BASF Digital Solutions

Industrial AI only creates value when it scales. At HANNOVER MESSE 2026 BASF joined the Leaders Dialogue by Plattform Industrie 4.0 with Tanja Rueckert from Bosch and Sabine Klauke from Airbus to discuss how Industrial AI moves beyond pilots into real operations. Our SVP Digitalization of Operations Christian Klettner shared how BASF turns data, digital twins, and AI into measurable impact. One example: Sonata – our AI-based self-service analytics platform for production data, now used by 1,000+ users across 200+ production plants globally. It shows what's possible when AI is built on contextualized, standardized data, enabling faster decisions and global scalability. The key takeaway: Industrial AI scales through standards, interoperable data spaces, and strong ecosystems – not isolated solutions. Execution makes the difference. #HM26 #IndustrialAI #AIinAction

Delivery delayed – and now you have to explain this to your customer? No one likes that conversation. At BASF’s new Verbund site in Zhanjiang (China), a digital solution helps reduce situations like this even further. When disruptions occur in the supply chain, a digital assistant helps teams spot issues early and suggest actions – so production plans can be adjusted in time and customer deliveries stay on track. How does this work in practice? 👇 Swipe through the carousel to learn more. 💬 And share with us: Have you ever had to make a difficult call to a customer – to explain bad news? #BASFZhanjiang #SmartVerbund #SupplyChain #AI

Our new production site in Zhanjiang is a true digital native. We call it a Smart Verbund. Why – and what does that actually mean? We have asked our Zhanjiang digitalization expert Jan De Caigny to break this down in three simple questions. Jan supported the build-up of the site since 2019: He was responsible for shaping and executing its digital vision. ▶️ Watch the video to learn more – and stay tuned for exciting digitalization examples from Zhanjiang, coming up in the next days.

Become part of the team! More open positions at Digital Hub Hyderabad! As BASF’s new, global Digital Hub in Hyderabad (India) continues to ramp up, new positions open, waiting for applications. Check them out and apply! You can be part of BASF’s digitalization journey, increasing competitiveness and consolidating capabilities. Find the details in the slider and apply through the links below! Which open position are you most excited to apply to? #BASFDigitalSolutions #Wearehiring #BASFDigitalHubs #DigitalHubHyderabad #DigitalHubIndia #HiringinHyderabad #TeamBASF #HitRefresh SAP Consultant: http://nauk.in/cY3AiUh SAP Consultant (ABAP): https://nauk.in/bzW3xU4 Solution Architect: https://nauk.in/ezpaGq0 Salesforce Platform Administrator: https://nauk.in/bzW3xXT Platform Engineer: https://nauk.in/ezpaFIy SAP Integration Developer: https://nauk.in/eKjVEOC RPA Engineer: https://lnkd.in/d7rw8_eJ Agentic AI Architect: https://lnkd.in/dfdqyYER Senior DevOps Engineer NCM: https://lnkd.in/dCehgBAw RPA Administrator: https://nauk.in/bzW3xpx Junior Agentic AI Engineer: https://nauk.in/bzW3xxk Specialist for Digitalization in the Area of Service Charging and Data Analysis with a Focus on SQL: https://lnkd.in/dV2qcPe3

Looking forward to HANNOVER MESSE 2026! At the Leaders’ Dialogue, Christian Klettner, our Head of Digitalization of Operations, will take part in a discussion on industrial AI. A great opportunity to explore what it really takes to scale AI in industrial settings. #BASFDigitalSolutions #BASF #DigitalizationOfOperations #EmpoweringIndustrialAI #HM26 #AIinAction

Today, BASF officially inaugurated its new Verbund site in Zhanjiang, China. With more than 100 digital solutions, a fully integrated data and system landscape, and first AI solutions already live, Zhanjiang sets a new benchmark for a truly digitalized Verbund!

