Clearwater Paper Launches Velora Lightweight Paperboard for Everyday Packaging

Clearwater Paper Corporation introduced Velora, a new lightweight folding carton paperboard engineered to deliver dependable performance, higher yield and strong value for everyday packaging.

Velora is designed for converters and brand owners seeking reliable packaging performance without moving into premium SBS grades. Made for folding carton and foodservice applications, the product combines strength, versatility and lower basis weights across the caliper range.

“Velora is a strategic expansion of our portfolio. It is purpose built for value, efficiency and dependable converting performance,” said Arsen Kitch, president and chief executive officer. “It complements our premium Candesce® brand while giving customers a strong domestic option in the lightweight segment.”

“Converters are looking for straightforward value: performance they can trust, supply they can count on and a lower cost per carton,” said Ruomeng Pang, vice president of marketing strategy and development. “Velora was designed for exactly that. Its optimized fiber blend delivers the strength and printability customers need, while helping reduce overall material costs.”

Velora’s lighter fiber structure supports material reduction and aligns with Extended Producer Responsibility, or EPR, goals, helping customers manage sustainability commitments and regulatory costs. Made in the USA from domestic and imported materials, Velora also provides stable supply and consistent lead times.

Velora meets key food contact, health and environmental standards, including SFI® fiber sourcing and FDA 21 CFR compliance.

[Malvern] – We’re excited to welcome Manchester Industries as the newest preferred partner in GAA! With over 40 years of experience and five production facilities serving markets west of the Rockies, Manchester is a leading provider of high-quality paperboard and custom converting solutions. Their extensive capabilities and commitment to fast, reliable service make them a valuable resource for GAA members. This partnership offers exclusive benefits and incentives to members.

Manchester Industries focuses on paperboard with five production sites, a dozen precision sheeters, two slitter rewinders, and five guillotines, making Manchester a key resource to your business. They maintain a market leading inventory enabling “Just in Time” service to customers in most major markets.

This partnership provides GAA members preferred access to Manchester Industries’ high -speed production capacity and logistics capabilities, helping to reduce waste, streamline operations, and stay competitive in an evolving marketplace.

“We’re proud to partner with Graphic Arts Alliance to extend our products and services to a broader network of print and packaging professionals,” said Tom Dieckman, Director of Sales & Marketing at Manchester Industries. “Our shared commitment to quality and service ensures GAA members will benefit from reliable supply, innovative solutions, and measurable efficiencies.”

Wendy Romig, Managing Director of Graphic Arts Alliance, shared her enthusiasm for the collaboration, “We are excited to welcome Manchester Industries to GAA. Their reputation for quality, reliability, and innovation aligns perfectly with our mission to deliver unmatched value to our members. We look forward to a strong and mutually beneficial partnership.”

Graphic Arts Alliance, founded in 2002, empowers printing and packaging companies by offering access to exclusive vendor programs, negotiated discounts, educational webinars, and operational support. As the industry’s largest member-owned buying group, GAA is dedicated to fostering strategic partnerships that help members grow and thrive.

For more information about the partnership or to learn more about Manchester Industries’ offerings, contact one of our paperboard solutions specialists, please visit https://www.manind.com or contact Wendy Romig at wendy@graphicartsalliance.com