Vacation Rental Management Association (VRMA)

🌧️ April showers bring May flowers—and new opportunities to grow. 🌸 This May, plant the seeds for a stronger future in the vacation rental industry by joining VRMA. From education and advocacy to powerful connections, VRMA helps your business flourish all year long. Join today and watch your impact grow: https://lnkd.in/ePPKD6rK

🚨 Mission briefing 🚨 Keynote speaker Marc Koehler wants to know—are you ready to step up and report for duty at the #VRMAExecutiveSummit? Chart your course, rally your crew, and prepare to navigate what’s next. ⚓ https://lnkd.in/gfKKaB-N

Pricing alone isn't going to save you in today’s oversupplied short-term rental markets, challenges BookingsCloud General Manager Amber Knight. But visibility, trust, timing, and a data‑first marketing strategy can drive higher‑value bookings. This episode is a must-listen for operators looking to take back control of demand and long-term growth. Listen here: https://lnkd.in/gSFfTpKx

Data is powerful, but only when it’s applied with purpose. Join Aran Ryan of Tourism Economics for an upcoming webinar exploring how insights from the South Carolina Economic Impact Study can be transformed into clear, compelling narratives that strengthen advocacy efforts. Learn how to move beyond the numbers and communicate real value to policymakers and stakeholders. https://lnkd.in/gqChxxyz

🎶 VRMA 26 Nashville registration is OPEN! 🎶 Join the industry’s biggest event to connect with fellow short-term rental professionals, explore new products, and gain real-world strategies that help you stay ahead. We’re delighted to announce our two incredible keynotes—Shawn Achor and Glenn Fogel—who will take the stage and set the tone for what will be an exciting couple of days. Together with short-term rental professionals from around the world, they'll help spark the ideas and conversations shaping what's next for the industry. Practical insights, meaningful conversations, and a clear path forward—all in Music City. Register now: https://lnkd.in/g3GZKsVT

There was a trash can in the office. Overflowing. Ignored. Walked past, by leaders and staff alike. It sounds small, but it became a powerful reminder that culture isn't built in mission statements and strategy decks—it’s built in the little things we either accept or we don't. Great leadership is like that too. It's about stewardship and caring enough to tackle the tasks right in front of you, especially when no one is watching. https://lnkd.in/e4hvM8xH

When decisions carry real consequences, clarity and alignment matter. At the #VRMAExecutiveSummit, keynote speaker Marc Koehler, former U.S. Navy Nuclear Submarine Officer and founder of Lead With Purpose, will share the leadership framework used hundreds of feet beneath the ocean—where hesitation isn’t an option and information is never complete. Drawing from high‑stakes missions critical to national security, Marc delivers practical tools leaders can apply immediately to build trust, strengthen communication, and execute confidently under pressure. https://lnkd.in/gv8zkaNt

VRMA, in partnership with Tourism Economics, has released the Economic Impact of Short-Term Vacation Rentals in South Carolina (2025) report, which highlights the significant contributions short-term vacation rentals make to local economies across the state. The findings reinforce the industry’s value in supporting jobs, generating revenue, and strengthening communities. Read the press release, and this study is available for download exclusively to VRMA members: https://lnkd.in/gPDAkpQD

🌎 Sustainability is showing up in very real ways across the vacation rental space: how guests choose, how listings rank, and how properties compete. A lot of operators already believe it matters. The bigger question is what to actually do with that and how to start without overhauling everything at once. This article gets into where the momentum is coming from and the kinds of changes that are already making a difference, from small operational shifts to how platforms are starting to factor sustainability into visibility. Worth a read if this has been on your radar but hasn’t quite made it into your day-to-day yet. Read it here: https://lnkd.in/gea5rkav #EarthDay #Sustainability #VacationRentals #STR #Hospitality

Policy decisions at the state and local level can shape the future of the vacation rental industry nationwide. The VRMA Advocacy Fund Grant provides financial support to VRMA-affiliated coalitions and organizations working to address legislative, regulatory, or ballot initiatives with broader industry significance. If your advocacy effort could set precedent—or needs support to succeed—this funding opportunity can help. Applications are due by April 30: https://lnkd.in/gb8JGidp