The Latest

  • A flat, cartoon-style scene shows a bright red car at center, with a woman lounging on its roof and a person in a football helmet sitting in a director’s chair to the left. On the right, a person films with a camera on a tripod while cheerleaders and a football player jump in the background, and scattered snacks and floating items like a burger, fries, and footballs fill the scene.
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    Illustration: Emma Erickson 

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    Tracker

    The complete Super Bowl 60 ad tracker for 2026

    OpenAI and General Motors brand Cadillac will return, and Pringles and Budweiser each revealed new teaser spots.

    Updated Dec. 3, 2025
  • A still from Norwegian Cruise Line's new ad spot, "Flip Flop."
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    Courtesy of Norwegian Cruise Line
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    Norwegian Cruise Line brings back ‘90s tagline for platform, campaign

    “It’s Different Out Here” reinforces the idea that memories matter more than amenities, pushing back against an industry often focused on the latter.

  • Humanoid robot works in a call center.
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    Getty Images
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    Opinion

    AI is accelerating measurement theater and creating ‘ghost ships’

    “Ghost ships” are technically flawless models that never influence real decisions — WPP Media’s Jeffrey Kennedy explains how to avoid them.

  • Closeup of a department store entrance.
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    Daphne Howland/Marketing Dive
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    How Macy’s Media Network navigates complex ‘coopetition’ with Amazon

    The platform, among the first major retail media networks to pilot Amazon’s Retail Ad Service, has drawn in 175 new brands since August. 

  • Five Sims wear Coach-inspired virtual clothing.
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    Courtesy of Coach
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    Coach expands gaming footprint with The Sims virtual fashions

    Wearable items with 65 print and color variations will be available for free to players, allowing for the creation of hundreds of different looks.

  • Elijah Woods appears in a Skittles commercial
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    Courtesy of Skittles
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    Skittles will perform Super Bowl ad live at one consumer’s front door

    The Mars candy brand will hypertarget its big game spot to promote a partnership with delivery platform Gopuff.

  • TikTok app on an Apple iPhone on Aug 7., 2020 in Washington, DC
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    Drew Angerer via Getty Images
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    For retail brands, TikTok Shop’s rise brings viral success — and disruption

    At NRF, executives described major sales wins while acknowledging the social commerce feature is shaking up several retail fundamentals.

  • Issa Rae wearing Beyond Yoga garments in maroon
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    Courtesy of Beyond Yoga
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    How rising retail brands use influencers to combat digital overload

    At NRF’s Big Show, execs from Mejuri, Coterie and Beyond Yoga emphasized the power of community in amplifying brand messages and viral moments.

  • Disney executive at showcase
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    Courtesy of Disney
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    Disney unveils TikTok-like vertical video, AI video generation tool

    The new tools demonstrate how streaming platforms are working to improve measurement as marketers push for more performative media.

  • Recess OOH ad
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    Courtesy of Recess
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    Why Recess is rethinking Dry January as drinking trends toward moderation

    The functional beverage brand is championing balance — not abstinence — in a campaign that spans print, out-of-home, influencers and other channels.

  • 7-Eleven
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    Retrieved from Vantage Innovation Lab.
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    7-Eleven’s chief marketing officer Marissa Jarratt departs

    The executive spearheaded several popular marketing, advertising and digital loyalty initiatives, including the company’s retail media network.

  • A hologram of two hockey players going for a puck with Michelob Ultra branding in the center.
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    Courtesy of Anheuser-Busch InBev
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    Michelob Ultra looks to repeat a miracle ahead of Winter Olympics

    “Run Back the Miracle” celebrates the American hockey win over the Soviet Union at the 1980 games and is part of a broader Olympics push. 

  • An athletic store on a New York City corner.
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    Daphne Howland/Marketing Dive
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    Puma names new senior global brand marketer following reorganization

    The appointment of Nadia Kokni follows the struggling sportswear icon uniting several key marketing and product functions under a chief brand officer.

  • Megan Thee Stallion for Dunkin'
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    Retrieved from Dunkin' on January 08, 2026
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    Dunkin’ pumps up push into protein with fitness-themed ads

    In spots made with Artists Equity, Megan Thee Stallion takes on the role of Pro-Tina, a peppy instructor in the Richard Simmons mold.

  • Lego takes over Sphere in Las Vegas
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    Courtesy of Lego
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    Why Lego turned the Sphere into the Death Star to showcase innovation

    Crafted in partnership with Disney and Lucasfilm, the interactive activation at CES promoted the launch of Lego’s new Smart Play sets.

  • FIFA, 2026 World Cup, commercial branding, debranding
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    "Orlando vs. Atlanta" by Bama in ATL is licensed under CC BY-SA 4.0
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    Streaming widens sports marketing field: Here’s what the numbers say

    Airing games across both linear and streaming platforms can help boost performance, according to Nielsen data.

  • Miller Lite Dampest Keg
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    Courtesy of Miller Lite
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    Miller Lite centers IRL social interaction with new creative platform

    “Legendary Moments Start with a Lite” was developed in partnership with Leo Chicago and stars Christopher Walken.

  • Comedian Rob Riggle stars as Guac Guru as part of a new AI program from Avocados From Mexico.
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    Courtesy of Avocados From Mexico
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    Avocados From Mexico taps into sports betting hype with AI Prediction Pit

    The experience includes an AI avatar modeled after comedian Rob Riggle, who takes on the role of Guac Guru to offer live football commentary.

  • Instacart
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    Courtesy of Instacart
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    Instacart unveils clean room solution in latest bid to CPG advertisers

    Data Hub provides deeper insights into first-party grocery shopping data and customer behaviors, including lifetime value and repurchase frequency.

  • Oreo Cookies are seen May 13, 2003 in San Francisco.
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    Justin Sullivan via Getty Images
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    Mondelēz plans US creative review following new marketing exec hire

    The Martin Agency has been responsible for Ritz and Oreo’s Super Bowl work for the past three years, including an upcoming big game spot for the former.

  • Tom Brady for Pizza Hut's "Pizza Before the Hut" campaign.
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    Courtesy of Pizza Hut
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    Pizza Hut and Tom Brady pressure quarterbacks to embrace new field call

    A campaign spanning social, digital and TV will reward any city with free pizza if they can get their quarterback to say “pizza” before “hut” during a game.

  • Jonas Brothers for Almond Breeze
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    Courtesy of Blue Diamond Growers
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    Almond Breeze jabs at AI-generated slop with the Jonas Brothers

    New videos show the trio pitched shoddy AI content, like an ad of them floating in space, before settling on a more traditional endorsement.

  • Albertsons in-store display network
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    Courtesy of Albertsons
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    Mondelēz lifts sales as Albertsons tackles in-store retail media measurement

    A new framework looks to show true incremental impact, rather than attributing sales that would have happened regardless of ad exposure.

  • Shot of audience in movie theater
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    Getty Images
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    Lowe’s pops up at movie theaters with Cinemark popcorn promotion

    The two-day Bring Your Own Bucket event sees the retailer continuing to promote its branded containers.

  • Malik Nabers in an IHOP ad
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    Retrieved from IHOP on December 23, 2025
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    Why IHOP flipped a fantasy football punishment into bottomless pancakes

    President Lawrence Kim explains why the breakfast chain tapped into fantasy football culture as part of its latest value-focused play.