After you create your conversion, you’ll need to check the status to confirm that signals are being successfully received and your conversions are ready for use.
Scroll down for more information on the following:
- Find your conversion status
- Conversion status definitions
- Conversions API additional status information
- Improve your conversion status signal
Find your conversion status
To find your conversion status:
-
Go to your ad account in Campaign Manager.
-
Click Measurement on the left menu, then click Conversion tracking.
-
Review the Status column. Click the status for more details.
Status definitions
Learn more about each conversion status definition below.
| Status | Conversion data source | Definition |
|---|---|---|
| Active (green) | Insight Tag Conversions API CRM auto-created conversions CSV file | Last signal was received in the past three days. |
| Active (green): Low Match Rate | Conversions API | Last signal was received in the past three days, but the information streamed to LinkedIn has a low likelihood of successful event-to-profile matching. |
| No recent activity (gray) | Insight Tag Conversions API CRM auto-created conversions CSV file | Last signal was received between four and seven days ago. |
| Awaiting activity (gray) | Conversions API | Waiting to receive information from your Conversions API. You’ll see this status for 48 hours after creating your conversion. If we don’t receive a signal after 48 hours, your status will update to No activity detected. |
| No activity detected (red) | Conversions API | No events have been received for this conversion. |
| Inactive (red) | Insight Tag Conversions API CRM auto-created conversions CSV file | Last signal was received more than seven days ago. |
| Unverified (red) | Insight Tag | No activity detected from your website. |
Conversions API active status additional information
For Conversions API statuses (third-party partner or Direct API), you can click Active in the Status column on your Conversion Tracking page to see more detailed information. This information can include the following:
- Number of events detected in the past seven days
- When the last signal was received
- Match rate percentage
- Number of matching parameters
- Number of deduplicated events
- The name of the conversion that was deduplicated
Keep in mind, the status will update in real time, but it can take up to a few hours for the event count and match rate to populate.
Important to know
If you added an access token to your Google Tag Manager tags before November 2024, it expired one year after creation, which will stop your data from streaming until it’s renewed. Learn how to access your LinkedIn API access token and update your Google Tag Manager tags. Once these steps are completed, new tokens will no longer expire.
Improve your conversion status
If your conversion status isn't showing Active, we recommend you review the following information to help improve your conversion status.
| Conversion source | Conversion status | Troubleshoot | Learn more |
|---|---|---|---|
| Conversions API | Active: Low Match Rate No recent activity No activity detected | Review your setup to ensure it's set up correctly and optimized for strong signal quality. | |
| CRM auto-created conversions | No recent activity Inactive | Confirm that your Business Manager is receiving CRM information and you’ve consented to share your CRM data with Campaign Manager. | Share your Business Manager CRM data with Campaign Manager |
| Insight Tag | No recent activity Inactive Unverified | Visit your website to trigger the Insight Tag. The Insight Tag will send a signal when someone visits a page on your website that has the tag properly implemented. After you visit your website, it might take up to 24 hours for your status to update. |
Related tasks