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GTM Foundation: How SaaS Founders grow from €0 to €1M ARR (Part 1)
GTM Strategy 101: ICPs, Positioning, Messaging & More Explained
Jun 1, 2025
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Alexander Estner
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The Ultimate Framework to build your Ideal Customer Profile for SaaS startups.
Oct 21, 2023
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Alexander Estner
168
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20
The Ultimate SaaS Messaging Framework for early-stage Startups
Oct 7, 2023
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Alexander Estner
48
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Ideal Customers: How to analyze your early customers to validate your ICP
Feb 23, 2025
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Alexander Estner
 andÂ
Dan Renyi
51
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The Ultimate Content Marketing Programs Guide for SaaS
Aug 4, 2024
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Alexander Estner
 andÂ
Matteo Tittarelli
42
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The GTM Playbook to €1M ARR
Most founders use the wrong playbook, because they ignore their stage
Apr 12
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Alexander Estner
13
The Partnership Guide for Early-Stage SaaS and AI Founders
Partnerships Won’t Fix Your GTM
Mar 29
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Alexander Estner
 andÂ
Bernhard Friedrichs
8
1
17 Questions You Should Answer About Your GTM
A simple test to see if your GTM foundation is actually clear.
Mar 15
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Alexander Estner
6
1
The Ultimate Positioning Guide (+ Worksheet)
How to position your SaaS/AI product in 2026
Mar 1
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Alexander Estner
10
1
10 Quick GTM Fixes You Can Ship This Week
Positioning anchor, attribution, referrals, demo coaching, and more
Feb 15
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Alexander Estner
9
Homepage Teardowns: What 6 Top SaaS Companies Get Right (and Wrong)
Bonus: Why sales-led motions can work below 10k€ ACV
Feb 1
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Alexander Estner
11
3
Insights from 15+ GTM audits
The 6 GTM problems that keep repeating
Jan 18
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Alexander Estner
26
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1
The Best of MRR Unlocked 2025
Bonus: 2026 GTM Readiness Checklist
Dec 28, 2025
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Alexander Estner
14
1
The Ultimate Founder & Team LinkedIn Playbook (+ Free Templates)
The exact strategy to build a LinkedIn growth engine
Dec 14, 2025
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Alexander Estner
,Â
Nikolas Chapoupis
, andÂ
Maria Ledentsova
25
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MRR Unlocked 🚀
Get actionable GTM strategies and tactics to grow your B2B SaaS/AI business from €0 to €1 million ARR. Bi-weekly. Read by 6000+ founders, operators & VCs.
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