A huge thank you to Karyn Schoenbart at Duo Partners for giving TruRating a shoutout during her CEO Experience talk at Women in Retail Leadership Circle, CEO Summit in Miami. It was incredible to see a room filled with so many brilliant, inspiring women shaping the future of retail — leaders, founders, operators, innovators and changemakers who are pushing the industry forward every day. Women in Retail does such amazing work in this field, not just by creating space for these conversations, but by championing the women behind them. And of course, it meant a lot to hear TruRating mentioned as part of Karyn’s session on future retail technology. Karyn spoke so clearly about what customer feedback tools need to deliver for businesses today: ⚡ Representative insight 📍 Captured in the moment 🛒 Connected to the actual store experience 📈 Linked to the staff behaviors that drive revenue 🔎 Clear enough to show where consistency gaps exist — and what can be learned, coached and scaled Thank you again, Karyn, for including us in the conversation — and thank you to Women in Retail for bringing together such a brilliant community of leaders.
TruRating
Market Research
London, England 6,951 followers
We turn everyday customer feedback into performance intelligence by connecting experience, behavior, and spend.
About us
We help retailers and hospitality leaders and operators turn real-time customer feedback into performance intelligence, hearing from an average of 88% of customers in-store through our patented point-of-payment technology and 53% online through seamless digital integrations. With over one billion ratings collected worldwide, our AI-powered performance intelligence platform transforms genuine shopper sentiment into the clarity leaders need to improve experiences, measure performance, and drive growth across every channel. Each rating contributes to a more transparent world of customer feedback, streamed to public profiles so shoppers and businesses alike can trust what they see. And with every question answered, we donate to children’s charities across our markets. We are a global multi-award-winning company with teams in the UK, North America and Australia, partnering with many of the world’s most loved brands across grocery, fashion, beauty, and beyond. To learn more, contact: hello@trurating.com.
- Website
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http://www.trurating.com
External link for TruRating
- Industry
- Market Research
- Company size
- 51-200 employees
- Headquarters
- London, England
- Type
- Privately Held
- Founded
- 2014
- Specialties
- Consumer Insight, Payments, Analytics, Retail, Innovation, Data, CX, Business Intelligence, and Store Operations
Locations
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Primary
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107 Leadenhall Street
London, England, GB
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828 Ralph McGill Blvd NE
Atlanta, Georgia 30306, US
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40 King Street
Sydney , New South Wales 2000 , AU
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Get directions
107 Leadenhall Street
London, England EC3A 4AH, GB
Employees at TruRating
Updates
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🌟 Profile Page Spotlight: Ocean State Job Lot – Chatham, Massachusetts 🛒 At the elbow of Cape Cod—where the Atlantic meets Nantucket Sound—this Ocean State Job Lot location is making waves of its own. 🌊✨ With an outstanding 4.84/5 star rating from 57,024 verified customer responses, this store is delivering a consistently exceptional experience. 💬 Even better? 🙌 96% of shoppers say the service here is terrific 🛍️ 90% rate the product selection as excellent 💸 94% say their purchase was well priced ⭐ 94% describe their overall experience as amazing That’s what high-performance retail looks like—measured in real time, by real customers. Known for delivering unbeatable value and a “treasure hunt” shopping experience, Ocean State Job Lot continues to win loyalty by putting customers first—store by store, moment by moment. And in a place as dynamic as Chatham, where tides shift and landscapes evolve, consistency like this really stands out. At TruRating, we’re proud to partner with Ocean State Job Lot to capture the voice of the customer at scale—turning everyday transactions into insights that drive performance and growth. ❤️👂 📍 Explore what Chatham shoppers are saying and why it matters: 🔗 https://lnkd.in/d4PqMwRi Here’s to terrific service, great value, and feedback that helps retailers stay one step ahead. 🚀 #OceanStateJobLot #CustomerExperience #VoiceOfCustomer #RetailPerformance #TruRating #RetailInsights
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TruData Thursday 📊 Shoppers aren’t just reacting to price increases… they’re anticipating them 👀 In athletic & footwear retail, discount-seeking jumped +10 percentage points in just 6 weeks. 👟📈 That’s not gradual behavior change — that’s shoppers shifting before prices fully hit. 💡 What’s happening here? Customers are picking up on signals (inflation, tariffs, rising costs)… …and adjusting their behavior in advance. For retailers, that creates a narrow window: ➡️ Lean into promotions before demand peaks ➡️ Adjust pricing strategies proactively, not reactively ➡️ Capture value while shoppers are actively searching for it Because by the time price pressure is obvious… your customer has already changed. #TruDataThursday #RetailInsights #ConsumerBehavior #RetailStrategy #PricingStrategy #CX #RetailTrends
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A great first day at the Retail Technology Show 👏 Huge thank you to our partners Zipline for featuring TruRating on their booth. It’s been brilliant to see so many conversations focused on one big shift happening in retail right now: 👉 moving from insight → action in real time Because that’s the real unlock for retail leaders today… knowing what’s happening in-store, right now - and what to do about it. That’s exactly what our partnership with Zipline is all about. By bringing TruRating’s real-time customer signals directly into Zipline’s daily workflow, store teams can: ✨ Spot experience breakdowns as they happen (not weeks later) ✨ Focus on the actions that actually move conversion and ATV ✨ Coach teams with clarity, not guesswork In other words, connecting customer feedback directly to execution, where it belongs. If you’re at the show today, come and chat with Denis Maharjan from our team. He’d love to walk you through how we’re helping retailers close the loop between customer experience and store performance. #RTS26
