Chatbots. There are plenty of chatbots available in the market; however, proper research is mandatory to buy the one that fits your requirement.

You will find the paid as well as non paid ones. There are even some engines that are hosted on a private website, with tools to help you get started. If you are a beginner and confused about where to start, then consider consulting with a digital agency. However, here are some of the best online AI chatbot programs for your Website and other platforms.

What is an AI Chatbot?

In simple terms, an AI Chatbot or artificial intelligence chatbot is a software that can spur conversation with the users in the normal/ natural language through various channels such as message applications, Website, mobile apps and telephones. It can converse with humans via audio or text.

However, the AI Chatbots are the smarter versions in the chatbots. They can understand machine learning and natural language processing so that it can rectify human intent better.

Why are chatbots important?

Chatbots can deliver a functional interaction between your company and the customers, thereby enhancing the customer service experience. Moreover, it will improve the customer engagement process and operational efficiency by reducing customer service cost.

Why your business need chatbots?

The most straightforward answer to why you need an AI chatbot will be that it works 24/7 for 365 days a year. But here are a few more reasons on why your business needs chatbots.

It levels up the overall operations: A live customer services representative can handle only 2-3 conversations at a time, but the AI chat-bots can deal with countless discussions. The business will get the push it required for entering the new market if you employ chatbots that compliment the human labour.

It can handle plenty of queries: The chatbots can take the load off by leading the customer team and being the first contact. It can screen calls and direct to human agents only when required.

It can assist in buying the right product: Customers seek advice while busying expensive products. If you are selling expensive products/services and have near substitutes, then the customer might need help. Chatbots can help them find the right products.

The right choice for the impulsive Millenials: The Millenials are the people who prefer to live Chat over the phone, so introducing the chatbots will be an excellent investment if your business is aimed at Millenials.

It improves organisational efficiency: You can drop the idea of employing more staffs for backend support and install a chatbot business solution to enhance organisational productivity.

#1 Collect.chat ( Best AI Chatbots for Websites)

Collect.chat is a human-friendly chatbot that qualifies and transforms your visitors into clients by involving them in a conversation rather than filling tedious forms. It can connect with hundreds of apps in your workflow like Salesforce, Mailchimp, Slack without coding or emailing an IT guy.

Pricing

The free plan is available with a lite plan for $24, the standard plan for $49 and plus plan for $99. All the plans are billed monthly.

Features

• The chatbots can automatically book meetings with your leads. The appointments shall be arranged in your calendar with proper reminders.
• It can manage all your bookings using our Google Calendar Integration and intelligently detects timezone and adjusts your available time slots. They use the shareable chatbot link and increase your reach.
• The Chatbot alters the course of the conversation, depending on the way users interact. Also, it interacts with every visitors on the Website.

#2. ManyChat.com

Many chats enhance your ROI by up to 600% with two-way, interactive communications that supervise product selection and let buyers do shopping all within Facebook Messenger

Pricing

Free service available and $ 10 for the business aiming higher growth.

Features

• Respond to buyers instantly on their phones, show them the products that fit them best, and get them to buy—all inside of Facebook Messenger or on your Website.
• Up to 80% of buyers abandon carts. Get them back on the path to purchase with personalized offers and automated reminders using our free Shopify cart-recovery template.
• Helps in product selection and comprehensive sales activities, all within Messenger.
• Support social media communications and the client replies to sell products and send coupons; at the moment, customers are most likely to act.
• The solution is interactive, immediate, and works offline, so you can always respond to customer questions, send order updates, and share offers and coupons.
• Use the eCommerce dashboard, which automatically pulls metrics from Shopify, to understand what converts best, track earnings, average revenue, purchases per buyer, and unique buyers.

#3. Mobilemonkey.com (Best AI Chatbots Omni Channel)

Omnichat by Mobilemonkey is a revolutionary patent-pending chat marketing technology that lets you stay connected with customers instantly in the messaging apps.

