What better way to wrap our business advice from 2025 than hearing from our very own Nikila Srinivasan, VP of Business Messaging at Meta? Nikila has seen firsthand how businesses across size, industry and global markets leverage WhatsApp to build deeper, more valuable relationships with their customers.
About us
Do more with conversations · WhatsApp Business products support businesses from large to small, see which product best fits your needs.
- Website
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https://www.whatsapp.com/business/
External link for WhatsApp for Business
- Industry
- Telecommunications
- Company size
- 10,001+ employees
Updates
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Ready to get ahead in 2026? The new WhatsApp Business Trends Guide is here. Packed with real insights from last year and the latest product updates to help your business thrive. Discover how personalization builds trust, how automation and AI can save you time, and why managing all your channels matters more than ever. Download the guide now to see how these three major trends can help you strengthen relationships and grow your business this year. 👉 Get your copy: https://go.fb.me/bc29b6
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We spent 2025 connecting with visionary leaders who know what it takes to move business forward. This time, Allyson Witherspoon, CMO of Nissan Motor Corporation, shares her perspective on what it means to pursue growth. Her advice is a timely reminder for anyone looking to advance; focus on your own journey and keep pushing ahead.
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True Diamond is modernizing how jewelry is sold in India, and ads that click to WhatsApp are a key part of how they’re able to drive more customers to start one-on-one chats. 💎 Darayus Mehta, co-founder and director of True Diamond, explains how they test and optimize their campaigns and offers advice on how companies can leverage personalized creative for customer growth and connection. 🫱🏻🫲🏽
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"Everyone expects an instant reply, so they can directly place an order and communicate without having to move to another app," says Kenny Kwanto, M.M., Chief Marketing Officer at Lion Parcel. This new reality for logistics businesses, as Kwanto shares, is driving logistics company Lion Parcel's focus on platforms like WhatsApp Business. They recognize that customers seek personalized interactions right where they already are. They are actively investing in new capabilities that help businesses build their presence on WhatsApp, create delightful in-chat experiences, and better connect with customers to succeed and grow. For Lion Parcel, this translates to key business results: Seamless Transactions: They enable instant replies and direct order placement for their customers, eliminating the need to switch apps. Customer Trust: They build loyalty through personalized communication that feels less intrusive and more direct to the customer. #PerformanceTalks #WhatsAppForBusiness
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In India, no one is bigger than Flipkart. With over 350 million customers, they know the importance of meeting people where they are to offer support and real value. Their VP and Head of Wholesale, Dinkar Ayilavarapu shared his thoughts with us.
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In a market as dynamic as Indonesia, WhatsApp Business has proven to be crucial for brands to connect with customers, drive bookings, and increase sales through personalized messages. In this episode of Performance Talks, we sit down with Daniel Gunawan, Marketing and Business Development Director at LAVALEN, to discuss how they leverage the platform to enhance their customer experience. In a world where consumers face more information and pressure than ever, how do brands build lasting trust and drive real business results? Daniel shares beauty brand PT. Lavalen Inter Nasional (LAVALEN)’s strategy, including: • How a single WhatsApp number streamlines customer access for quick and easy bookings. • The strategy for re-engaging customers with personalized messages and increasing sales (based on video content). • How technology is used to meet the demand for a satisfying and convenient service experience.
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Designing rings or selling big things, WhatsApp is the best solution to convert leads into sales. Just ask Darayus Mehta, co-founder of True Diamond who spoke to the power of building relationships through business messaging.
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As a business owner, every moment counts to keep things running smoothly. For Verónica Guevara Reséndez of Albor Arte Mx, enabling Business AI on WhatsApp helped her quickly respond to customers and answer FAQs. The result? She cut time spent on this task by 80%, freeing up more time to focus on other parts of the business. “Business AI on WhatsApp answers customers instantly, at any time. I love that it gives suggestions for other products, something I never did before. It's really cool that it even sends photos.” Note: Business AI on WhatsApp is available to eligible businesses in Mexico 🇲🇽. For more info, visit: https://go.fb.me/726c64
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We spent the year in conversation with business leaders and picked up a few key gems that can help a business of any size to grow and thrive. First up, Louise Phillips, VP Customer Centres, Virgin Atlantic who reminds us getting started with business messaging doesn’t have to be complicated. WhatsApp offers a wide range of solutions and a connected network of partners to make sure you’re choosing the right products to support your business needs.
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