Review your Matched Audiences in Campaign Manager

Last updated: 2 months ago

Once you set up your Matched Audience, you can review more information about your audience, such as the status, source, match rate, and audience count from your Audiences page. You can also review the ad sets that are using your Matched Audience.

Review information about your Matched Audiences

To review your Matched Audience information:

  1. Go to your ad account in Campaign Manager.

  2. Click Plan on the left menu and select Audiences.

  3. Confirm that Matched is selected at the top and review your Matched Audiences in the table.

  4. Optional: Use the dropdown menus below the table filters to find specific Matched Audiences.

  5. Optional: Click the  More icon next to the Matched Audience name and select from the following. Please note, options will change depending on the audience status or audience source. 

  6. Optional: Review the ad sets you’ve used with your audience. 

    • If the audience was created from a company list, click the  More icon and select Details. Then click the Details tab at the top to view assigned ad sets. 
    • For all other types of Matched Audiences, view the Active ad sets section.

Matched Audience filters

On your Audiences page, you can search or filter your Matched Audiences to find a specific audience or review Matched Audiences that match a specific filter.

Use the following filters for your Matched Audiences.

Filter Definition Filter action
Audience name The name of your audience. Use the arrows next to the filter name to sort your table alphabetically or use the search bar to find a specific audience by name.
Status Indicates if your audience is ready to use or needs additional attention. Use the dropdown menu to filter by status. Learn more about Matched Audience statuses.
Source The data source used to build your Matched Audience. Use the dropdown menu to choose the data source. Learn more about Matched Audience sources.
Match rate

The percentage of your uploaded list or data integration segment that was matched with the following:

LinkedIn Pages for company targeting

LinkedIn member accounts for contact targeting via CSV file upload or data integration

Review your match rate column information.

Note: The match rate will show as <5% in Campaign Manager when the audience is fewer than 300. Match rates are based on the past 7-day timeframe.
Active ad sets The number of active ad sets that the audience is being used in. Use the dropdown menu to filter by Used in active ad sets or Not used in active ad sets.
Ownership Shows if the audience is owned or received by the ad account. Received means that a copy of the Matched Audience was shared across your ad accounts. Use the dropdown menu to filter by Owned or Received.
Last audience count The latest count of member accounts in the targetable audience for the advertiser. Review below to learn more about audience count. Use the arrows next to the filter name to sort your table by audience count or use the dropdown menu to filter by number range.
Last modified The date the list was last modified (such as when a CSV file is updated) or when the segment was updated by your data integration partner. Use the dropdown menu to filter by last modified time frame.

Additional information: Last audience count 

Please note, last audience count can fluctuate, since it is impacted by:  

  • New member accounts on LinkedIn  
  • Existing member accounts updating their profiles  
  • Member accounts opting out of targeting  
  • Data input provided to LinkedIn 

On your Audiences page, you’ll see one of the following in the Last audience count column.

Audience count Definition 
Processing We're calculating the size of your audience.
< 300 members Your audience count is greater than 0 and less than 300.
<number> members The rounded, approximate number of your audience count. For example, you’ll see 280,000 member accounts if your audience is approximately that number.

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