AdRoll

A meeting with a view? Say no more… This year at Cannes Lions International Festival of Creativity we are partnering with Unplugged Collective to offer a dedicated space on the iconic Boulevard de la Croisette, right next to Hotel Martinez. Come talk growth strategy with our team, soak up the French Riviera sun, and get a front-row seat to the industry's most important conversations: https://bit.ly/4fM5E6D

Think TOFU campaigns are strictly for brand awareness? Think again. The data out of EMEA shows a fascinating trend: top firms are using these campaigns to drive customer retention and deeper investment, opposed to chasing new sign-ups. When visibility equals stability, keeping your brand in front of your existing audience is the ultimate retention strategy. Our VP of Revenue, Mark Haas reflects on the insights he heard at iFX EXPO that reveal how to pivot your strategy from pure acquisition to deep, trust-driven retention.👇

You’re headed to iGX Summit too?! 😱 We have a can't-miss session to add to your agenda with our EMEA Revenue Managing Director, Daryl Goodman-Gordon. By the end of it, you will know how to reach the right players with more control, better creative testing, and a fuller view of what drives acquisition, retention, and LTV. Get the scoop on when and where: https://bit.ly/4vtxGsa

the math doesn’t lie 📏

14,537 ideas and counting

Ever wonder what it’s like to navigate the fast-paced world of AdTech while staying focused and energized? (Spoiler alert: It takes a great team.) We sat down with Shane O'Brien, a Senior Account Manager on our Dublin team, to give you a look behind the curtain at AdRoll. We cover: - Constant Innovation: What it’s like working with cutting-edge tech like CTV and AI. - True Collaboration: How our team shares knowledge to solve client challenges together. - Real Leadership Access: Why having your voice heard by everyone — up to the CEO — matters. Whether he’s helping clients crush their KPIs or recharging on a long hike, Shane proves you can scale your career here while staying completely grounded. Ready to see if this is the place you'd thrive? Read the full conversation on our blog: https://bit.ly/3PzAKDN

Reaching random people in your target accounts? Nobody has time for that. With AdRoll ABM + Bombora, you get direct access to influential decision-makers visiting the top 5,000 B2B-centric sites. Check out what our Head of Data Partnerships, William Nixon, has to say about reaching the high-intent buyers across global markets using account-level targeting and intent data.👇

Whoever said digital out-of-home is purely an awareness play was severely mistaken. 😬 From top-of-funnel awareness to conversions, DOOH can be entirely customized to your brand’s unique goals and KPIs. Our DOOH GTM expert, Alex Weinberger breaks down a few prime examples of what your brand can achieve with this channel.

truly life changing