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digital part 1

TECHNOLOGY Defending against Web snoops There are apps available that help fend off digital ads that follow around Internet GHOSTERY you on BRIAN X. CHEN AND NATASHA SINGER defending yourself against Web snoops? prevent the browser from loading any eleNEW YORK TIMES Many companies offer tools to help ob- ment that matches their blacklist. scure your digital footprints while you're Say you're doing a Web search on some- browsing the Web. Ghostery thing like the flu. The next thing you We researched and tested four tracker know, an ad for a flu remedy pops up on blockers and found their results varied Ghostery, a popular tracker blocker, was your Web browser, or your video stream- widely. In the end, the Disconnect be- the difficult When REDMORPH app most to set up. you ining service starts playing a commercial came our anti-tracking tool of choice. stall it, it asks you to manually select the for Tylenol. We took a close look at four free privacy trackers you want to block. Our problem The content of those ads is no coinci- tools: Ghostery, Disconnect, RedMorph with that approach is that there are hundence. Digital ads are able to follow peo- and Privacy Badger. We tested them with dreds of trackers, and most consumers ple around the Internet because advertis- the Google Chrome browser on the top probably won't recognize the vast maers often place invisible trackers on the 20 news websites, including Yahoo News, jority of them, putting the onus on users websites you visit. Their goal is to collect CNN, The Huffington Post and The New to research which specific services they details on everywhere you go on the In- York Times. wish PRIVACY BADGER might to block. ternet and use that data to serve targeted The tracker busters generally work in Scott Meyer, the chief executive of to your computer, smartphone and similar ways. You download and install an Ghostery, said this had ads been a deliberate said Jeremiah Grossman, the founder of domains that serve trackers or show pat- decide which sault with all these connected devices," panies each compile a list of known Web less "Our privacy is completely under as- Mozilla Firefox. The of connected television. add-on for a Web browser like Chrome or design choice. When anti-tracking com- parts confusing websites to ones let may to users not block trackers on function, are experiment their so blocked, it own, and is D. WhiteHat Security, a Web security firm. terns of tracking services. Then when he said. So what better time to g get a head start on someone connects to a website, the tools DIGITAL, page B4 DISCONNECT

Article from 22 Feb 2016LNP Always Lancaster(Lancaster, PA)

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