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Retail store design shouldn’t just look good on a mood board or in a pilot store. It should consistently drive performance across every location, every shift, every customer interaction. Shoppers want more engaging stores and expect a multi-sensory experience, which means the pressure is on to create spaces that don’t just represent the brand, but actively influence how customers move, feel, and spend. But here’s where things start to break down. A new layout gets approved, early results look promising, and the concept builds internal momentum… until it hits real-world complexity at scale. Customer flow doesn’t behave as expected, product visibility isn’t consistent, frontline teams don’t guide the journey in the same way, and suddenly conversion and ATV start to vary without a clear explanation. That gap between design intent and execution reality is where even the best ideas lose impact. The retailers getting this right are shifting their mindset, treating store design not as a one-time project, but as a live, measurable system that evolves with real customer behavior. ✨ They observe how customers actually navigate the space, rather than relying on assumed journeys 🛍️ They connect layout decisions directly to revenue metrics like conversion and basket size ⚡ They validate execution continuously, store by store and shift by shift, not weeks after the fact 📈 They turn frontline behavior into a measurable growth lever that can be coached and scaled So the real question isn’t whether your store looks the part. It’s whether it’s delivering results… right now… where it matters most. 📘 Read our full guide to store design: https://lnkd.in/eTypFtAM #RetailDesign #StoreOperations #CustomerExperience #RetailStrategy #InStoreExperience #RetailInnovation
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See you there, Australia 🇦🇺 Our own Dylan Berrington will be at iMedia Summits & Events AU, NZ & SEA (April 22–24) — bringing together retail leaders to exchange ideas, challenge thinking, and explore what’s next for the industry. If you’ll be attending, reach out to Dylan 👋 He’d be happy to share how TruRating is helping retailers unlock Performance Intelligence — capturing real-time feedback at the point of payment and linking it directly to transaction data to reveal what truly drives conversion, ATV, and repeat visits. Because better retail decisions start with better signals. 💡 #iMediaSummit #RetailInnovation #CustomerExperience #RetailTech #PerformanceIntelligence #TruRating #ANZRetail #RetailLeaders
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TruData Thursday 📊 Turns out today’s shopper isn’t choosing between price or values… they’re choosing both. In value & department retail, ~47% of shoppers are actively seeking promotions — while ~47% are also prioritizing ethical brands. Same shoppers. Same moment. Two competing (but coexisting) mindsets. 💡 What does that mean for retailers? It’s not about picking one strategy — it’s about flexing in the moment: ➡️ Lead with value when price sensitivity is high ➡️ Reinforce purpose when values take the lead Because the real opportunity isn’t segmenting customers… …it’s understanding which mindset shows up this time. #TruDataThursday #RetailInsights #CustomerBehavior #RetailStrategy #ConsumerInsights #CX #RetailInnovation
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Ready for takeoff ✈️ Paradies Lagardère is officially live with TruCoaching — turning insight into targeted action, and action into measurable performance. By combining in-the-moment customer feedback with transaction data, TruCoaching goes beyond highlighting what’s happening. It sets clear, store-level targets tied to real revenue opportunity — then shows teams exactly how to reach them. For a travel retail leader like Paradies Lagardère, that means moving with precision: ✨ Store-specific targets grounded in real performance gaps 📈 Coaching directly linked to ATV, conversion, and loyalty 🎯 Clear, personalized actions for each store, grounded in their operational playbook 🔁 Ongoing progress tracking so teams know how they’re performing — not just where they stand Because better performance isn’t about more data — it’s about knowing what to do next, and how close you are to getting it right. We’re excited to be on this journey together. #TruRating #TruCoaching #TravelRetail #RetailInnovation #CustomerExperience #AI #PerformanceIntelligence
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Big ideas. Real tech. And a whole lot of retail innovation 🚀 We’re heading to Retail Technology Show 2026 — where the brightest minds in retail and tech come together to explore what’s next for the industry. From cutting-edge solutions to game-changing conversations, this is where the future of retail takes shape. And this year, you’ll find us alongside our partners at Zipline 🤝 📍 Booth X48 👋 Come say hello to Denis Maharjan from TruRating We’ll be there talking all things Performance Intelligence — how retailers can turn real-time customer feedback into measurable growth, right at the point of payment. Curious how it works? Or just fancy a chat about what’s actually landing with customers today? You know where to find us 👀 #RetailTechnologyShow #RTS2026 #RetailInnovation #CustomerExperience #RetailTech #PerformanceIntelligence #TruRating #Zipline #RetailInsights
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“We are finally receiving feedback that can drive change.” That line from Canada Post / Postes Canada says a lot. Because the problem for most enterprise businesses isn’t getting more feedback... It’s getting feedback that’s timely, specific, and actionable enough to actually improve what’s happening on the ground. With TruRating, Canada Post is gaining visibility at location level by hour, day, and week. That means less waiting, less guesswork and a much clearer view of where experience is working — and where action is needed. When customer insight is captured in the moment, teams can move faster, coach smarter, and make better decisions with confidence. A huge thank you to Canada Post for their continued partnership, and for putting it so powerfully. If you’re still relying on delayed surveys or anecdotal reporting to understand customer experience, it may be time for a different signal. #CustomerExperience #StoreOperations #VoiceOfCustomer #RetailLeadership #OperationalExcellence
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