Most sales managers only hear about 4% of their team's calls. That means 96% of what's actually happening in your deals, objections, hesitations, and buying signals goes unnoticed. For small and mid-sized sales teams, that blind spot is even more costly. You don't have the luxury of losing deals you should have won. Our CEO, Adam Rubenstein, broke down exactly how to measure the ROI of conversation intelligence into four clear pillars: 📈 Win rate improvements of 22–28% within 90 days ⏱️ Call reviews cut from 60 minutes to 2–3 minutes 🚀 Faster new hire ramp-up without a formal training department 🎯 Forecasts based on buyer reality, not rep optimism If you're leading a growing sales team and trying to figure out whether CI is worth the investment, this framework will give you the answer. Adam's full breakdown is waiting for you in the comments. #ConversationIntelligence #SalesLeadership #SalesROI #SMBSales #AI
Traq.ai
Software Development
Atlanta, GA 833 followers
Use AI to Understand your buyers & Win more deals.
About us
Traq.ai is transforming the sales process by eliminating guesswork and replacing it with objective, data-driven clarity. Our AI-powered platform records, transcribes, and analyzes every sales conversation to uncover the real needs, motivations, and buying signals of your prospects, so you can take the right next steps and close more deals. With Traq.ai, sales teams get more than just transcripts, they get intelligent, actionable insights. Our platform surfaces hidden patterns, identifies risks and opportunities, and highlights key follow-ups and coaching moments that other tools miss. Built on advanced Machine Learning, Traq.ai continually evolves to deliver sharper insights over time. From strategy meetings to live calls, training sessions to pipeline reviews, Traq.ai empowers your team to understand what’s really happening in every deal. No more missed signals, no more missed sales. Just smarter selling — powered by Traq.ai.
- Website
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https://www.traq.ai
External link for Traq.ai
- Industry
- Software Development
- Company size
- 2-10 employees
- Headquarters
- Atlanta, GA
- Type
- Privately Held
- Founded
- 2020
- Specialties
- Conversation Intelligence, AI for Sales, Sales, and Sales enablement
Locations
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Primary
Get directions
Atlanta, GA 30518, US
Employees at Traq.ai
Updates
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Most sales coaching is broken. Managers coach when they find time. Reps get the same generic training. And nobody measures whether any of it actually improves performance. It doesn't have to work this way. When every sales call is analyzed automatically, coaching becomes a system, not a random act. Adam Rubenstein wrote a practical framework for building a coaching operating system using conversation intelligence: ✅ Individual coaching profiles based on real call patterns ✅ AI aligned to YOUR sales methodology ✅ Reps owning their own development daily ✅ Coaching impact measured per rep, not just team averages Read the full framework 👉 link in the comments #SalesCoaching #ConversationIntelligence #AI #SalesLeadership #TRAQ
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60% of Sales Teams will Miss their Quota Fix This Problem NOW! No big learning curve. No guesswork. Most teams have a sales process but not a system and that’s why 60% will miss targets this year. We’ll show a clear, simple path to immediate, meaningful results so your team performs better this quarter, not “someday.” What you’ll learn: • How to build a coachable, repeatable sales system using AI • How to improve rep performance by 25%+ with targeted coaching • How to understand why deals are really won or lost before quarter-end Register for Nov 13 at 1:00 PM ET: https://lnkd.in/eE65B6fD hashtag#SalesProductivity hashtag#RevOps hashtag#AI hashtag#SalesEnablement
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Not sure where to start with AI in Sales? No big learning curve. No guesswork. In this webinar, we’ll show exactly how teams plug AI into their day-to-day without changing their sales tech stack. We’ll show a clear, step by step path to immediate, meaningful results so your team performs better this quarter, not “someday.” What you’ll learn: • How to plug AI into your workflow without disruption • How to auto-capture call insights and turn them into next-best actions • How to lift win rates while protecting your team’s time and energy Register for Nov 13 at 1:00 PM ET: https://lnkd.in/eE65B6fD hashtag#SalesProductivity hashtag#RevOps hashtag#AI hashtag#SalesEnablement
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Coach more, win more Coaching doesn’t have to be time-consuming. Most sales teams spend less than 5% of the week coaching, yet about 15 coaching sessions per month can correlate with a 28% lift in win rate and 91% quota attainment. In our webinar, we’ll demo how AI surfaces the exact moments to coach so managers spend less time searching and more time improving outcomes. Join us Thursday, Nov 13 at 1:00 PM ET: 👉 https://lnkd.in/eE65B6fD #SalesCoaching #SalesOps #AI #Performance
