Rollable OLEDs: introduction and market status

Some years ago LG Electronics aimed to be the first company to release a rollable smartphone, hoping to launch it by the end of 2021. Later in 2021 LG Electronics closed its smartphone business, and the rollable OLED phone project was scrapped.

We're still waiting for the first rollable smartphone - which will hopefully happen soon (at least rollable laptops are now shipping, although these aren't real consumer products yet, seems). An interesting video review surfaced today, showing a teardown of a prototype LG Electronics rollable OLED smartphone - the one that almost shipped. 

Earlier today we posted that Lenovo is showcasing a rollable OLED laptop, with a screen that opens up horizontally from 16-inch to 21-inch. The display producer is TCL CSOT.

It turns out that Lenovo has a second rollable laptop on display. The ThinkPad Rollable XD Concept, which you can see above, is closer in design to Lenovo's 1st-Gen Thinkbook Plus G6 Rollable that it launched last year, with a screen that opens up vertically. The new Rollable XD can open up from a small 13.3" display to a full 15.9" display. This is a 50% increase in actual screen size. 

Last month we reported that Lenovo is set to launch its 2nd rollable laptop, that will be called the Lenovo Legion Pro Rollable. It turns out that Lenovo has indeed unveiled this laptop at CES 2026, but it is only a concept device, or a prototype, at this stage.

TCL CSOT confirmed that it is the supplier of the rollable AMOLED, and this seems to be an impressive display, that opens up from a 16-inch display to 21-inch and even 24-inch when fully opened in the ultra-wide configuration you see above. Lenovo and TCL CSOT did not reveal any specifications, beyond the 120Hz refresh rates.

Tianma Microelectronics has established itself as one of the world's leading AMOLED producers, building on its legacy as an LCD producer. The company produced almost 60 million OLED displays in 2024, and it has grown over 20% in 2025, and produced over 75 million panels.

Tianma is not amongst the world three leading OLED producers (Samsung, BOE and LG Display), but it is a strong competitor, and holds an estimated 8-10% of the total smartphone AMOLED market. The company is also building strong capabilities in automotive OLEDs, and high-end smartphone AMOLED displays. In this article, we detail Tianma's history, AMOLED capabilities and fabs, its technology roadmap, opportunities and challenges, and its microLED and ePaper projects.

TCL CSOT is demonstrating its latest OLED displays at CES 2026. First up, TCL CSOT is showing a new rollable automotive inkjet printing automotive display. This 28-inch panel can expand from 16-inch to 28-inch, with a bending radius of less than 4 mm. TCL CSOT says that the screen has been tested for over 100,000 sliding operations.

CSOT's inkjet printing process has enabled the company to utilize a standard RGB pixel structure in this panel, and the company says that the average aperture ratio is 50-60%. The company also updates that its inkjet printing material utilization exceeds 90%, making this a very efficient process in terms of material use.

LG Display is demonstrating its latest automotive OLED displays, including a new concept that suggests using a sliding (rollable) OLED display on the front display.

In normal operations, the display has a standard size, but when the car is parked or during autonomous driving, it can open up to a full 33-inch display. The rollable OLED has a curvature of radius of 30 mm.

According to Windows Latest, Lenovo will soon (perhaps next month at CES) unveil its 2nd rollable OLED laptop, which will be called Legion Pro Rollable. This gaming laptop, interestingly, will have a rollable display that opens horizontally, to enable a 21:9 aspect ratio.

While this is not confirmed, it is reported that the display will be around 14-inch in size when closed, and 16-inch when fully opened, in the ultra-wide mode. The display will offer a 120Hz refresh rate, and the laptop will come with an Intel Panther Lake CPU and an Nvidia RTX 50-series GPU.

Rollable OLED displays are highly exciting, as theoretically this technology could enable devices that have similar function to the current crop of foldable OLED phones (i.e. small displays that open up to larger ones) - but enable new design for devices that could be thinner and more desirable.

In this article we'll discuss why rollable OLEDs are more challenging to produce compared to foldable ones, look into the current status of the rollable OLED industry, update on Samsung Display's and Visionox's first rollable OLEDs, and speculate on the future of this technology - and what would it mean to the industry and to supply chain companies.

Rollable OLEDs - why are they so challenging?

Foldable OLEDs have been realized years ago, and some people believed that the move to rollable screens will be relatively easy - the folding radius of foldable displays can be smaller than that of a rollable ones - if you take a piece of paper and fold it, the damage to the paper is more severe than the damage you inflict when you roll it!

According to reports from Korea, Hyundai Mobis has plans to launch a 18-inch rollable automotive display, ans has seemingly already signed up both General Motors, Hyundai Motors and Kia to adopt this display into four models, that will launch in 2028.

Hyundai Mobis hasn't yet selected the supplier of its rollable display, and it is talking to both Samsung Display and LG display. Both companies haven't yet commercialized automotive-grade rollable displays, and the development contract will have to be signed within a few months if the companies hope to have a commercial launch in 2028.