How does a Lens reach billions of views? In the latest edition of Why My Lens Blew Up, Sitan Doucara shares the story behind her viral Lock Code Lens. We cover the creative decisions that shape her Lenses, and how she built a portfolio of engaging experiences that keep audiences coming back.
About us
Snap is a technology company. We believe the camera presents the greatest opportunity to improve the way people live and communicate. Snap contributes to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together. The Company’s three core products are Snapchat, a visual messaging app that enhances your relationships with friends, family, and the world; Lens Studio, an augmented reality platform that powers AR across Snapchat and other services; and its AR glasses, Spectacles.
- Website
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https://ar.snap.com/download
External link for Lens Studio
- Industry
- Software Development
- Company size
- 5,001-10,000 employees
- Headquarters
- Santa Monica, CA
- Specialties
- augmented reality
Updates
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Build a sustainable business around your immersive experiences with Lens+. In the latest edition of Feature Feature, Nelson Saldana shares how Lens+ is evolving into both a monetization pathway for creators and a destination for premium, experimental Lens experiences on Snapchat.
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6.5M+ plays and counting! Emre Ergül is showing us all how it’s done, using hand-tracking to turn your fingers into a digital puppeteer. Experience the magic for yourself.
What if your hand could control a doll on screen? Last month, I published “mARionette”, a Snapchat Lens where your hand becomes the puppeteer. Show your hand to the camera and a marionette doll comes to life, with each body part linked through chain physics so every movement translates into that distinctive floppy puppet feel. The numbers so far: ✨ 6.5M+ plays 🔗 2000+ shares 📸 300+ shared posts 🇫🇷 #1 country: France Special thanks to: Hazal Urlu Bayramoğlu (2D character & environment design) Max van Leeuwen (Rope Asset from Asset Library) Link is in the first comment if you want to try it yourself ⬇️ Lens Studio #ARDevelopment #SnapAR #LensStudio #AugmentedReality
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Lens Studio reposted this
What happens when you mix nostalgia, interactive tools, and real creative skill? You get exactly what we’re looking for in the Retro Games Challenge Tag! 🎮 This month, Lens Creators have the chance to compete for rewards of up to $2,500 by reimagining the childhood games you grew up with. We can’t wait to see your memories come alive right on our screens! 👾 To level up your experience in Lens Studio, make sure to explore: 👉 Bitmoji Suite 👉 Dedicated game features 👉 Asset Library packed with ready-to-use concepts for your Lenses Deadline: May 31 ⏳For more details, head to our website. Link in comments ⤵️
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Real-time multiplayer gaming. On Snap. We're celebrating the launch of Light Chaser with the team at plai! We’re thrilled to see our new multiplayer API come to life with such chaotic, competitive fun. Check it out now in the Games Drawer! 👾✨
Multiplayer Gaming On Snap!!!! So excited to share this with the world! We just launched Light Chaser on Snap, and you and your friends can play it and compete with each other in full blown real time multiplayer chaos!! plai were the first external studio to be given access to the new multiplayer API (currently available in early access) and we had so much fun making this. As we were building it, it seemed like it was probably going to be fun to play, but it was a moment of utter magic when for the first time we all saw each other running around, jumping, competing (and dancing!) in real time. Snap Inc. is forming a power house of gaming features, from distribution, to UGC, to avatars and now heavy hitting features like real-time multiplayer. You can play Light Chaser now with any of your friends, just pop open a chat in Snap, open the new Games Drawer and you'll find it there! Huge thanks to the Snap Games team Massey Morris Cameron Koyama Amar B. Jacob Knipfing Tony Mathew and thanks to Sam Rowland and Rob J. at plai (and Sam also composed the amazing soundtrack along with dev-ing the game!) so what are ya' waiting for.....RUN TO THE LIGHT! #games #gamedev
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AR is happening. Right now. 👇 Joe Darko talks about how practical use cases are solving real problems across Asia-Pacific and the world. Whether it’s travel, retail, or creator tools, the reality is clear: adoption accelerates when it simplifies everyday tasks. Dive into the full interview:
Snap’s Joe Darko on Why Practical AR Is Changing Behavior in Asia-Pacific As augmented reality moves beyond novelty toward practical utility, the developers and platforms shaping what comes next are increasingly focused on what happens when AR extends beyond the smartphone screen. For Snap Inc., that question sits at the center of how it is building its AR ecosystem across mobile, wearables, and the continuum between them. Darko is Global Head of AR Developer Relations at Snap Inc., working directly with the developer community building experiences across Snapchat, Camera Kit, and Spectacles — the company’s AR glasses platform — using Lens Studio as the common creative environment. "Asia-Pacific is entering a new phase with AR, one that sits between experimentation and everyday usefulness," said Darko. "The region has always moved quickly when a new interface helps people get something done faster or more naturally, and we see that clearly in travel, retail, education, and creator-led use cases." We recently spoke with Joseph to learn more. 👉 Read the interview here: https://lnkd.in/gPVCXYMp
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The path from idea to Lens just got significantly shorter. 🪄 Check out AI Clips in Lens Studio. You can now turn simple text prompts into 5-second video Lenses in minutes. It’s a powerful new way to: -Prototype concepts instantly. -Iterate at speed. -Share your ideas at scale with the Snapchat community. We’re excited to see the concepts you bring to life.
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Potatoes are universal. Phillip Walton knew it and his Lens proved it. What started on Snapchat exploded into cultural institutions like Time Magazine and SNL. We chatted with Phil about his process and why exactly he thinks his Potato Lens blew up. 👉 Try the Potato Lens & see the tech in action: https://lnkd.in/gZs2MRvM