Virtual Minds

Nothing is as constant as change – with this in mind we are announcing a change at the top of Virtual Minds: Thomas Peruzzi is stepping down as Spokesman of the Management Board by the end of january to pursue new professional challenges. Since joining in 2017, Tom has been instrumental in our transformation into a leading European adtech player. From the launch of the Media Manager to our expansion across Europe, his expertise has shaped our path. A huge thank you, Tom, for eight successful years! Looking ahead, we are pleased to guarantee full continuity. Our experienced management team, Ricarda Jebsen and Dirk von Borstel, will take over Tom’s responsibilities, ensuring we stay on course as the leading adtech specialist in Europe. You´ll find the full press release on our website.

Help us shape the future of ad tech by joining the Virtual Minds team! We don't play catch-up at Virtual Minds – we build the tools that lead the way. From our Active Agent DSP to our pioneering Virtual Minds Media Manager, we empower the European digital advertising industry to improve. However, it's our people who make the magic happen, not just our technology. 💡💪 We’re a bold mix of creative minds, data enthusiasts, coding experts and industry professionals. What unites us? A drive to innovate and a culture that values freedom, growth and good vibes. What can you expect? 🕒 Work that works for you: flexible hours and remote working possibilities 🧠 Ongoing development, from language skills to in-depth tech training 🌍 An international team with heart and humour ⭐️ And more! We're looking specially for a 𝗦𝗼𝗳𝘁𝘄𝗮𝗿𝗲 (𝗔𝗜) 𝗗𝗲𝘃𝗲𝗹𝗼𝗽𝗲𝗿 (𝗳/𝗺/𝗱) Ready for your next big move? Let's build something amazing together! Apply here https://lnkd.in/ejQ6Gdyy

🏆Awards are great. But being recognised for work you genuinely believe in is on another level entirely. Winning the Best Sell-Side Technology Innovation award at the European Video Awards 2025 by VideoWeek for the second consecutive year is a real source of pride for everyone at Virtual Minds. 💪It’s a reminder that all our hard work, technical expertise and constant drive to improve is making a real difference. The EVAs celebrate the people and technologies that are shaping the future of video and connected TV, and we’re grateful to be part of that journey.

In one of the latest episodes of 𝘛𝘩𝘦 𝘛𝘝 𝘚𝘰𝘤𝘪𝘦𝘵𝘺, which is wonderfully moderated by MICHEL JUVILLIER, Hossein Houssaini sat down with Nicolas MIGNOT and Sascha Stojakovic to discuss one of the industry's biggest questions right now. How can we make linear TV as easy and flexible as CTV for advertisers?📺 🔎From an operational perspective, the obstacles are clear: linear TV is still tied to commitments made in advance, lengthy planning cycles and legacy workflows that were not designed for a real-time, programmatic world. Add to that the fragmented measurement and outdated tech stacks on the broadcaster side, and it's obvious why CTV feels so much smoother. At the same time, AV and digital teams are merging, and they need technology that supports this hybrid reality.🤝 Integrations, collaboration and flexible buying logic are no longer just “nice to have”. They are the foundation for making linear TV competitive again. Watch the full episode here ▶️ https://lnkd.in/e_m38WKH

At ADZINE CONNECT 𝗩𝗶𝗱𝗲𝗼, Thomas Peruzzi offered a candid perspective on the future of effective targeting in CTV and DOOH.👀 The core idea is to link identifiers smartly across channels in order to unlock reach without over-frequency, heavy deduplication or legal issues, because real effectiveness doesn’t start with more data, but with smart orchestration. 🤯We're talking about billions of decisions made every day in milliseconds while the identity landscape continues to expand and privacy requirements such as GDPR must be adhered to by default. That's where solid infrastructure becomes the real differentiator.

