Articles on Consumer Behaviour

What is Consumer Behaviour – Meaning, Concepts, PPT

Before understanding consumer behaviour let us first go through few more terminologies: Who is a Consumer? Any individual who purchases...

Stages in Consumer Decision Making Process

An individual who purchases products and services from the market for his/her own personal consumption is called as consumer. To...

Cultural Factors affecting Consumer Behaviour

Consumer behaviour deals with the study of buying behaviour of consumers. Consumer behaviour helps us understand why and why not...

Social Factors affecting Consumer Behaviour

Consumer Behaviour is an effort to study and understand the buying tendencies of consumers for their end use. Social factors...

Personal Factors affecting Consumer Behaviour

Consumer Behaviour helps us understand the buying tendencies and spending patterns of consumers. Not all individuals would prefer to buy...

Psychological Factors affecting Consumer Behaviour

Consumer Behaviour deals with the study of buying behaviour of consumers. Let us understand the effect of psychological factors on...

Role of Consumer Behaviour in Marketing

Consumer Behaviour refers to the study of buying tendencies of consumers. An individual who goes for shopping does not necessarily...

Role of Consumer Behaviour in Advertising

Marketers need to understand the buying behaviour of consumers while designing their advertisements for the desired impact. Advertisements play an...

Role of Family in Consumer Behaviour

No two individuals have same buying preferences. The buying tendencies of individuals vary as per their age, need, income, lifestyle,...

Status Consumption and Its Importance for Marketers

Sarah just got promoted to senior manager. Her first instinct? Buy a new designer handbag to celebrate. Not just any...

Let’s face it–we live in a consumer society. From the coffee you grabbed this morning to the phone you’re reading...

Social Media Impact on Consumer Behavior

What Average People Think of Social Media ? Average people think of social media as a leisure activity. They think...