Uniform Group

#SomewhereOpenDiary: Senior Client Director, Mark Lee and Associate Director, Scott McCubbin will be heading over to UKREiiF next month. 📍 Royal Armouries Museum and New Dock, Leeds 🗓 Tuesday, May 19 to Thursday, May 21 Our team is interested to see where AI and tech are genuinely making a difference this year. If you’re also attending and would like to say hello, Mark and Scott would love to connect. More open diary entries to come. #UKREiiF #UKREiiF2026 #Leeds

Following on from last week, we’ve taken one of the most striking images from our 120 Fleet Street CGI suite as a starting point – using it to demonstrate how we’re incorporating AI into our workflow. Settling on the right mood for a project takes exploration. Light, colour, texture, weather, the smaller cultural details – all of it shapes how a place is read and how its story is told. Using AI, we can quickly test and iterate on these variables – building out a range of possibilities from a single image. Flick through to see how the same scene can be read in different ways, as the mood shifts. It’s this ability to build out a breadth of options early that helps us land on a clear visual direction, more efficiently. Full case study → link in comments. #AI #MoodTest #ArchViz #London #Developer #LondonPropety #CG #FleetStreet

A series of Ramhan Island’s quieter moments. The destination was always envisioned as a place shaped by water. In the film we created, that idea guided every frame – villas opening onto the shoreline, marinas coming to life, and calm spaces where water, architecture and landscape meet. Small moments of peace and stillness woven into the wider story of the island. Link to the full film and CGIs in the comments. #MiddleEastDevelopment #Masterplan #LuxuryRealEstate #WaterfrontLiving #AbuDhabi #RealEstateDevelopment

At Diriyah Gate, the geometric façade captures light against a clear, uninterrupted sky. In brighter conditions, the pattern reads as crisp and controlled. As the light softens, texture builds dimension in layers, shifting the experience from surface to space. With each change in light, shadows deepen and recede. The form gains weight, depth and presence. Detail by detail, the architectural intent accumulates. Step back, and the full scale reveals itself. Project: Diriyah Gate, Riyadh | HKS Architects Full case study in comments.

Elevated stills, lifestyle-led moments, a development brought to life beyond the frame. For MiZa, Abu Dhabi, we’ve built on our existing CGIs, extending them through AI into a placemaking, lifestyle-led film edit. Vignettes, subtle animation and stock integration are synced to music and shaped through brand into a short, high-impact piece. AI excels at speed and immediacy. It’s most powerful when the brief prioritises vision over microscopic precision, where impact carries more weight than finesse. Used well, it amplifies atmosphere and moves the story forward. AI is embedded within our workflow, applied selectively and always led by creative direction. More to come as we open up our latest series exploring AI in practice. #AI #AbuDhabi #ArchViz #CGI #AIFilm #Animation #PropertyDevelopment #BrandStorytelling

A new chapter is unfolding along Liverpool’s waterfront. Kings – formerly King Edward Triangle – sits at the centre of that shift. A £1bn mixed-use neighbourhood positioned between the city centre, the northern docklands, and the River Mersey. At this scale, clarity matters early. Long before construction completes, before occupation, before the skyline changes – perceptions are already forming a view of the place. That’s where brand begins. Working with Davos Property Developments, Beetham Davos Ltd and Brock Carmichael Architects, we developed the positioning and brand identity for Kings – creating a framework designed to carry the ambition of the scheme from day one. #Liverpool #Waterfront #Regeneration #UrbanDevelopment #CityMaking #Placemaking