Happy New Year, everyone! 🎉2025 wasn't just about keeping the pace, it was about redefining it. We challenged norms, refined processes and made a real impact. This recap only shows some of the highlights - the real story lies in the work we did together.  🤝Thanks for being part of the journey and to everyone who pushed, inspired, and challenged us along the way. Here's to 2026 and all that lies ahead!💫

As 2026 approaches, we’re pausing to appreciate what truly matters: the people, the partnerships and the progress we’ve made together. ⭐️To our clients, thank you for your trust and vision, and for the challenges that have pushed us to grow. You’re the reason we strive to do better every day. 🤝To our partners, thank you for bringing your ideas, energy, and expertise to the table. You’ve helped us turn collaboration into real impact. This year has been a rollercoaster ride, full of change, innovation, and powerful learning moments. Above all, however, it has been shaped by the people behind the scenes (yes, you!), who bring passion, creativity and commitment to everything we do.💫 🎄As we head into the holiday season, we’re celebrating not just the highlights, but also the relationships that made them possible. Here's to rest, reflection and all the things that recharge us for the road ahead. We can’t wait to continue building, evolving and succeeding together in 2026. Happy holidays and a brilliant start to the new year! 🥂🎉

Are you familiar with the d-force academy? This free training and continuing education programme on programmatic advertising, specifically for the DACH market, provides you with first-hand insights and qualified knowledge transfer on all aspects of programmatic advertising. 👩🎓 👨🎓 The academy just launched three brand-new Expert Courses designed specifically for experienced users of our Active Agent DSP. These new formats are compact, efficient and challenge you with real-life case studies and advanced questionnaires, providing the perfect opportunity to hone your practical skills and take your knowledge to the next level. The new expert tracks include: 🔺ATV Expert Course 🔺CTV Expert Course 🔺InStream Expert Course To pass the exam, you need in-depth experience in working with the respective campaign types within Active Agent DSP. After completing a course, you will receive an official certificate and a social badge that you can use to enhance your digital profiles – e.g. on LinkedIn – and showcase your expertise. 🏅 🎓Test your knowledge now and achieve expert status. We look forward to seeing you at the d-force academy! https://lnkd.in/gvNV3wEW (𝘗𝘭𝘦𝘢𝘴𝘦 𝘯𝘰𝘵𝘦 𝘵𝘩𝘢𝘵 𝘵𝘩𝘦 𝘤𝘰𝘶𝘳𝘴𝘦𝘴 𝘢𝘳𝘦 𝘰𝘯𝘭𝘺 𝘢𝘷𝘢𝘪𝘭𝘢𝘣𝘭𝘦 𝘪𝘯 𝘎𝘦𝘳𝘮𝘢𝘯)

We had the absolute pleasure of joining forces with Nicolas MIGNOT (FreeWheel) and Sascha Stojakovic (Seven.One Entertainment Group) for a new episode of The TV Society, which was expertly moderated by MICHEL JUVILLIER. 📽️It was genuinely inspiring to be part of this line-up, as the topic is highly relevant right now. Hossein Houssaini of Virtual Minds broke down the challenge in clear, actionable terms. The digital-first economy has reshaped expectations: advertisers want flexibility, targeting, programmatic access, and transparent, CPM-based buying - all without the heavy commitments traditionally associated with linear TV. 📺At the same time, linear TV remains a major force in many markets. This is precisely why integrating CTV principles into linear is so important. The full episode is now live ▶️  https://lnkd.in/e_m38WKH

2026 is just around the corner, bringing with it a wave of transformation across the advertising ecosystem. So, what's next for programmatic advertising? Which technologies, strategies and signals will influence our planning, targeting and measurement?🤔 In our latest industry outlook, ad tech expert Thomas Peruzzi breaks down the five key forces that will define the year ahead, from identity and attention to AI and regulation. 💭His perspective helps advertisers, agencies, and publishers prepare for the future and empowers them to actively shape it. 🔎📰Read the full article here https://lnkd.in/eVsRrD8s to find out how data sovereignty, smarter modelling, and a shift in mindset are reshaping the programmatic landscape in 2026 and beyond.