Price

The free edition is available with PRO ($6.75), PRO Unicorn ($14.25) and Team ($199) deals.

Features

• MobileMonkey OmniChat technology allows marketers to write a single chatbot funnel that works seamlessly across multiple messaging platforms.
• Website chatbots qualify leads and route visitors to the product, team or info they need.
• MobileMonkey OmniChat chatbots are always optimised for the device in use by your customers and leads. Chat history is kept in one inbox, although if consumers are chatting in Facebook Messenger or SMS!
• Build a chatbot to send follow-up messaging that nurtures leads using segmented campaigns and scheduled sequences.

#4. Respond.io

Respond.io is a messaging platform in the business sector that aids in contact connection from all channel to all team.

Price

• A free plan is available with a paid plan for $29 which is billed monthly.

Features

• io allows customers to chat with you by any channel and gives a 360° picture to every team in the firm.
• It boosts sales with business messaging.
• It also co-operates on conversations and delivers fantastic customer experiences, faster
• A single-story for every consumer from one source. Easy automation like tagging, assigning or even replying to messages. Join business messaging and turn communications into data that aids your company.

#5. Hellotars.com (Best AI Chatbots for WhatsApp)

Hellotars.com will help you design and integrate chatbots with your WhatsApp channels in a matter of clicks using TARS.

Price

There are three packages- professional, business and enterprise which costs around $99, $ 499 and custom rates respectively.

Features

• Gives you full control over your bots in an easy-to-use, no-code, drag-and-drop builder that allows you to update your chatbots in a matter of seconds.
• The WhatsApp Chatbots can engage in meaningful conversations that genuinely delight your customer and deliver value to your business.
• The chatbots can send and receive user data from your favourite CRMs automatically so that your customer profiles and conversations are kept up to date in real-time.
• Grants you access to a library of 950+ free chatbot templates across industries and use cases that you can use to set up your WhatsApp Chatbot in a matter of minutes.

#6. Purechat.com

Purechat.com gives the easiest & fastest way to add live Chat to your Website. The complementary tools give you insights into traffic trends, user experience, marketing campaign effectiveness and more. You can also leverage this data to recognize likely leads, later use the visitor alerts feature and trigger-based chat functionality to capitalise on your most fitted prospects, resulting in improved sales for your company.

Pricing

It is free for the first 30 days. There are two price packages- growth package for $39 and PRO for $79.

Features

• A full-featured live chat product that incorporates real-time visitor analytics and contact history to help your organisation optimise every interaction.
• Increase your bottom line with real-time traffic support without per-user or per contact nickel and diming.
• Pure Chat is simple, easy to set up and astonishingly intuitive to use. Sign up, install the code on your Website and start conversing in minutes.
• There is a money refund if you don’t like the purechat.com.

#7. Clients.chatbots.systems

Clients chatbots system design, build and maintain Car Dealer Chatbots that engage your clients.

Pricing

The price will be provided upon request.

Features

• The Chatbot is available 24/7. It can showcase your company and create leads even when your company is closed. It can solve many answers simultaneously.
• The Car Dealer Chatbots is updated automatically when new versions are ready. This will give you more time following your leads.
• Proven sales funnel assistance for Sales Teams, Business Development, Internet Managers, Call Centers, Dealership Groups, Resellers and Advertising Groups.
• Seamless integration with Dealer Management Systems, Customer Relationship Management tools, Multi-Service Listings, via Website widgets and DMS API.

#8. Virtualspirits.com

Virtualspirits will help to convert more leads, self-service and sales from your Website.

Features

• Build a Chatbot to turn more leads, self-service and sales from your Website.
• Turn Visitors into Sales Leads
• When you are online, you can watch and intervene in Live Chat when you want, or turn off the automated agent entirely and handle all visitors in Live Chat.
• The Virtual Agent is not just available for web users; it is open to your visitors on iPhone, Android and other Smartphones.
• The Virtual Agent is available in any of the following languages- English, German, Spanish, French, Hebrew, Italian, Dutch, Portuguese, Russian, Arabic.
• Design the Chat Button with your style, colour, images and text.
• You can review past chats.
• You can update and transform settings of your Virtual Agent through its control panel.

