WhatsApp for Business

Running a business means the only constant is change, and how you lead through those moments means everything. We asked Toto Wolff, Team Principal and CEO of Mercedes-AMG PETRONAS Formula One Team, to share his principles for leading while navigating the biggest regulatory overhaul the sport has seen in years.

WhatsApp supports business across the gamut of sizes, industries, and geographies. In India, it’s standard practice now to manage the full lifecycle of insurance purchases all in a WhatsApp chat.  Leading insurance companies have simplified their practices so customers are no longer dealing with reams of paperwork and toggling between online portals. Instead, they’re using the simplicity, security, and reliability of WhatsApp to allow customers to make some of the most important, high consideration purchases. That means everything from buying new policies, paying premiums, tracking claims, and accessing critical documents is now accessible in a chat.  Read more to learn more about how WhatsApp helps businesses and people get more done: https://go.fb.me/6fb302 Bharti AXA Life Insurance, ICICI Prudential Life Insurance Company Limited, Life Insurance Corporation of India, Axis Max Life Insurance Limited, HDFC Life

5X increase in insurance premiums collected. 3X more sales. 30 million customer messages delivered each month.* Policybazaar.com is transforming customer engagement with WhatsApp Business Platform, enabling real-time conversations, automating CRM, and making insurance more accessible across India. Discover the full story and learn how WhatsApp Business Platform is helping businesses connect with customers at scale: https://go.fb.me/079f01 *Results are self-reported and not identifiably repeatable. Generally expected individual results will differ.

Did you know the WhatsApp Business Platform is a simple, reliable way to aggregate user generating content and run voting on the largest, global scale? The BRIT Awards Limited certainly does! 🇬🇧 For the 2nd year in a row, the BRITs have trusted WhatsApp’s security and reliability to exclusively host the popular vote for two major award categories. In recent weeks, fans from all over the world messaged the BRITs on WhatsApp, interacting with a chatbot built in partnership with Infobip and voting partner Telescope. Fans placed votes for Song of the Year and International Song of the Year, ultimately deciding who will receive the coveted trophies later this month. WhatsApp is the place to meet your customers where they are. And for the entertainment industry, that means showing up for fans. In addition to using messaging for voting, the BRITs has had an active WhatsApp Channel for over a year where they share announcements about the show and sneak peeks behind the scenes. And a number of nominated artists have launched their own Channels to reach fans directly including Lewis Capaldi, Myles Smith, Olivia Dean, Gigi Perez, Alex Warren and Sam Fender. With the BRIT awards show coming up on February 28, we’re just getting started. Let us know in the comments how your business is using WhatsApp to engage with users, grow an audience or innovate something completely new. 

🗓️ 1 WEEK TO GO Football season is almost here—and so is your chance to get ahead of the game. Join us for "Score with WhatsApp", our upcoming webinar designed to help your brand win big this summer. Here's what we'll cover: ⚽ Fan lifecycle engagement strategies that convert 🔒 Security at scale when transaction volumes spike 📊 How to turn championship buzz into year-round customer loyalty 💬 Live Q&A so you get answers in real time The international football championship is a powerful moment to meet customers where they're most engaged. Don't miss this opportunity to strategize before the first kick. 📅 Save your spot—just 1 week left to register. 👉 https://go.fb.me/295e35

WhatsApp is taking the stage at Mobile World Congress in Barcelona, Spain. As a world leader in messaging, we’re excited to join the biggest annual connectivity event for the mobile communications industry. If you’re attending, make sure to join our sessions on Tuesday, March 3. James Detmer and Pushpendra Singh will be joined by some of our teleco partners and industry thought leaders, Wong Soon Nam, Marcio Fabbris, and Khalid Murshed, to discuss how WhatsApp is ushering in a new era of digital transformation.   Can’t make it in person? Check back here for a full breakdown of our sessions and insights about how WhatsApp and our partners are shaping the future of global connectivity.

Apollo 24|7 has become the largest digital healthcare platform in India, and, as founding member and CMO Shamik Banerjee says, WhatsApp Business has been an integral part of that success. 📈 Here Banerjee discusses how he's used features like payments, video calls and many others to take Apollo 24|7 to the top. 💚

Get ready to score with WhatsApp this summer! ⚽️
 This summer, billions of fans will be celebrating the world’s biggest football moments, both in the stadium and online. Is your brand ready to join the conversation and stand out? Join us for our upcoming webinar, Score with WhatsApp, where we’ll share a practical framework to help you engage fans and drive results at every stage of the matches.
 What you’ll learn: Fan Lifecycle Engagement: Proven tactics to connect with fans before, during, and after the action Security at Scale: Best practices for authentication, verified profiles, and fraud prevention Webinar Details: 🗓️ Date: 5 March 2026 🕓 Time: 11:00 am EST / 8 am PST / 4pm UK / 16:00 GMT ⏱️ Duration: 45 minutes
 Can’t make it live? We’ve got you covered with replays for multiple time zones! Replay 1: 1:30 pm IST (India Standard Time, UTC+5:30) Replay 2: 12:00 pm AEDT (Australian Eastern Daylight Time, UTC+11) Don’t miss out on actionable steps to set your brand up for success during the most exciting time in sports!
 👉 https://go.fb.me/1789df

⚽ 25 million messages per second. That's how many WhatsApp messages were sent during the 2022 World Cup final. This summer, the world's biggest football tournament is coming to North America — and your customers will be watching, chatting, and buying. The question is: will your brand be part of the conversation? Here's what the data tells us: 📊 89% of fans took action after seeing sports content on Meta platforms 📊 41% are more engaged with sports content on WhatsApp vs. last year 📊 96% use Meta platforms before, during, and after matches We put together a playbook to help enterprise brands make the most of this moment — from real-time marketing to customer service excellence to building trust through verified experiences. 🔗 Read the full playbook: https://go.fb.me/48ea3b

"Customers expect an end-to-end journey, moving from discovery to purchase and post-sale care—all within a single platform." This is the strategic imperative that drives Indonesian beauty brand ParagonCorp, says Ressa Truna Priono, Global Omnichannel Media and Strategic Partnership Lead. Paragon says WhatsApp is key to delivering an integrated, customer-centric experience it allows them to bridge the gap between their media, retail, and post-purchase touchpoints, supporting a seamless customer flow.