🎯 Want to turn 𝗱𝗮𝘁𝗮 into decisions, fast? Rolling out in full over the course of 2026, 𝗔𝘀𝗸 𝗔𝗱𝘃𝗶𝘀𝗼𝗿 will be an end-to-end agentic experience across Google marketing products, designed to help you make smarter decisions in the space of one conversation. 🧠 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗶𝗻𝘁𝗲𝗹𝗹𝗶𝗴𝗲𝗻𝗰𝗲 𝘁𝗵𝗮𝘁 𝗿𝗲𝗺𝗲𝗺𝗯𝗲𝗿𝘀: Ask Advisor will remember what’s important to you and your business, and improve recommendations over time based on that. 🤝 𝗔𝗻 𝗮𝗴𝗲𝗻𝘁𝗶𝗰 𝗔𝗜 𝗰𝗼𝗹𝗹𝗮𝗯𝗼𝗿𝗮𝘁𝗼𝗿. 𝗖𝗼𝗻𝘁𝗶𝗻𝘂𝗼𝘂𝘀 𝗰𝗼𝗻𝘁𝗲𝘅𝘁: With cross-platform intelligence across Ads, Analytics, Merchant Center and Google Marketing Platform, Ask Advisor will deliver actionable data and guidance for your campaigns. 🔄 𝗦𝗲𝗮𝗺𝗹𝗲𝘀𝘀 𝘁𝗿𝗮𝗻𝘀𝗶𝘁𝗶𝗼𝗻𝘀, 𝗮𝗰𝗿𝗼𝘀𝘀 𝘀𝘂𝗿𝗳𝗮𝗰𝗲𝘀: Ask Advisor will move across products with you, so you’ll be able to finish tasks without interruption. From Google Ads to Google Analytics and beyond - your advisor will come with you. Features listed are coming soon. #GML2026
Google Ads
Advertising Services
Mountain View, California 932,797 followers
The official page for updates, tips, and inspiration from the Google Ads team.
About us
The official page for product updates, tips, and inspiration from the Google Ads team.
- Website
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https://accelerate.withgoogle.com/
External link for Google Ads
- Industry
- Advertising Services
- Company size
- 10,001+ employees
- Headquarters
- Mountain View, California
- Specialties
- Online Advertising
Updates
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🛟 Tired of drowning in campaign complexity? ✈️ Discover how Lufthansa Group simplified its campaign operations with 𝗔𝗜 𝗠𝗮𝘅 and achieved a 𝟮𝟰% 𝗹𝗶𝗳𝘁 𝗶𝗻 𝗥𝗢𝗔𝗦. Here’s how they did it: 📉 Cut campaign volume by 66% while capturing more long-tail queries. 🤖 Automated ad optimization using search term matching and text customization. 🚀 Served relevant landing pages with final URL expansion. “AI Max for Search campaigns allows us to better align with increasingly complex, intent-rich queries that don’t follow traditional keyword patterns.” Mathilde Buisson, Head of Digital Commerce Customer Acquisition, Lufthansa Group
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Instead of wrestling with rigid settings, you can now simply describe your business, what you want your messages to say, and who you want to reach – all in your own words 😌 Powered by Gemini, AI Brief allows all that critical context to steer your campaigns in the form of messaging, matching, and audience guidelines. To share how this changes the way you partner with Google AI, we asked three ads experts their POV: Andrew Lolk (Founder, savvyrevenue), Ameet Khabra (Founder, Hop Skip Media), and Gil Gildner (Cofounder, Discosloth). Here’s why they’re looking forward to testing AI Brief: 𝗙𝗼𝗰𝘂𝘀𝗶𝗻𝗴 𝗼𝗻 𝘁𝗵𝗲 𝗶𝗻𝘀𝗶𝗴𝗵𝘁𝘀: It reduces manual execution of assets, allowing you to tighten the creative direction you’re setting for your ads. 𝗜𝘁𝗲𝗿𝗮𝘁𝗲 𝗮𝗻𝗱 𝗶𝗺𝗽𝗿𝗼𝘃𝗲 𝗔𝗜’𝘀 𝘂𝗻𝗱𝗲𝗿𝘀𝘁𝗮𝗻𝗱𝗶𝗻𝗴: AI Brief allows you to preview how it’s turning your guidelines into sample assets and matching that scale along with your ads. 𝗧𝗵𝗲 𝗲𝘅𝗽𝗲𝗿𝘁 𝗽𝗿𝗼-𝘁𝗶𝗽? Start with a brief that matches your business priorities, and give it as much context as you possibly can. 🎥 Watch the video to see their full reactions and learn how to get started. #GML2026
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Google Ads reposted this
4.1x more iOS installs. 69% lower CPI. That's what Getir unlocked when they moved beyond SKAN with Google's Integrated Conversion Measurement and AppsFlyer's measurement. Read the full case study in collaboration with Google Ads → https://lnkd.in/gf7eB63A
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🎨 Want to scale your creative assets without losing your brand’s identity? The new updates in 𝐀𝐬𝐬𝐞𝐭 𝐒𝐭𝐮𝐝𝐢𝐨 will help you build and test on-brand creatives with ease. At #𝐆𝐌𝐋𝟐𝟎𝟐𝟔, we shared a live demo featuring Josh Moser, Sr. Director, Advertising Platform, alongside Michelle Pham, the founder of Inner Child, using our latest Asset Studio features to ingest, automate, and measure campaign assets: 👇 🌐 1. 𝐌𝐮𝐥𝐭𝐢-𝐩𝐥𝐚𝐭𝐟𝐨𝐫𝐦 𝐚𝐬𝐬𝐞𝐭 𝐢𝐧𝐭𝐞𝐠𝐫𝐚𝐭𝐢𝐨𝐧: Seamlessly pull all of your existing creative assets from Canva, Adobe, YouTube Studio, Product Studio, and Google Labs’ Pomelli directly into your library. 🎬 2. 𝐌𝐮𝐥𝐭𝐢𝐦𝐨𝐝𝐚𝐥 𝐚𝐬𝐬𝐞𝐭 𝐠𝐞𝐧𝐞𝐫𝐚𝐭𝐢𝐨𝐧: Create on-brand text, images, and videos for your ad campaigns by simply describing what you need in your own words. 📊 3. 𝐎𝐧𝐞-𝐜𝐥𝐢𝐜𝐤 𝐀/𝐁 𝐭𝐞𝐬𝐭𝐢𝐧𝐠: Instantly turn any creative edit into an automated A/B test to measure exact performance lift.