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Our CEO, Adam Rubenstein just dropped some serious knowledge on the The Innovators & Investors Podcast 🎙️ The big takeaway? Sales isn't just an art anymore. It's becoming a data-driven sport. Think about it: top athletes don't just "wing it" during games. They study game film, get continuous coaching, and measure every aspect of their performance. Yet most sales teams still rely on gut feelings and subjective assessments. Adam breaks down how we're changing that at Traq.ai by analyzing actual sales conversations with AI. We're not just tracking if calls happened. We're scoring HOW those conversations went. Rapport building, question quality, urgency creation, and customer sentiment. It's all measurable now. The result? Sales reps receive immediate feedback (similar to watching game film) and can actually coach themselves to improve. No more guessing what went wrong or right on that call. One standout insight from the episode: Creating urgency isn't about rushing prospects. It's about clearly articulating the real consequences of inaction. Make it personal, make it relevant, make it genuine. Worth a listen if you're serious about building a modern sales organization that blends AI objectivity with human empathy. 🎧 Catch the full episode at https://lnkd.in/e4tWbb6b #SalesPerformance #AIinSales #SalesCoaching
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Coaching Sales at Scale: How AI Makes Reps More Effective with Adam Rubenstein, CEO, Traq.ai
https://www.youtube.com/
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Why Your CRM Feels Like a Rolodex — And How TRAQ Changes That Every sales team relies on its CRM. It's supposed to be the operational hub where reps manage deals, managers assess pipelines, and executives drive strategic decisions. But the reality? Most CRMs today feel more like digital Rolodexes — static, incomplete, and lacking the context that actually drives sales. The truth is, CRMs are often missing the most critical part of the sales process: the conversations. Customer pain points, buying signals, objections, and agreed-upon next steps rarely make it in. Why? Because sales reps are busy, and updating the CRM manually takes time, time that could be spent selling. Traq.ai Changes That Traq.ai helps your CRM live up to its original promise by turning it into a dynamic source of truth. We capture and analyze sales conversations from any channel — phone, video, or in-person — and automatically inject key insights directly into the CRM. This means: - Every contact and opportunity includes the full story, not just bullet points. - Sales leaders can coach and forecast based on actual conversations, not assumptions. - Your team spends less time typing notes and more time closing deals. Your CRM Investment, Finally Maximized You’ve already made the investment in a CRM. Traq.ai is how you get the return. By syncing rich, real-time data from sales conversations directly into your system, you unlock the full potential of your team and the tools they rely on. Stop relying on scattered memory and partial data. Start transforming every conversation into a strategic advantage. Read the full blog post to learn how Traq.ai turns your CRM into your most valuable sales asset: https://lnkd.in/eDeWhVtd
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How AI is Transforming Sales Conversations: Insights from TRAQ CEO Adam Rubenstein on the CaveMinds Podcast At Traq.ai, we’re passionate about harnessing AI to bring clarity and performance improvements to sales teams. In a recent episode of the CaveMinds podcast, our co-founder and CEO, Adam Rubenstein, shares his perspective on solving one of sales’ biggest challenges — the lack of visibility into sales conversations. Here are three key insights from the episode: 1, Sales is Like a Sport Sales teams perform on the field, but coaches often lack real-time insight into how the team is doing. Traq.ai changes this by providing actionable feedback and insights that empower teams to improve. 2. Sales Conversations Are Data-Driven Data drives most business decisions, yet sales conversations have remained difficult to analyze… until now! Traq.ai transforms every call into rich, actionable data to help sales teams make smarter decisions. 3. AI is the Future of Sales AI-powered tools like Traq.ai are becoming indispensable to sales teams worldwide. By mining conversations and delivering timely coaching, AI is helping teams achieve better results and higher close rates. We invite you to listen to the full episode for a deep dive into how conversation intelligence is reshaping sales. It’s essential listening for any sales leader or professional looking to stay ahead! https://lnkd.in/eUq_JdTm
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How Traq.ai Kicked Off 2025 with Momentum Earning Multiple Gartner Digital Markets Recognitions Halfway through 2025, we’re still proud to celebrate the remarkable accolades Traq.ai received last year from Gartner Digital Markets — including Capterra, Software Advice, and GetApp. These awards reflect the consistent value and innovation we bring to our users every day. Our recognitions include: Capterra: Call Recording (Ease of Use, Best Value), Conversational AI Platform (Ease of Use, Best Value), Inside Sales (Best Value, Ease of Use) Software Advice: Call Recording, Conversational AI Platform, Inside Sales (all Customer Support) GetApp: Call Recording, Conversational AI Platform, Inside Sales (Features and Functionality) Here’s what some users are saying: “Traq automatically records all my calls and provides transcripts and analysis, helping me coach my team effectively.” “Frees up time to focus on selling rather than note-taking, with insightful buyer sentiment analysis.” “Accurate call recording and summarizing help me stay engaged in conversations without worrying about notes.” While 2024 was a landmark year, we’re just getting started. Our commitment to enhancing Traq.ai and delivering even greater value is stronger than ever. Thank you to all our users for your trust and feedback — we look forward to continuing this journey with you! About Gartner Digital Markets: Gartner Digital Markets connects millions of buyers with trusted software and services worldwide through platforms like Capterra, GetApp, and Software Advice, helping businesses make confident software decisions. #SalesEnablement #ConversationIntelligence #AI #SalesTech #CustomerSuccess #TraqAI #GartnerRecognition