#9. Octaneai.com

Octane AI enables fast-growing D2C brands to increase revenue and collect data from the marketing channels your customers use.

Pricing

The basic plan is for 9 dollars and pro plan for 209 dollars.

Features

• Send abandoned cart messages, receipt and shipping notifications, automatically answer questions, and set up custom campaigns. Higher open rates and clicks when compared to email.
• Track revenue and customer behavior for result
• Create custom automation flows for more effective marketing.
• The world’s fastest-growing e-commerce brands trust octane AI.

#10. Acobot.ai

Acobot.ai one of the best AI chatbots, it will turn your visitors into buyers and keep them coming back.

Pricing

There is a 15-day free trial, and the rates are affordable for all types of businesses.

Features

• The product page views will be increased by helping your visitors find what they want.
• Encourage checkouts by helping visitors shop and providing them with incentive offers.
• Optimize conversion by answering customer questions based on your web pages.
• Build your email list quicker by taking leads through the whole shopping process.
• AI send emails by themselves to recover more abandoned carts.
• Get even more orders through behaviour based, highly personalised email marketing.

#11. Aivo.co

Aivo transforms the Customer Service with AI by applying intelligence in every step of your support.

Pricing:

Prices will be provided upon request.

Features

• Chat with customers naturally on any digital channel with Aivo’s conversational bot and solve their queries instantly.
• Takes agent power of the agent to the maximum, all because of the AI ​​suggestion engine and modern interaction tools.

#12. Pandorabots.com

Pandora Chatbots messages heighten your business using the best conversational AI platform.

Pricing

The free plan is there with other plans for $19/month and $199/month.

Features

• Write AIML scripts in any natural language
• Smarter than your average decision tree
• No platform lock-in: own and download your code
• Built for developers and CX designers
• CI/CD, version control, chat logs, and more
• Deploy to messaging or voice channels
• Easily add Speech-to-text and Text-to-speech
• RESTful APIs to integrate with apps and systems

#13. Bold360.com

Bold360 delivers the most high-grade of AI chatbots and human support collectively so that your clients and agents get what they require for the first time and every time.

Pricing:

Request quote on the Website to get the prices

Features

• The chatbots assist customers immediately, and the chat transition to agents is seamless.
• Virtual agents support human agents.
• Customise your branding, how your Chatbot behaves, agent transition rules – everything
• Gain insights to optimise the customer journey

#14. Itsalive.io ( Best AI Chatbots for Messenger )

ItsAlive gives a platform to instantly create chatbots and assistance for brands that desire to stand out.

Pricing

There are four plans- free plan, solo plan(19 dollars), plus plan (49 dollars) and pro plan (99 dollars).

Features

• Add all the content you need. Drag and drop conditions. Keep your decision; trees organised using folders.
• Deploy your Chatbot on one or more Facebook pages in seconds. Test it live, duplicate, translate and share it.
• Discover the most used content or keywords that didn’t work and optimize your chatbot experience. Add, edit or delete content in real-time.
• Drive conversations with automated content.
• Encourage visitors to subscribe to your Chatbot. Once subscribed, it will send manual messages or recurring updates to all or a part of your audience.
• Halt the bot and allow one to one communications straight in Facebook Inbox or other services.

Summary

Interactive chatbots are an efficient way of communicating with customers in a personalized way. You can deploy the AI functions on the app, website and social media platforms. The above AI chatbots are some of the top ones in business. If you know any other high performing chatbots, then comment below.

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Has your website’s traffic got affected after the last Google update? Getting a surge in your website’s traffic would help you, wouldn’t it? This relatively new feature called Google web stories for WordPress would do the trick! Keep reading to answer all the how’s and what’s that are running in your mind!