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🎯 Still leaving retail conversions on the table? Google’s new AI-powered Shopping ads are the competitive edge you can’t afford to miss. At #GML2026, we announced a complete “glow-up” for retail ads. These new ads surface the most relevant products and instantly write custom explainers to show shoppers why your product is the right choice: 👇 🛍️ 1. 𝗜𝗻𝘁𝗲𝗹𝗹𝗶𝗴𝗲𝗻𝘁 𝗽𝗿𝗼𝗱𝘂𝗰𝘁 𝗶𝗱𝗲𝗻𝘁𝗶𝗳𝗶𝗰𝗮𝘁𝗶𝗼𝗻: Highlight the most relevant products for the shopper’s search. 📑 2. 𝗘𝘅𝗽𝗲𝗿𝘁 𝗳𝗲𝗮𝘁𝘂𝗿𝗲 𝘀𝘂𝗺𝗺𝗮𝗿𝗶𝗲𝘀: Translate technical specifications into simple, helpful summaries of the features that matter most to shoppers. 💡 3. 𝗜𝗺𝗺𝗲𝗱𝗶𝗮𝘁𝗲 𝗱𝗲𝗰𝗶𝘀𝗶𝗼𝗻 𝗰𝗼𝗻𝗳𝗶𝗱𝗲𝗻𝗰𝗲: Provide the “why” behind every recommendation, fast-tracking research to a confident purchase decision. AI-powered Shopping ads will soon be available via Performance Max and AI Max for Shopping campaigns.
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The best ads aren’t just links anymore – they’re answers 💡 We’re testing a new generation of ad formats in AI Mode – powered by Gemini – that seamlessly connect consumer curiosity with meaningful brand decisions. To break down what this actually means, we sat down with three industry experts onsite at Google Marketing Live: Aaron Young (Google Ads Master), Pauline Jakober (Digital Paid Media Expert), and Jyll Saskin Gales (Google Ads Coach). Here’s what they had to say about the massive shifts coming to Search: 𝗖𝗼𝗻𝘃𝗲𝗿𝘀𝗮𝘁𝗶𝗼𝗻𝘀 𝘁𝗵𝗮𝘁 𝗰𝗼𝗻𝘃𝗲𝗿𝘁: By serving helpful, verified product details at the exact moment they matter most, you’re able to move consumers “easier, faster, and more seamlessly” from discovery to decision. 𝗕𝘂𝗶𝗹𝘁-𝗶𝗻 𝗿𝗲𝗹𝗲𝘃𝗮𝗻𝗰𝗲: By integrating native, clearly labeled ad formats directly into AI-generated responses, you’re able to capture high-intent traffic without disrupting the user experience. 𝗧𝗵𝗲 𝗲𝘅𝗽𝗲𝗿𝘁 𝗽𝗿𝗼-𝘁𝗶𝗽: AI Max and PMax are the best way to ensure your ads show in these new experiences. Ensure your campaigns are powered by a strong data foundation and rich brand guidelines to deliver even stronger performance. In 2026, your ads shouldn’t just show up… they should answer real customer questions. 🎥 Watch the clip to hear their reactions to these updates, their breakdown of its key benefits, and immediate steps you can take to future-proof your strategy. #GML2026
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How do you produce high-quality, on-brand creative assets - at scale - for every format and surface? 🤷🏻♀️ The new Asset Studio is built to solve exactly that, making it easier to create the full range of text and visual assets you need to drive performance across Google and YouTube. And it lives right inside your Google Ads account: 1️⃣ 𝗘𝘀𝘁𝗮𝗯𝗹𝗶𝘀𝗵 𝘆𝗼𝘂𝗿 𝗯𝗿𝗮𝗻𝗱 𝗮𝗻𝗰𝗵𝗼𝗿: Add your brand guidelines, marketing briefs, website, and existing creatives from Canva, Adobe, or other platforms to ensure all generated content stays true to your brand's unique identity. 2️⃣ 𝗚𝗲𝗻𝗲𝗿𝗮𝘁𝗲 𝗶𝗻 𝗺𝗶𝗻𝘂𝘁𝗲𝘀: Describe what you need in your own words to generate, iterate, and customize text, image, and video at scale, using natural language to refine your assets. 3️⃣ 𝗧𝗲𝘀𝘁 𝗮𝗻𝗱 𝗮𝗽𝗽𝗿𝗼𝘃𝗲: Instantly run 1-click A/B tests against your top-performing creatives directly in the campaign flow, and share drafts with stakeholders for quick approval. Get the full guide on Asset Studio - plus all the major launches from this year’s Google Marketing Live - in the season finale of Ads Decoded with Ginny Marvin ⬇️ https://goo.gle/4fYDJA8
