H&M launched on Tuesday on Nordstrom Marketplace, expanding the brand's reach and marking its first launch on a curated retail marketplace in the U.S. H&M is making its marketplace debut with a curated selection of womenswear, menswear and childrenswear, alongside the brand’s activewear line, H&M Move. The offering is expected to be refreshed regularly with new seasonal…

Consolidation has long been a key growth strategy across retail and CPG. Big companies have spent decades buying up competitors, acquiring niche brands, and expanding into new categories. Why? Ideally, a large, varied portfolio would drive scale, diversification, market share, consumer trend alignment, and business growth. But as the industry evolves, are portfolio cracks starting…

Today’s marketers are integrating generative artificial intelligence solutions across workflows, automating key components of campaign creation and orchestration. And they're seeing results in record time. However, the next era of AI-enabled marketing strategies will not be centered on automation. Tomorrow’s marketing leaders will be focused on building agentic AI solutions that can handle complex workflows…

For years, the conversation around commerce media has been dominated by technology and data. The industry has obsessed over the fixtures, including the API integrations, first-party audiences, closed-loop measurement capabilities, and the algorithmic precision of retail media networks. Yet, as we enter a more complex economic landscape, many organizations are finding that the most sophisticated…

Something strange is happening in e-commerce. Consumer spending is up. Online time is up. Yet traffic to major retail websites is declining. The answer is actually quite simple: shoppers are changing how they research and where they buy. Their starting point, which used to be about discovery, is now where they're making decisions. Many may…