Google web stories is a piece of great news to all the website owners and bloggers out there since their back to back updates in its algorithm.

Google has also launched a plugin which is currently in its beta version for WordPress websites so that the users can make use of it to get placed in Google’s web stories.

So, without beating around the bush, let’s dive in to answer all those questions in your minds.

What are Google Web Stories?

It’s a new feature by Google for content that offers content in small chunks so that it can be easily consumed by the users. The main aim to enhance the user experience and read the contents on the go.

Google web stories are news in a story format which is developed in the (Accelerated Mobile Pages) AMP format.

Google considers that this will enhance the experience of mobile users as the concept of consuming content will no longer be the same with the advent of technology. Google predicts that users will want to have a glance of the content first and predicts that, the audience won’t dive in to read the content unless it’s engaging to them.

Web Stories enables users to experience a faster loading speed. These will help you share visual narratives that are very engaging to the users.

The best part is that they are not limited to one platform. These stories can be embedded and shared anywhere across the web.

This bite-sized content from stories will be a huge competition to other apps like Instagram and TikTok.

How Does Stories Help to Get More Traffic?

The best feature is that unlike Instagram, you don’t have to wait until you get a certain number of followers to add a link to your story. If your short story was catchy enough to get the attention you can bring a lot of traffic to your website through the Google Web Stories.

This way, web stories complement your SEO efforts and makes your job easier while enhancing the user experience as well.

You can also monetize your Google web stories through an affiliate link, Google ads and Google DV360. As per Google, that it will add more ad support soon.

Google Web Stories WordPress Plugin

Google has announced the web stories plugin which is currently in its Beta version to help the website owners to make the most use of the Google web stories.

Also claimed that this plugin will bring you first-class support for your web stories.

The plugin is still in its beta version but still, Google has called us to try it out if we want!

Download & Installing the WordPress Plugin

Since the plugin is not added to the WordPress directory, you have to download it separately. Here is a step by step instruction to help you with installing the google web stories for WordPress plugin.

• If you wish to try this download Google web stories for WordPress plugin .
• Go to the Plugin menu on WordPress and click add new.
• Click the Upload plugin button and choose the zip file and upload it.
• Install the plugin
• Once the installation is complete, click the activate plugin button and you are good to go!

Since this is a beta version, there are chances that you may find some bugs or you can find a feature that can be added to the plugin to make it perfect. Google has announced that feedback are welcome and you can submit it

Google has also announced that it will launch the final version of the plugin by later this year with added stability, improved performance and bug fixes. The final version of the plugin will support page attachment and animations.

Benefits of Google Web Stories

As we said already, the main advantage for any website owner being the increased traffic there are more benefits to it they are,

• Help you create beautiful and engaging content easily
• Load faster since it uses AMP
• Helps much in branding perspective too
• As we said already, these web stories are not confined only to one platform they can be shared anywhere in the web
• It enables monetization using Ads support

How to Create a Google Web Story?

The Web story for WordPress Plugin is fairly easy to use with a good user interface. Once you have installed it on your WordPress, you can see the media on the left side of the tool. It’s just a simple drag and drop method.

You can drag and drop your media to the workspace to create a story. Also can add texts and templates to them. You can also add links to it as we have already mentioned.

Here is an example for Google Web Stories 

https://www.onivdigital.com/stories/importance-of-digital-marketing-in-small-business/

Tips from Google to Publishers

Here are some tips that google has given to help you publish a great web story

• Add Alt text to all the images that you are using in the web stories. They help with a better understanding of Google and also the users.
• Always check the image quality.
• Never add a horizontal image. Google insists on using images in portrait mode for better and full-screen viewing experiences
• Always add subtitles to your videos. Google wants to make sure that it should be understandable even if the users are watching without audio.
• Be creative, attract your audience and give insightful and interesting content

Hope this was a useful piece of content which would help you with your website. If you feel we have missed any feel free to let us know in the comments!