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🎯 Want to drive more growth from your budgets? At #𝐆𝐌𝐋𝟐𝟎𝟐𝟔, Gaurav Bhaya , VP of Ads & Analytics at Google, shared that measurement is arguably the biggest difference-maker in your ad performance. Navigating today’s complex landscape requires a modern measurement playbook to give your campaigns a competitive edge. Here are 3 pillars to help you strengthen your measurement strategy: 👇 📈 1. 𝐃𝐚𝐭𝐚 𝐬𝐭𝐫𝐞𝐧𝐠𝐭𝐡: Build your ground truth by connecting your data once using the now-universal Data Manager API, based on the standard IAB Tech Lab ECAPI. 🔬 2. 𝐂𝐚𝐮𝐬𝐚𝐥𝐢𝐭𝐲: Prove what is driving your business with Attributed branded searches (ABS) to link ad views to immediate brand search intent, and Qualified future conversions (QFC) to track follow-up signals and future sales up to six months in advance. 📊 3. 𝐔𝐧𝐢𝐟𝐢𝐞𝐝 𝐦𝐞𝐚𝐬𝐮𝐫𝐞𝐦𝐞𝐧𝐭: Turn Google Analytics 360 into your cross-channel command center by bringing the open-source intelligence of Meridian directly into your reports to analyze performance across Google, TikTok, Pinterest, Snap, and more. Explore everything we announced by visiting Accelerate with Google: 👇 https://goo.gle/4u7Wuob
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🎯 Struggling to prove the long-term ROI of your demand creation campaigns? Here’s a 𝗡𝗘𝗪 𝗺𝗲𝘁𝗿𝗶𝗰 in 𝗚𝗼𝗼𝗴𝗹𝗲 𝗔𝗱𝘀 designed to help you measure the full value of your demand campaigns: 👇 At #𝗚𝗠𝗟𝟮𝟬𝟮𝟲, we introduced 𝗤𝘂𝗮𝗹𝗶𝗳𝗶𝗲𝗱 𝗳𝘂𝘁𝘂𝗿𝗲 𝗰𝗼𝗻𝘃𝗲𝗿𝘀𝗶𝗼𝗻𝘀 (𝗤𝗙𝗖) to give you the complete picture of how your demand creation campaigns drive conversions over time, even outside standard attribution windows. 📈 1. 𝗣𝗿𝗲𝗱𝗶𝗰𝘁 𝗳𝘂𝘁𝘂𝗿𝗲 𝘃𝗮𝗹𝘂𝗲: Connect early signals of intent—like branded searches—to future financial outcomes. QFC allows advertisers to optimize for long-term profitability while campaigns are still live. 🔄 2. Validate 𝘁𝗵𝗲 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗷𝗼𝘂𝗿𝗻𝗲𝘆: Count conversions where a user was exposed to an ad and subsequently performed by a specific "Leading User Action" (e.g., branded search, engaged visit). ⚡ 3. 𝗚𝗲𝘁 𝘀𝘁𝗮𝗿𝘁𝗲𝗱 𝘄𝗶𝘁𝗵 𝘇𝗲𝗿𝗼 𝘀𝗲𝘁𝘂𝗽: Provide immediate visibility into the long-term effectiveness of your media with a forward-looking view of campaign performance without complex custom tagging. 🎯 4. 𝗗𝗲𝗹𝗶𝘃𝗲𝗿 𝗽𝗿𝗼𝗼𝗳 𝗳𝗿𝗼𝗺 𝗱𝗶𝘀𝗰𝗼𝘃𝗲𝗿𝘆 𝘁𝗼 𝗱𝗲𝗰𝗶𝘀𝗶𝗼𝗻: Prove that demand creation investments aren’t just driving views, they’re also actively fueling the future revenue pipeline. QFC bridges the gap between "discovery" (the ad view) and "decisions" (the final purchase). Explore everything we announced by visiting Accelerate with Google: 👇 https://goo.gle/4a9easv