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function() x MYFASHIONFRUIT Bringing to life the minimalist design vision of the @strictlystudio team, with a Shopify store that feels as calm, clean, and intentional as the brand itself. MYFASHIONFRUIT has been building its universe since 2010. It started with handmade jewelry, carefully-picked pieces from Paris, and those classic “let’s set up the Christmas window together” moments. Then it grew fast: a small warehouse in Nea Smyrni, powered by friends, family and a belief that the dream can be real. Now, the MFF studio is still run like it should be: a team that feels like family, and a brand that stays genuinely grateful to the women who wear it. Their next step was clear: move from a custom platform to a system built for growth, one that can scale operations and take the uniqueness of the brand to an international audience, without watering it down. On our side: custom design and development on Shopify, built for speed, clarity, and scale — while keeping the MYFASHIONFRUIT feeling intact. Minimal look. Serious performance. Ready for the next chapter. https://lnkd.in/ddSNQw76

We are now an official Shopify Plus Partner. A major milestone in an 8+ year journey at the forefront of the Shopify ecosystem. MALVI became a Shopify Partner in 2017. Since then, we have built on Shopify exclusively, taking advantage of its capabilities not simply as a store-building platform, but as a strategic infrastructure for scalable growth and measurable commercial results.  In 2018, the team delivered Cozykids.gr, the first Shopify Plus store in Greece. The project has been featured as a case study by Shopify on the platform’s website—setting a new benchmark for enterprise-level ecommerce projects in the country. In 2020, we doubled down on our commitment to Shopify by launching function(), our development side-brand, which would focus on helping more merchants build, grow and scale, with a strategic approach of leading and consulting across verticals and markets. To date, function() by MALVI has designed, built, and supported more than 120 online stores across 13 countries, working with brands and teams in Greece, Europe, and the United States. The Shopify Plus Partner status formally recognizes this trajectory, confirming function()’s transition from early adopter to a partner with proven expertise in high-complexity, high-growth projects. #function #shopifypluspartner

💥 Job alert! 💥

Με κάθε νέο AI feature, το Shopify ανεβάζει τον πήχη στο ecommerce. Πώς μπορεί να επωφεληθεί από αυτό μια ελληνική επιχείρηση; Συνεχίζουμε τη συζήτησή μας με τον Kostas Rossoglou (Director of International Public Affairs, Shopify) και εξετάζουμε πώς οι πιο πρόσφατες AI δυνατότητες του Shopify—όπως το Sidekick—δίνουν σε μια ελληνική επιχείρηση πραγματικό ανταγωνιστικό πλεονέκτημα. #function #shopify #shopifypartners

function() × Cosmic Realms A comic-store experience, redesigned for the way fans actually shop. Cosmic Realms has been the ultimate stop for comics, manga, and figures in Greece for years. Fans know it. Collectors know it. Now Shopify knows it too. We took the magic of walking into their store—the shelves full of stories, the pop-culture overload, the “just one more volume” spiral—and rebuilt it for the screen. And with Shopify POS, the in-store and online experience finally live under one system, giving fans a smoother way to shop and the team a clearer way to manage it. A full replatform from WooCommerce to Shopify, engineered to feel like browsing through endless universes without losing your way. Faster. Cleaner. Built to scale.

Γιατί είναι τόσο σημαντικοί οι τοπικοί Shopify Partners, όπως το function(); Στο επόμενο μέρος της συζήτησής μας, ο Kostas Rossoglou (Director of International Public Affairs, Shopify) εξηγεί πως οι τοπικοί experts δεν είναι “nice to have”, αλλά κρίσιμο κομμάτι του οικοσυστήματος. Κατανοούν την τοπική αγορά, μεταφέρουν τις ανάγκες των εμπόρων στο Shopify και διαμορφώνουν λύσεις που ανταποκρίνονται πραγματικά στην ελληνική επιχειρηματική πραγματικότητα.

Since BFCM is in full swing, we revisited and old post from 2020. That was around the time we were deep into Flow, Scripts and automation work for Cozykids—one of our first Shopify Plus stores. We ended up chatting with Warren Pamukoff (then Sr. Product Marketing Manager at Shopify, focused on automations like Shopify Flow) about how we were stripping out repetitive tasks and giving merchants hours back every month. When the pandemic hit, Shopify’s automation stack proved exactly why we bet on this platform early. That conversation eventually turned into a Shopify Plus case study and a Flow we contributed to Shopify’s own BFCM roundup. Five years later, Flow’s evolved massively but the thinking still holds. Sometimes one smart automation is all it takes to unlock momentum.

Five years ago, our Founder & Technical Director Panos Voulgaris joined Gerasimos Tsiamalos for a “quick” one-hour talk about Shopify. It turned into three. Because when the topic is Shopify—and the people in the room actually have something to say—time stops behaving. A lot has changed since then. The ecosystem, the problems worth solving, the expectations from merchants. Feels like it’s time for a new "quick" talk.

Everyone talks about the flashy releases. But the real Shopify magic? It’s the tiny, unglamorous updates that make your day-to-day easier. And your ops faster. ✅ Exclude-by-tag in smart collections. ✅ Proper collection duplication. ✅ Bigger limits, smarter queries, less friction across the board. Individually, these tweaks look small. Stack them over a quarter and you get something every merchant actually feels: operational velocity. This is Shopify’s compounding edge. And it’s why we build on it since 2017. #shopify #shopifypartners

Ποιες είναι οι μεγαλύτερες ευκαιρίες για τους Έλληνες εμπόρους στο Shopify; Συνεχίζουμε τη συζήτησή μας με τον Kostas Rossoglou (Director of International Public Affairs του Shopify), εμβαθύνοντας σε όσα μπορούν πραγματικά να αλλάξουν το παιχνίδι για το ελληνικό e-commerce. #function #shopify #shopifygreece #shopifypartners