VIM Group | Team Farner

What if brand inconsistency is not a design issue at all? In many organisations, the real challenge sits beneath the surface. Not in how the brand looks, but in how it works across systems. ⚙️ Your brand does not live in guidelines. It operates across systems like DAM, CMS and marketing automation, where misalignment quickly turns into friction. 👉 Swipe for a few key insights In our latest blog Pieter Bosschaart, Client partner at VIM Group, explores how brand intelligence helps organisations connect these systems and bring more clarity, consistency and control into execution. 🔗 Read more: https://lnkd.in/esZg4gGR #BrandTransformation #BrandGovernance #BrandTech #Rebranding

If you’re considering a rebrand, I’d encourage you to think about it in a slightly different way. A rebrand isn’t just a design project. It’s an operational change programme that touches people, process, technology, suppliers, and customer experience, and more often than not, all at once. And that’s where a lot of rebrands get unnecessarily expensive: not because the strategy is wrong, but because the organisation underestimates what it takes to implement it properly. Success depends on how it’s translated. Your boards, legal, procurement, IT, private equity… they all define success differently. The teams that win are the ones who can translate brand ambition into each stakeholder’s language: risk, compliance, cost, speed, employee impact. What’s the most valuable lesson you’ve learned from going through a brand change? #brandchange #rebrand #brandimplementation

🌱 The Power of ESG in Branding ESG is no longer a reporting exercise. It is becoming a core driver of trust, resilience and long-term brand value. What this means in practice: ✔️ ESG strengthens trust with consumers, investors and talent ✔️ It supports risk mitigation and regulatory compliance ✔️ It differentiates your brand in a competitive market Many organisations define ESG ambitions. Fewer translate them consistently across every brand touchpoint. That is where real impact is created. In our blog Pieter Bosschaart, Client Partner at VIM Group, explains how organisations can turn ESG ambitions into tangible brand impact. Want to read more?: https://lnkd.in/eX8wXxhp Want to know if your brand is ESG compliant? Complete our ESG Brand Scan and receive a free initial assessment: https://lnkd.in/eNfScYMv #ESG #BrandStrategy #Sustainability #BrandTransformation

Rebranding is often seen as a moment to change how a brand looks. But its real value lies elsewhere. It is one of the few moments where organisations can rethink how their brand actually works:  ✔️ Across governance ✔️ Across systems ✔️ Across workflows Because in complex environments, brand consistency is not a design challenge, it's an operational one. Without addressing the operating model behind the brand, the same inefficiencies will return. Only under a new identity. In our latest blog, Pieter Bosschaart shares how brand intelligence helps organisations turn rebranding into a structural advantage. 🔗 Read more: https://lnkd.in/esZg4gGR #BrandTransformation #BrandGovernance #BrandTech #Rebranding

How do you truly make a brand transformation after a merger successful?   A merger or acquisition is about more than bringing two brands together. It means aligning two different realities, where systems, processes, decision-making, and culture all need to be aligned. That’s exactly where success is determined - whether a brand transformation gains traction or stalls.   Successful rebranding is therefore not just about design. It’s about organisation. It requires a clear view of impact, the ability to assess risks early, and the discipline to manage complexity step by step. Not as an afterthought, but as an integral part of the transition from day one.   Arjan Kapteijns, Client Partner at VIM Group, discusses in his recent blog, common pitfalls and provides guidance on how to address them successfully: https://lnkd.in/ehR-iW4B   #BrandTransformation #PostMergerIntegration #Rebranding

🌍 A global brand rebranding is never just a name change. When Hanseatic Global Terminals integrated the former SAAM Terminals portfolio, the ambition was clear: introduce a consistent brand in Latin America and prepare the organisation for future growth. “Being able to rely on the expertise of the team at VIM Group was critical to the success of this rebranding project, especially given the tight timeline.” – Nienke K., Communications and Marketing Manager. 👉 Read the full case here: https://lnkd.in/eiYFwhkE #BrandTransformation #BrandGovernance #GlobalBrands #VIMGroup

35 years of VIM Group 🎈 Thirty-five years ago, VIM Group started with an ambition: to bring structure, clarity and confidence to brand change. Today, we proudly celebrate a milestone shaped by collaboration, trust and long-term partnerships. Over the years, we have supported brand leaders in navigating complex brand transformations. Combining strategic guidance with Brand Technology to help organisations implement change with precision, minimise risk and protect brand value. We have grown step by step. Project by project. Client by client. Country by country. Most importantly, we have done it together — today as part of Team Farner. To our clients, partners and colleagues: thank you for your trust and for allowing us to be part of your brand journey. We look forward to continuing to build the future of brand transformation & brand technology, one step at a time. #VIMGroup #35years #anniversary

Brand is not a visual afterthought in M&A. It is a critical driver of value creation. With M&A activity expected to peak this year, organisations are preparing financially and operationally. Yet one decisive value lever is still too often addressed too late: the brand. On average, a brand represents around 20% of a company’s value. Despite this, brand strategy and governance frequently remain outside the core M&A workstream until after the deal is signed — increasing the risk of fragmentation and unrealised value. Integration rarely fails because of flawed financial logic. More often, it breaks down around identity, alignment, and execution. In this blog Arjan Kapteijns, Client Partner at VIM Group, explains why brand due diligence and structured brand implementation should be embedded in the M&A agenda from day one. Read the full article here: https://lnkd.in/eEJKvK-8 #MergersAndAcquisitions #BrandStrategy #BrandTransformation #BrandGovernance

Thomas Marzano argues that in an agentic economy, brands must be both lovable to humans and legible to machines. In his latest article for Brandingmag, Arjan Kapteijns (Client Partner at VIM Group) explores what that means for the future of Lovemarks and introduces the idea of the Agentic Lovemark: a brand that combines emotional meaning with machine trust. For us at VIM Group, the implication is clear. Love lives in strategy. Machine trust lives in strong brand management and implementation. AI systems don’t read positioning decks. They read patterns. Consistency. Structure. Governance. Repetition across touchpoints. That means brand management and brand implementation are no longer downstream activities — they are strategic enablers of visibility and preference in an AI-mediated world. A strong read on where branding is heading: 👉 https://lnkd.in/eVyF_vQA #BrandManagement #BrandImplementation #BrandStrategy #AgenticEconomy #VIMGroup

How do you rebrand a multinational giant without disrupting 30 million daily product sales? 🌍 When Reckitt transitioned from RB to Reckitt, the challenge wasn’t just about a new name - it was about delivering a global rebrand at scale, with precision and purpose. From planning a three-year implementation strategy to coordinating 50+ global facilities and migrating 40,000 employees to the new brand identity, VIM Group partnered with Reckitt every step of the way. The result? A seamless, cost-efficient rebrand aligned with corporate purpose, supported by strong governance, and embedded into daily operations. Here’s how Reckitt’s Head of Corporate Brand & Collateral described the rebrand journey with VIM Group: “Navigating a corporate rebrand with many moving parts is always tricky for any organisation… Through our cooperation with VIM Group, we were able to successfully plan for, and execute our rebrand to Reckitt, maximising our available resources with that of VIM Group to build an agile and effective team.” 👉 Read the full case study here: https://lnkd.in/eYXEZW3w #Rebranding #BrandImplementation #BrandChange #BrandTechnology #VIMGroup #CaseStudy