This Assembly

This Assembly isn’t a firm. It’s not a consultancy. It’s a hand-picked crew of people who’ve done the work, been in the trenches, and know how to make hospitality matter again. We cover it all. Real estate, ops, food & beverage, design, branding. Not because we’re trying to be everything. Because I’ve seen what happens when tasks are siloed without shared understanding: Mediocrity. Misfires. Missed opportunities. We can handle each piece individually but we bring context because we’ve done it all. I built this so owners and developers could actually get it right from the beginning. Each company in This Assembly operates independently, with its own leadership, expertise, and purpose.

Website

https://www.thisassembly.com

External link for This Assembly

Industry

Hospitality

Company size

1,001-5,000 employees

Headquarters

Dallas, Texas

Type

Privately Held

Founded

2020

Specialties

hotel development, commercial real estate, hotel facilities program, hotel concept and positioning, brand selection, asset management, consulting, advisory, hotel technology, hotel brands, hotel management, restaurant management, social club management, hotel real estate development, advisory, and consulting