Digital Hub Hyderabad has open positions – apply now! ✅   BASF’s new global Digital Hub in Hyderabad, India, is ramping up and has several open positions that are waiting for great digital talents. As part of BASF’s global Digital Hub footprint, Hyderabad will continue to increase competitiveness and consolidate capabilities. You can make this possible! What are you waiting for? Check out the details in the slider and apply through the links below!   🗨️ Are you excited to be part of BASF’s digitalization journey?   #BASFDigitalSolutions #Wearehiring #BASFDigitalHubs #DigitalHubHyderabad #DigitalHubIndia #HiringinHyderabad #TeamBASF #HitRefresh Senior DevOps Engineer SAP PM: https://lnkd.in/d3svW8km Finance Manager http://nauk.in/cY3AiCl Senior DevOps Engineer Plant Maintenance & Engineering Project Solutions: http://nauk.in/cY3AiSM Senior DevOps Engineer Manufacturing Management: http://nauk.in/cY3AiMM Senior Business Solution Consultant NCM: http://nauk.in/cY3AiZ4 Product Owner: http://nauk.in/cY3AiHG Product Manager: http://nauk.in/cY3AiJX Business Engagement & Adoption: http://nauk.in/cY3AiXb Salesforce Senior Specialist Digitalization: http://nauk.in/cY3Ai4s Digital Pricing Expert: http://nauk.in/cY3AiYr

BASF’s Digital Hubs celebrate International Women’s Day! 🌍   The future of women is shaped by the actions we take today. Every conversation we foster and every opportunity we open contributes to a workplace where women can thrive.   That is why, this International Women’s Day, we are focusing on the actions from colleagues at BASF’s Digital Hubs that are shaping our tomorrow.   Swipe through the slider to read about which actions Saskia Bingemann, Rohana Abdul Malek, Isabelle Lago, 沈琰华 (Rita Shen), Lovleen K. and Silvia Calabuig Almendros are taking to shape the future.   🗨️ Share with us in the comments which actions you are taking or would like to take to create a thriving workplace for women. Let’s inspire each other!   #BASFDigitalHubs #InternationalWomensDay #ActionsThatShapeTomorrow #IWD2026 #PeopleAndCulture

🤝 Strengthening cyber security collaboration between BASF and Siemens End of 2025, BASF’s Digital Hub China proudly welcomed Natalia Oropeza, Siemens’ Global Chief Cyber Security Officer, and her China cyber security leadership team. Led by Holger Petersen, Head of BASF Cyber Security China, both teams visited two major BASF production sites in Nanjing. Together, we explored some of the most pressing and innovative topics shaping the future of manufacturing: 💡 Digital transformation in the chemical industry 🔒 Zero Trust 🤖 AI-powered cyber security 📊 Data loss prevention 🛠️ Cyberattack and defense drills As two global leaders in manufacturing, BASF and Siemens share a long-standing commitment to cyber security excellence. Beyond exchanging insights, we are actively driving initiatives such as industry-wide security alliances – bringing together experts to build a future that is smarter, more digital, and more secure. ➡️ What cyber security trends do you believe will matter most for industrial companies in 2026? #BASF #Siemens #CyberSecurity #DigitalTransformation #SmartManufacturing

💯 Strengthening AI innovation in Madrid: BASF takes an active role in the AI Cluster of the Community of Madrid Since June 2025, BASF, through the Digital Hub Madrid, has been a proud member of the Cluster de Inteligencia Artificial de la Comunidad de Madrid. 🌏 The region has made digitalization a priority and leads by example, by building an innovation ecosystem fostering collaboration between government, industry and academia.  📢 Suad Sejdovic, Vice President for AI & Intelligent Automation at BASF and one of the Managing Directors of BASF’s Digital Hub in Madrid is now taking a board seat, in the commitment to go one step further and actively help shape the Cluster. As part of the Board, we aim to contribute to four strategic priorities: - Strengthening Madrid’s position as a digital innovation hub in Southern Europe - Advancing trustworthy and responsible AI in practice - Bringing the perspectiveof a global industrial company into the ecosystem - Helping position Madrid as a magnet for talent We are proud to support the region in advancing its AI ambition and contribute our experience in building impactful, responsible digital solutions at scale. 🙌 Congratulations, Suad Sejdovic and thank you for the trust in BASF, Cluster de Inteligencia Artificial de la Comunidad de Madrid!  #DigitalHubMadrid #ArtificialIntelligence #AIClusterMadrid #BASFDigitalSolutions