VisitOne

It's personal. Shaped by every digital platform your audiences uses, personalisation is no longer a differentiator it's become an expectation. No two shows are the same and it's the audience as well as the venue that creates that unique experience every night. It’s not about creating a completely unique journey for every individual. It’s about making each interaction feel considered and relevant, which is why we believe that your customers' digital experience should reflect your brand, the performance and their interests. We’ve already created 350+ unique themes for our partners, helping them to: • tailor messages by production and performance type (press nights, special performances, access performances) • recognise membership status and auto-apply discounts for pre-orders • surface relevant upgrades or add-ons at the right moment (packages, pre-orders, programmes, merchandise) • adapt follow-ups based on combined engagement behaviour with VisitOne interactions written back to your ticketing system Integrating VisitOne will enable data-driven personalisation for venues down to performance level and for customers through customised messaging. When the whole experience feels personal your audiences will respond.

Food & beverage is no longer a “nice to have” for arts venues. It’s one of the strongest revenue drivers they can tap into. Purchasing interval or pre-show drinks or even merchandise is not always top of mind when buying tickets; so sending a well timed personalised message post-purchase and pre-show will boost that revenue and reduce queues. At VisitOne, we believe that growth can come from venues making better use of existing assets and audience data, rather than adding complexity or cost. VisitOne connects ticketing and EPOS into a single, joined-up audience journey to: ✔️Drive higher average spend with pre-show, interval and post-show ordering ✔️ Reduce queues and pressure on front-of-house teams ✔️ Use performance-level data to target the right offers at the right moment ✔️ Increase F&B revenue without increasing staffing or infrastructure When food and beverage is treated as part of the wider visitor experience, not a standalone operation, it becomes a powerful and sustainable income stream. Make more of every visit.

What a way to end the week. We're delighted to welcome Royal Court Theatre as the newest venue partner of VisitOne. We'll be working with the Royal Court Theatre providing not only digital tickets and pre-orders, but donations and digital membership cards. For decades, the Royal Court has been one of the most important theatres for new writing, known for backing original voices and staging work that genuinely gets people talking. As the leading force in world theatre for energetically cultivating writers ‐ undiscovered, emerging and established, it's a place with an inspiring legacy and a great future. We're excited to be part of the journey to enhancing customer engagement and revenues and can't wait to work with you!

Timing matters. According to the Sprout Social, Inc. latest blog post "Best times to post on social media in the UK" https://zurl.co/d3zr3 each has an optimal time for engagement. The same is true for when customers receive their theatre tickets. Our partner venues can choose when to send the VisitOne link via SMS to suit the production and the performance. From a few hours before the event for Cadogan Hall to ease entry to the building, to the day before for venues such as Aberdeen Performing Arts, looking to boost pre-orders and shadow booker collection. Engaging with your audiences at the right time reaps rewards; no longer having to scroll through a crowded inbox, your attendees will be able to find their tickets and share them for easy entry and pre-order snacks, drinks and dining to give you additional revenue and staffing management information. All from the VisitOne wallet. If the timing is right for a chat about how we can help you make more of every ticket, we can always book in time for a demo. https://zurl.co/lGUpw

Why our partners call us responsive...For the award winning Campus West venue it was essential that the Zebra Card transition was seamless, and we're delighted we delivered! We build VisitOne hand-in-hand with our venue partners. From onboarding to new features & custom themes, our team listens and acts. Focusing on making life easier for venues and audiences the VisitOne customer engagement platform is designed to engage better with audiences and drive additional revenue. Working across venue departments from marketing, commercial and IT we know that being responsive is essential to success. If you want to have a chat about how we can help, just get in touch, and we'll respond.

Secure digital tickets can and should open up a fully connected journey providing a powerful new way to drive additional revenue. The ticket sale is the start of a customer's engagement with your venue and by timing the release of tickets you can also reduce queues at incoming. This convenience is the foundation of improved revenue. When guests access their tickets through a digital wallet, you gain the ability to deliver relevant, timely, personalised offers at exactly the moment customers are most likely to respond. Platforms like VisitOne enhance this even further by integrating tightly with existing ticketing systems. That means venues can: Deliver tailored messages based on show type, audience segment, or performance date Promote offers that match customer behaviour Capture details of shadow bookers for future targeted marketing Keep brand consistency through fully customised themes and colours This combination of convenience and personalisation ultimately drives incremental revenue without additional staff time or operational strain. Our Insights blog The Power of Digital Tickets covers this topic. https://zurl.co/DjuBL If you want to increase revenues and make more of every ticket, let's talk about how we can partner with you.

A really interesting report from Indigo Ltd - Membership Matters - is an Indigo Share: Hot Topic, sponsored by Line-Up and Substrakt. The key takeaways for us are that arts organisations want to understand more about their audience's motivations and to drive additional revenue, whilst audiences want to benefit from convenience, support and value savings and priority/ access. Reducing friction for your members and enabling easy to access benefits and communications is something we believe will boost your revenue opportunities and your member satisfaction. Which is why membership cards in the VisitOne Wallet are always available, alongside pre-orders, event information and shareable digital tickets. With personalised communication and event information available this is just one of the reasons Brighton & Hove Museums chose VisitOne for their membership delivery across 5 sites, and Storyhouse chose VisitOne for their membership scheme before adding the rest of the VistOne suite of features for their audiences. Find out more about how Storyhouse Integrated our digital wallet to give them a seamless digital membership solution and increased revenues. https://zurl.co/DxU1a

We're really proud to be sponsoring the first Business of the Arts Summit. Arts Professional has created a day for people making critical decisions on income, costs, budgets, and strategy in arts & culture. Conway Hall on 13th May, we'll be joining over 100 delegates at what will be an interesting forum to share ideas, compare approaches and leave with fresh thinking and new connections.

It was a busy March for ticketing professionals with both the Tessitura TLCC event and Ticketing Professionals Conference creating great environments for collaborating and sharing new ideas. One of the key themes that came out from both events was how can venues develop new audiences and connections. Very few people attend cultural events alone. That shared experience with friends or family members is just one of the ways live performance enhances lives. So how can you know everyone attending? We know that the average theatre booking is for 2+ people and with the ticket share functionality within VisitOne those shadow attendees can have their digital tickets securely forwarded. You will be able to know who they are and make new connections. Even a small increase of 3% of quality connections could add hundreds of thousands to your bottom line. VisitOne enables venues to capture those “shadow bookers”, adding valuable new names to the database: • A clearer picture of who’s attending • More personalised communication • A bigger pool of audiences to engage with 👉 Find out about our secure digital ticketing and other revenue driving features designed to help your venue thrive -https://zurl.co/ixGg0

What if your venue is losing revenue not because of pricing… but because of timing? Average Transaction Value (ATV) is the pulse of a venue’s commercial health and growing it doesn’t need to mean pushing staff harder or increasing ticket prices. The real unlock is capturing the “perfect‑moment” upsell, when guests are most willing to buy without friction. Our anonymised venue data shows an ATV of £17 for pre‑orders, a meaningful revenue stream that often goes unrealised without a seamless pre‑show platform. That’s why venues using VisitOne see bar revenue increase by up to 20%, proving that when you remove barriers, you can unlock vital additional revenue.