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Let’s now see in detail, ‘Information is wealth’ is no exaggeration.

The era we live in is ruled by a massive amount of information. It’s easily available and accessible. The internet has them all. The most common thing that is intertwined with our lives, as the new basic need is Google, the most hit search engine.

To get the desired information or data out of the internet, we just google. The answers are at our fingertips, facilitated by Google, Bing, and other search engines.

Be it for learning, shopping, cooking, gardening, job seeking, researching, and what not? Our day to day activities are getting dependent on Google.

Ok, So Why Local SEO is Important for Your Small Business?

Anyone derives the benefits of search engines in this way, so as small businesses. Consider a local business that sells homemade beauty products online. How do they grow their business? By having more customers viewing their websites and doing purchases. When a customer who intends to buy homemade beauty product googles to it, the first links that populate get the attention. So when your website is on the top, you get the most user traffic.  This is done optimally by search engines by the concept of search engine optimization (SEO).

Here are the reasons why Local SEO is Important for Your Small Business.

1. Online Presence
2. Increased user Traffic
3. Growing Revenue
4. Brand Value
5. Cost-effective
6. Competitors’ adaptive of SEO
7. Social sharing
8. Measurable marketing
9. SEO Outsourcing
10. Inquired buying

#1. Online Presence

Every business has an online presence, in the form of websites, blogs, social media accounts, etc. So, when a number of ventures are in the same category, the one with the most relevant, quality content and user attractiveness, takes the lead. Optimizing your page with such parameters is the key to SEO.

#2. Increased User Traffic

The most important reason why small business needs SEO is the increase in their website traffic, Based on keyword mapping and behavioral patterns of customers, SEO maps them to relevant business pages. When your web page contains the relevant keyword-based content that a customer expects, your page scores traffic.

Increased user traffic leads to more buying or desired actions, bringing in more profit ultimately.  SEO helps bring more user traffic to your website.

#3. Growing revenue

Just routing traffic doesn’t suffice, the potential customer should also carry out the desired action on your site. To keep the bounce rate low, a website should be customer-centric, clutter-free, easily accessible, and so on, which are the core aspects of SEO. Thus SEO brings growing revenue to your business.

#4. Brand value

It’s a known fact that a web user hits the top 3 links of a google search. So when your page gets to that list, it brings value to your brand which in turn yields trust and credibility. Branding is a key to Online Marketing.

As a trusted brand, it’s easier to flourish your business to the next level.

#5. Cost-effective

There is no better cost-effective marketing than SEO. It’s a relatively cheaper investment with a high ROI (Returns of Investment).

It involves fewer resources and costs compared to conventional marketing strategies.

#6. Competitors’ adaptive of SEO

SEO is highly available and adapted by most of the competitors. So when you don’t invest in SEO,  you are lacking huge prospects of success.  Focusing on adapting best SEO practices gets your business to the forefront.

#7. Social sharing

When a user finds your website appealing, they will more likely share it with their peers. When a friend shares a link, we tend to click and tour it rather than ignoring. This way, your website gets more popular by means of SEO

#8. Measurable marketing

Anything done online is registered and measurable, so as business activities. SEO helps your business processes kept in track, measurable with accurate records

#9. Search Engine Optimization Outsourcing

SEO has become an easy process and it can be outsourced. Many companies provide SEO services. You can choose the most suitable one and rely on them to make your business SEO optimized.

The SEO providers use the state of the art technologies to keep your website up-to-date and alluring.

#10. Inquired Buying

Most of customers, before performing a task online, do thorough research and go for the best options extracted. The result of the research ought to be your website making yours the most hit and profitable one. SEO is the ideal way to make it.

I hope you get the idea of Why Local SEO is Important for Your Small Business. If you are looking for Local SEO Services for your small business, Contact Oniv Digital Today!

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