In the fiercely competitive cashback and couponing apps niche, Upside sought out Moburst for a mission to enhance its brand visibility and increase organic downloads for their app, Cashback Chronicles. The results? A data-driven, organic success story.
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We helped skyrocket Upside’s organic rankings while slashing cost per download by nearly 20% and saving over $16 million in media savings.
Objective
Upside collaborated with Moburst to enhance their app’s visibility, boost organic downloads, and improve conversion rates. We aimed to design a user-centric conversion rate optimization strategy to attract and engage users, leading them from browsing the app stores to installing the Cashback Chronicles app. The target audience for this campaign was mobile users aged 25-55, interested in travel, personal finance, value shopping, new tech, and food and drink.
Tactics
To achieve these objectives, Moburst developed a comprehensive plan involving conversion rate optimization (CRO) testing and app store optimization (ASO). We implemented screenshot and video testing and allocated a budget of $15,000 for Facebook per A/B test. On Facebook, we ran campaigns targeting broad and interest-based audiences, ensuring the creative tested on media was different from the creative used on Facebook ads to prevent bias. We used tools like AppTweak, SplitMetics, the iOS App Store, and Google Play Store to measure our objectives.
Delivery and results
The results were extraordinary. The winning creative in our first screenshot ABC test generated a click-to-install rate that was 10.4% stronger than the existing design. The winning video variation also boosted the click-to-install rate by another 9.2%. These improvements significantly reduced the cost per download by an estimated 19.7% in just the first quarter of our partnership. We delivered a total estimated value of $16 million in media savings. With the help of our monthly metadata updates, the App Store visibility score improved by 13%, and the Google Play Store visibility score improved by 28%. The iOS app has also been featured by Apple several times, resulting in millions of extra views.
testimonials
In Their Words
"We appreciate how Moburst has helped us with methodical tests of our app store presence and keyword optimizations with industry-leading practices and insightful reporting that give us a great understanding of where our growth continues to come from."
